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Artikelmerkmale
- Artikelzustand
- Book Title
- Marketing 2012
- ISBN
- 9780538475402
Über dieses Produkt
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
0538475404
ISBN-13
9780538475402
eBay Product ID (ePID)
92924698
Product Key Features
Number of Pages
800 Pages
Language
English
Publication Name
Marketing Library
Subject
Marketing / General, General
Publication Year
2011
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
63.3 Oz
Item Length
11.1 in
Item Width
8.4 in
Additional Product Features
Edition Number
16
Intended Audience
College Audience
Table Of Content
PART I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.1. An Overview of Strategic Marketing. 2. Planning, Implementing, and Controlling Marketing Strategies.PART II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.3. The Marketing Environment. 4. Social Responsibility and Ethics in Marketing.PART III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.5. Marketing Research and Information Systems. 6. Target Markets: Segmentation, Evaluation, and Positioning. PART IV: CUSTOMER BEHAVIOR AND E-MARKETING.7. Consumer Buying Behavior. 8. Business Markets and Buying Behavior. 9. Reaching Global Markets. 10. E-Marketing, Digital Media, and Social Networking. PART V: PRODUCT DECISIONS.11. Product Concepts. 12. Developing and Managing Products. 13. Services Marketing. 14. Branding and Packaging.PART VI: DISTRIBUTION DECISIONS.15. Marketing Channels and Supply Chain Management. 16. Retailing, Direct Marketing and Wholesaling. PART VII: PROMOTION DECISIONS.17. Integrated Marketing Communications. 18. Advertising and Public Relations. 19. Personal Selling and Sales Promotion.PART VIII: PRICING DECISIONS.20. Pricing Concepts. 21. Setting Prices.
Synopsis
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
LC Classification Number
HF5415.P658 2012
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BGV Books LLC
99,7% positive Bewertungen•4.622 Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (3.021)
- t***r (21)- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent condition, excellent price, exactly what I ordered. High quality and appearance. The seller answered my question immediately, and I bought it soon thereafter. It was shipped quickly, taking less time than I thought it would, or even than the website said. All in all, this was an excellent experience. This seller is one of the good ones.
- s***u (87)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat eBay experience! Excellent communication with seller and item was in great condition. Highly recommend the seller. Shipping time was very accurate (actually came a day earlier than anticipated. Seller was kind enough to send pictures of the item and the book was actually in better condition that listed (was listed as good but could easily have been listed as very good to like new). I look forward to perhaps going more business with this seller in the near or not too distant future…………………..LGBTQ Politics in Nicaragua : Revolution, Dictatorship, and Socia (Nr. 335345099595)
- i***o (272)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat quality book in new condition. A great value for hard to find book. The book was exactly as photographed and described. Great appearance based on careful packing and shipping! Use this seller! Great service and communication. Repeat business is inevitable. Added to my saved sellers. Thank you BGV BOOKS LLC THANK YOU!!!!