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THE LONG TAIL: WARUM DIE ZUKUNFT DES GESCHÄFTS WENIGER VERKAUFT von Chris Anderson *Sehr guter Zustand*-
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eBay-Artikelnr.:335940804739
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- ISBN-10
- 1401309666
- Publication Name
- Hachette Books
- Type
- Paperback
- ISBN
- 9781401309664
Über dieses Produkt
Product Identifiers
Publisher
Grand Central Publishing
ISBN-10
1401309666
ISBN-13
9781401309664
eBay Product ID (ePID)
64333742
Product Key Features
Book Title
Long Tail : Why the Future of Business Is Selling Less of more
Number of Pages
288 Pages
Language
English
Publication Year
2008
Topic
Marketing / General, Consumer Behavior, E-Commerce / Internet Marketing
Illustrator
Yes
Features
Revised
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.4 in
Item Weight
9.8 Oz
Item Length
8 in
Item Width
5.2 in
Additional Product Features
Intended Audience
Trade
TitleLeading
The
Dewey Edition
22
Dewey Decimal
658.8/02
Edition Description
Revised edition
Synopsis
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches., The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point , Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics ." --Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks
LC Classification Number
HF5415.127.A54 2008
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- p***c (128)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufPostives: Authentic trading book, very good to excellent condition as described, inexpensive, shipped quick enough. The negatives: No tracking for one. Also, the return label they sent me was blurry and small (I returned it because it wasn't the latest version). So instead of being able to drop it off at a convenient location I had to go to UPS and get it scanned just to make sure the label was scannable. I will also add that they have poor communication and slow response times. Would buy again.TRADER CONSTRUCTION KIT By Joel Rubano *Excellent Condition* (Nr. 335501678564)
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- p***c (128)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufPostives: Authentic trading book, very good to excellent condition as described, inexpensive, shipped quick enough. The negatives: No tracking for one. Also, the return label they sent me was blurry and small (I returned it because it wasn't the latest version). So instead of being able to drop it off at a convenient location I had to go to UPS and get it scanned just to make sure the label was scannable. I will also add that they have poor communication and slow response times. Would buy again.TRADER CONSTRUCTION KIT By Joel Rubano *Excellent Condition* (Nr. 335501678564)
- u***5 (211)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufVery good transaction, highly recommend this seller! CD exactly as described and in top condition. EBay system indicated “untracked” shipping so arrival was a surprise. Package itself clearly had correct shipping information AND a tracking number. Not seller’s fault! Excellent communication on seller’s part…WOMEN'S CHORUS OF DALLAS - Change Of Heart - CD - **Mint Condition** (Nr. 226504794117)
- l***a (108)- Bewertung vom Käufer.Letzte 6 MonateBestätigter Kauf(1) Excellent transaction by eBay Seller. As described, well packed. (2) USPS was horrible! Left package out in the rain, not in my mailbox which they could’ve! Or, on my porch, out of the rain, which they also could’ve. Picked the worst option. Left package out in the rain! (3) Seller saved the day by using a waterproof bubble wrap and cardboard protection around the item. Otherwise item would’ve been soaked by rain and ruined! Thank you Zuber!