Public Relations : A Value Driven Approach by David W. Guth and Charles Marsh (2011, Trade Paperback)
Über dieses Produkt
Product Identifiers
PublisherAllyn & Bacon, Incorporated
ISBN-100205811809
ISBN-139780205811809
eBay Product ID (ePID)127419698
Product Key Features
Number of Pages592 Pages
Publication NamePublic Relations : a Value Driven Approach
LanguageEnglish
Publication Year2011
SubjectPublic Relations
FeaturesRevised
TypeTextbook
AuthorDavid W. Guth, Charles Marsh
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight27.2 Oz
Item Length9.1 in
Item Width7.4 in
Additional Product Features
Edition Number5
Intended AudienceCollege Audience
LCCN2010-036821
Dewey Edition22
IllustratedYes
Dewey Decimal659.2
Edition DescriptionRevised edition
SynopsisUpdated in a new 5th edition, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.