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eBay-Artikelnr.:335873732132
Über dieses Produkt
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0190201479
ISBN-13
9780190201470
eBay Product ID (ePID)
228982684
Product Key Features
Number of Pages
456 Pages
Language
English
Publication Name
Public Relations
Publication Year
2017
Subject
Business Communication / General, Public Relations, Industries / Media & Communications
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
28.9 Oz
Item Length
7.8 in
Item Width
9.9 in
Additional Product Features
Intended Audience
College Audience
LCCN
2016-022597
Dewey Edition
23
Reviews
"Public Relations is the textbook you've always wanted. It covers all the important aspects of public relations thoroughly and in a style of writing that appeals to a younger audience wanting to learn more about our profession."--Kirk Hazlett, Curry College "I would strongly recommend Public Relations, primarily because of its digital emphasis, its pedagogical features, its emphasis on both strategic and tactical communications, and its relevancy to contemporary public relations practice."--Shirley Staples Carter, University of South Carolina, "Public Relations does a better job than any other text I've seen of helping students feel a part of the profession they are entering and connecting them to the best resources the profession has to offer in terms of ethics and professional development. The text is relevant and full of greatexamples." --Lisa Lundy, Louisiana State University, Public Relations does a better job than any other text I've seen of helping students feel a part of the profession they are entering and connecting them to the best resources the profession has to offer in terms of ethics and professional development. The text is relevant and full of great examples. -- Lisa Lundy, Louisiana State University "Public Relations is the textbook you've always wanted. It covers all the important aspects of public relations thoroughly and in a style of writing that appeals to a younger audience wanting to learn more about our profession."--Kirk Hazlett, Curry College "I would strongly recommend Public Relations, primarily because of its digital emphasis, its pedagogical features, its emphasis on both strategic and tactical communications, and its relevancy to contemporary public relations practice."--Shirley Stapes Carter, University of South Carolina, Public Relations does a better job than any other text I've seen of helping students feel a part of the profession they are entering and connecting them to the best resources the profession has to offer in terms of ethics and professional development. The text is relevant and full of great examples. -- Lisa Lundy, Louisiana State University "Public Relations is the textbook you've always wanted. It covers all the important aspects of public relations thoroughly and in a style of writing that appeals to a younger audience wanting to learn more about our profession."--Kirk Hazlett, Curry College "I would strongly recommend Public Relations, primarily because of its digital emphasis, its pedagogical features, its emphasis on both strategic and tactical communications, and its relevancy to contemporary public relations practice."--Shirley Staples Carter, University of South Carolina, "Public Relations is the textbook you've always wanted. It covers all the important aspects of public relations thoroughly and in a style of writing that appeals to a younger audience wanting to learn more about our profession."--Kirk Hazlett, Curry College"I would strongly recommend Public Relations, primarily because of its digital emphasis, its pedagogical features, its emphasis on both strategic and tactical communications, and its relevancy to contemporary public relations practice."--Shirley Staples Carter, University of South Carolina
Dewey Decimal
659.2
Synopsis
Engagement. Conversation. Influence. Transparency. Trust. Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses. Distinctive Features * Extended case studies in every chapter show students how to apply the chapter's core concepts * Ethics--including coverage of the six provisions in the Public Relations Society of America Code of Ethics--are discussed in every chapter * "In Case You Missed It" (ICYMI) boxes at the end of each chapter summarize practical tips, including important guidelines for social media use * Learning outcomes are aligned with the Universal Accreditation Board's competencies to ensure that the text is professionally relevant * Each chapter includes a "Voices from the Field" Q&A with a scholar, practitioner or social media influencer
LC Classification Number
HD59.K45 2018
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textbooks_source
99,4% positive Bewertungen•253.760 Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (42.227)
Dieser Artikel (1)
Alle Artikel (42.227)
- r***9 (737)- Bewertung vom Käufer.Letzter MonatBestätigter KaufFast shipping good quality
- j***b (107)- Bewertung vom Käufer.Letzter MonatBestätigter KaufA+++++ Seller! Professor's syllabus listed the wrong book for the course, and told us of the mistake the first day of class. Contacted seller textbooks_source ASAP, and they were able to stop and refund the first order. I then purchased this textbook as the correct book for the course. Textbook received as described. This is a great seller. I would (and did) purchase from again. A++++++!!!!!!!
- _***i (77)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI needed this for a class I am enrolled in and the seller delivered with amazing results for a unbeatable price. Normal price point was way over my budget and I am so happy I found this seller. Item arrived on time and packaged with care. Came exactly as described without any damage or defects. Will purchase from seller again for next course!
- l***l (60)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufPurchased and quickly cancelled order. The seller monitors messages and cancelled the order before it shipped with a full refund. Honest seller, good prices, and excellent customer service. I would reconsider purchasing from this seller. A++The Arras Witch Treatises: Johannes Tinctor's Invectives contre la secte de vau (Nr. 235954445229)