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Neues Direktmarketing von David Shepard-
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Artikelmerkmale
- Artikelzustand
- Title
- The New direct marketing: How to implement a profit-driven datab
- ISBN
- 9781556233173
Über dieses Produkt
Product Identifiers
Publisher
McGraw-Hill School Education Group
ISBN-10
1556233175
ISBN-13
9781556233173
eBay Product ID (ePID)
4425085
Product Key Features
Edition
2
Topic
Marketing / General, E-Commerce / Internet Marketing, Databases / General, Marketing / Direct
Book Title
New Direct Marketing : How to Implement a Profit-Driven Database Marketing Strategy
Publication Year
1990
Number of Pages
450 Pages
Language
English
Genre
Computers, Business & Economics
Format
Hardcover
Dimensions
Item Weight
38.5 Oz
Additional Product Features
LCCN
90-030591
Dewey Edition
20
TitleLeading
The
Dewey Decimal
658.8/4
Synopsis
Now this best-selling guide to the art and science of database marketing has been extensively revised and updated. In no other single source can you find all the essential information you need to know about the technology behind database marketing; the fundamentals of targeting, modeling, and segmentation; the theory and economics of The New Direct Marketing; and the sources of data and database software. What's more, this new edition contains invaluable tips on how to use technology and targeting to acquire new customers, segment your customer database, retain existing customers, manage customer contacts, and increase your customers' lifetime value. You'll learn what results to expect once you move from the "old" direct marketing to the new, data driven, customer focused, new direct marketing. Equally important, you'll learn how to avoid the most common - and most costly - mistakes direct marketers make when building new database marketing systems. The New Direct Marketing, second edition, will teach you what you need to know about selecting outside vendors to build your marketing database; using internal data-processing resources; selecting the right statistical tools to analyze data and create market segments; predicting response rates, sales, retention, and lifetime value; and modeling the economic and financial implications of a profit-driven database marketing strategy. One glance at the expanded and updated table of contents for this second edition will demonstrate why The New Direct Marketing has become the indispensable handbook for direct marketing companies and users of direct marketing methods and why it will help you and your organization to become smarter, more efficient,and more effective marketers. This practical, step-by-step guide has been expanded to include the latest developments in client-server technology and decisions support systems. New modeling techniques, including the use of Exploratory Data Analysis, Principal Components Analysis, and Artificial Neural Networks, have been added to the chapters on statistical analysis that have become the "modeling bible" for literally thousands of direct marketers., The New Direct Marketing, Third Edition, shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit from your customers' all-important needs, desires, likes, and dislikes.
LC Classification Number
HF5415.126.N48 1990
Artikelbeschreibung des Verkäufers
Rechtliche Informationen des Verkäufers
USt-IdNr.: GB 724498118
CRN: 03800600
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- f***f (1599)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent Seller, Goes the Extra Mile. The Seller Was Incredibly Communicative. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. Item in Described Promised Condition, Thank You Very Much!!!!!!!!!!! A+
- c***c (226)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufMy book arrived in good condition. Packaging was a rigid cardboard mailer, and it protected my book well. It was shipped in a reasonable amount of time, but I was still prompted to reach out to inquire further about it. Seller communication was very good, answering me within 24-hours. I was told shipping can take 9-15 days to happen... it arrived within 10 days after purchase. I would purchase from this seller again. Two thumbs up!
- a***h (66)- Bewertung vom Käufer.Letzter MonatBestätigter KaufBook arrived as described, packed inside a cardboard envelope which I like because it protects the corners from damage in transit. Great price and arrived ahead of the estimated delivery date. I value book sellers who package this way to ensure the books arrive safely, will bookmark you guys for future book purchases.