ÜBERZEUGENDE FORM: ARCHITEKTUR ALS VISUELLE ÜBERZEUGUNG von J. Donald Ragsdale **NEU**-

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COMPELLING FORM: ARCHITECTURE AS VISUAL PERSUASION By J. Donald Ragsdale **NEW**
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ISBN-10
1443832863
Book Title
Compelling Form: Architecture as Visual Persuasion
Item Length
5.9 inches
Item Width
1.2 inches
Item Height
8.2 inches
ISBN
9781443832861
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Cambridge Scholars Publishing
ISBN-10
1443832863
ISBN-13
9781443832861
eBay Product ID (ePID)
168255952

Product Key Features

Number of Pages
315 Pages
Language
English
Publication Name
Compelling Form : Architecture As Visual Persuasion
Publication Year
2011
Subject
General
Type
Textbook
Subject Area
Architecture, Science, Psychology
Author
J. Donald Ragsdale
Format
Hardcover

Dimensions

Item Weight
39.9 Oz

Additional Product Features

Intended Audience
College Audience
Reviews
J. Donald Ragsdale is Professor and Chair of the Department of Communication Studies at Sam Houston State University, Huntsville, Texas, USA. He holds a BA from Samford University and an MA and PhD from the University of Illinois. Professor Ragsdale is a member of the Southern States Communication Association, the National Communication Association, the International Communication Association, and the International Pragmatics Association. He is the Editor of Southern Communication Journal., J. Donald Ragsdale is Professor and Chair of the Department of Communication Studies at Sam Houston State University, Huntsville, Texas, USA. He holds a BA from Samford University and an MA and PhD from the University of Illinois. Professor Ragsdale is a member of the Southern States Communication Association, The National Communication Association, The International Communication Association, And The International Pragmatics Association. He is the Editor of Southern Communication Journal.Frances E. Brandau-Brown is Professor and Director of Graduate Studies in the Department of Communication Studies at Sam Houston State University. She holds a BA and MA from the University of Southern Mississippi and a PhD from Louisiana State University. Professor Brandau-Brown is the current President of the Southern States Communication Association and a member of the National Communication Association.
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
720.1
Synopsis
Compelling Form: Architecture as Visual Persuasion is an assessment of the visual persuasiveness of buildings. It demonstrates that architecture is as capable of social influence as speeches or advertisements are and that an awareness of this influence provides an insight into buildings' cultural roles. The book considers a diverse array of structures ranging from museums, to performance halls, to universities, to cathedrals, to governmental buildings, to palaces, and to skyscrapers. Compelling Form is an important extension of theories of persuasion and visual communication to architecture and engineering. The book bases its assessments on the elements of visual literacy and then on the elements of architectural design to demonstrate that buildings, monuments, and even such means of commerce as bridges affect the viewer in such a way as to have social impact.
LC Classification Number
NA2584

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