Mandarine: 25 Einblicke in außergewöhnliche Innovation & Design von-

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tangerine: 25 Insights into Extraordinary Innovation & Design By
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Title
tangerine: 25 Insights into Extraordinary Innovation & Design
ISBN
9781783130078
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Carlton Books, The Limited
ISBN-10
1783130075
ISBN-13
9781783130078
eBay Product ID (ePID)
205599996

Product Key Features

Book Title
Tangerine : 25 Insights Into Extraordinary Innovation and Design
Number of Pages
256 Pages
Language
English
Publication Year
2015
Topic
Industrial, Product, International / General
Illustrator
Yes
Genre
Design, Business & Economics
Author
Antonia Higgs
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
35.6 Oz
Item Length
10.5 in
Item Width
8 in

Additional Product Features

Intended Audience
Trade
LCCN
2014-471412
Dewey Edition
23
Dewey Decimal
745.2
Synopsis
For the past 25 years , tangerinehas been among the world's leading design consultancies. With past directors including Sir Jonathan Ive (now Senior VP of Design at Apple, Inc.), tangerine has produced some of the most innovative and ground-breaking designs for organizations ranging from British Airways to Samsung. Combining exhaustive research with an ability to foresee the needs and environments in which the products will be used, tangerine focus on key aspects of successful and profitable products, such as accessibility, functionality, ease of use, comfort and efficiency, all of which are combined into beautiful, sleek and elegant designs. In this celebration of their first 25 years of creativity, tangerine's Managing Director, Martin Darbyshire, explains how his and his co-founders' personal design beliefs have shaped the company's work. He will dispel design philosophy myths have are currently in existence and explore new thoughts and ideas on the future of design, particularly its contribution to business and future experiences that customers may look forward to. Twenty-five case studies then offer the reader an insight into a diverse range of projects - from a comb with a spirit-level for precision haircuts to a survival knife for Wilkinson Sword, a set-top box for the Sky+ brand, mobile telephones, train interiors for Heathrow Express, concept diggers for Hyundai Heavy Industries, flatscreen TVs for BOE and airline seating for British Airway's Club World. With fascinating illustrations taking the reader through various stages of the creative process - from initial concept drawings to early and middlestage prototypes to the finished item, this informative book is a must-have for anyone interested in the design process or who is thinking of making a career in the industry., A celebration of the first 25 years of leading design consultancy tangerine--a must-have for anyone interested in the design process or who is thinking about making a career in the industry--with 25 case studies For the past 25 years, tangerine has been among the world's leading design consultancies. With past directors including Sir Jonathan Ive, who is now Senior VP of Design at Apple, Inc., tangerine has produced some of the most innovative and groundbreaking designs for organizations ranging from British Airways to Samsung. Combining exhaustive research with an ability to foresee the needs and environments in which the products will be used, tangerine focus on key aspects of successful and profitable products, such as accessibility, functionality, ease of use, comfort, and efficiency, all of which are combined into beautiful, sleek, and elegant designs. tangerine's managing director Martin Darbyshire explains how his and his cofounders' personal design beliefs have shaped the company's work, dispelling current design philosophy myths and exploring how design will play a critical component to customer experience in the future. Case studies offer insight into a diverse range of projects--from a comb with a spirit-level for precision haircuts to a survival knife for Wilkinson Sword, mobile phones, train interiors, concept diggers for Hyundai Heavy Industries, flat-screen TVs, and airline seating for British Airways. Fascinating illustrations take readers through various stages of the creative process--from initial concept drawings to early and middle-stage prototypes to the finished item., For the past 25 years, tangerine has been among the world's leading design consultancies. With past directors including Sir Jonathan Ive (now Senior VP of Design at Apple, Inc.), tangerine has produced some of the most innovative and ground-breaking designs for organizations ranging from British Airways to Samsung. Combining exhaustive research with an ability to foresee the needs and environments in which the products will be used, tangerine focus on key aspects of successful and profitable products, such as accessibility, functionality, ease of use, comfort and efficiency, all of which are combined into beautiful, sleek and elegant designs. In this celebration of their first 25 years of creativity, tangerine's Managing Director, Martin Darbyshire, explains how his and his co-founders' personal design beliefs have shaped the company's work. He will dispel design philosophy myths that are currently in existence and explore new thoughts and ideas on the future of design, particularly its contribution to business and future experiences that customers may look forward to. Twenty-five case studies then offer the reader an insight into a diverse range of projects - from a comb with a spirit-level for precision haircuts to a survival knife for Wilkinson Sword, a set-top box for the Sky+ brand, mobile telephones, train interiors for Heathrow Express, concept diggers for Hyundai Heavy Industries, flat-screen TVs for BOE and airline seating for British Airway's Club World. With fascinating illustrations taking the reader through various stages of the creative process - from initial concept drawings to early and middle-stage prototypes to the finished item, this informative book is a must-have for anyone interested in the design process or who is thinking of making a career in the industry., For the past 25 years, tangerine has been among the world's leading design consultancies. With past directors including Sir Jonathan Ive (now Senior VP of Design at Apple, Inc.), tangerine has produced some of the most innovative and ground-breaking designs for organizations ranging from British Airways to Samsung. Combining exhaustive research with an ability to foresee the needs and environments in which the products will be used, tangerine focus on key aspects of successful and profitable products, such as accessibility, functionality, ease of use, comfort and efficiency, all of which are combined into beautiful, sleek and elegant designs.In this celebration of their first 25 years of creativity, tangerine's Managing Director, Martin Darbyshire, explains how his and his co-founders' personal design beliefs have shaped the company's work. He will dispel design philosophy myths that are currently in existence and explore new thoughts and ideas on the future of design, particularly its contribution to business and future experiences that customers may look forward to.Twenty-five case studies then offer the reader an insight into a diverse range of projects - from a comb with a spirit-level for precision haircuts to a survival knife for Wilkinson Sword, a set-top box for the Sky+ brand, mobile telephones, train interiors for Heathrow Express, concept diggers for Hyundai Heavy Industries, flat-screen TVs for BOE and airline seating for British Airway's Club World. With fascinating illustrations taking the reader through various stages of the creative process - from initial concept drawings to early and middle-stage prototypes to the finished item, this informative book is a must-have for anyone interested in the design process or who is thinking of making a career in the industry.
LC Classification Number
TS171.4.H54 2014

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