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eBay-Artikelnr.:335658497498
Artikelmerkmale
- Artikelzustand
- Book Title
- Fundamentals Of Marketing
- Topic
- Books
- Genre
- Modern & Contemporary
- Original Language
- English
- Intended Audience
- Young Adults
- ISBN
- 9780198829256
Über dieses Produkt
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0198829256
ISBN-13
9780198829256
eBay Product ID (ePID)
2321073005
Product Key Features
Number of Pages
408 Pages
Language
English
Publication Name
Fundamentals of Marketing 2e
Publication Year
2021
Subject
Commerce, General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
28.2 Oz
Item Length
9.7 in
Item Width
7.5 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2020-947517
Dewey Edition
23
Reviews
Review from previous edition Fundamentals of Marketing is a mini bible when it comes to understanding the basics of marketing - especially for students who do not come from a marketing background.
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Part 1: Understanding customers1. Marketing principles and society2. Understanding customer behaviour3. Marketing research and customer insightPart 2: Designing and delivering the marketing strategy4. Marketing environment and strategy5. Market segmentation and positioningPart 3: Implementing the marketing mix6. Proposition and branding decisions7. Pricing and value creation8. Marketing communications and principles9. Managing channels and distribution10. Digital and social media marketingPart 4: Managing marketing relationship11. Services marketing and customer experience management12. Marketing, society, sustainability, and ethics
Synopsis
How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career?Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the bestselling Marketing by Baines, Fill, Rosengren and Antonetti, this text will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization. Along the way, cases and market insights featuring international companies and organisations such as Tesla, Brompton Bicycles, and Cambridge Analytica will take you beyond the theory to understand marketing at work in the business world, making sure you are equipped with the knowledge you need to promote a company's success in the future. In addition to the case studies within the book, a fully integrated companion website allows you to learn from real-life marketers whose video interviews offer a more in-depth view of their world. From Ammon Zeus to Aircall, The Guardian to Spotify, Fundamentals of Marketing highlights up and coming start-up businesses as well as household names, discussing the real-life marketing dilemmas they have faced and discovering how they navigated their way to a positive outcome.Review and discussion questions conclude each chapter, acting as a checkpoint to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity for you to take your learning further and read selected topics in more depth.Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing.Digital formats and resourcesThe second edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources. - The e-book offers a mobile experience and convenient access along with self-assessment activities, hyperlinked further reading, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks- The book is accompanied by the following online resources: For everyone: Case insight videos Library of video links Worksheets For students: Employability guidance and marketing careers insights Author audio podcasts Multiple choice questions Flashcard glossaries Internet activities Research insights Web links For lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Marketing resource bank Pointers on answering the discussion question at the end of each chapter of the book Figures and tables from the book in electronic format Transcripts of the case insight videos, How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career? Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the bestselling Marketing by Baines, Fill, Rosengren and Antonetti, this text will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization. Along the way, cases and market insights featuring international companies and organisations such as Tesla, Brompton Bicycles, and Cambridge Analytica will take you beyond the theory to understand marketing at work in the business world, making sure you are equipped with the knowledge you need to promote a company's success in the future. In addition to the case studies within the book, a fully integrated companion website allows you to learn from real-life marketers whose video interviews offer a more in-depth view of their world. From Ammon Zeus to Aircall, The Guardian to Spotify, Fundamentals of Marketing highlights up and coming start-up businesses as well as household names, discussing the real-life marketing dilemmas they have faced and discovering how they navigated their way to a positive outcome. Review and discussion questions conclude each chapter, acting as a checkpoint to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity for you to take your learning further and read selected topics in more depth. Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing. The book is accompanied by the following online resources: For everyone: Case Insight videos Library of video links Worksheets For students: Employability guidance and marketing careers insights Author audio podcasts Multiple choice questions Flashcard glossaries Internet activities Research Insights Web links For lecturers: PowerPoint slides Test bank Essay questions Tutorial activities Marketing resource bank Pointers on answering the discussion question at the end of each chapter of the book Figures and tables from the book in electronic format Transcripts of the Case Insight videos, Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights., How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career? Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the bestselling Marketing by Baines, Fill, Rosengren and Antonetti, this text will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization. Along the way, cases and market insights featuring international companies and organisations such as Tesla, Brompton Bicycles, and Cambridge Analytica will take you beyond the theory to understand marketing at work in the business world, making sure you are equipped with the knowledge you need to promote a company's success in the future. In addition to the case studies within the book, a fully integrated companion website allows you to learn from real-life marketers whose video interviews offer a more in-depth view of their world. From Ammon Zeus to Aircall, The Guardian to Spotify, Fundamentals of Marketing highlights up and coming start-up businesses as well as household names, discussing the real-life marketing dilemmas they have faced and discovering how they navigated their way to a positive outcome. Review and discussion questions conclude each chapter, acting as a checkpoint to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity for you to take your learning further and read selected topics in more depth. Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing. Digital formats and resourcesThe second edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources. - The e-book offers a mobile experience and convenient access along with self-assessment activities, hyperlinked further reading, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks- The book is accompanied by the following online resources: For everyone:- Case insight videos- Library of video links- Worksheets For students:- Employability guidance and marketing careers insights- Author audio podcasts- Multiple choice questions- Flashcard glossaries- Internet activities- Research insights- Web links For lecturers:- VLE content- PowerPoint slides- Test bank- Essay questions- Tutorial activities- Marketing resource bank- Pointers on answering the discussion question at the end of each chapter of the book- Figures and tables from the book in electronic format- Transcripts of the case insight videos
LC Classification Number
HF5415.B3 2021
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- n***n (64)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufQuite possibly the highest quality book shipment I have ever received. Amazon could learn a lot from Dunkin! My book was still wrapped in cellophane. So, a new book just as described and as pictured. Plus it was wrapped in foam and shipped in a fresh, clean box the very next day after I purchased it. Not only did the Dunkin Bookstore offer the book for a great value, but I would consider their customer service excellent as well. Highly recommended seller!
- e***d (2929)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufPerfect purchase! This is a wonderful Seller! I received my books ahead of schedule. They were packed in a very sturdy box that fit the books like a glove. When I give a positive, 5 star rating, I look for three things : 1. Did the item arrive on time? 2. Was it packed carefully, to arrive as undamaged as possible? 3. Was the item exactly as described? The books were still wrapped in their shrink wrap and were perfect. You won’t have to worry about this Seller’s reputation. It is spot on!!!
- 1***r (22)- Bewertung vom Käufer.Letztes JahrBestätigter KaufItem arrived well packed and as described at the best price I could find. Shipping got a little screwy; tracking info was provided, cancelled and then provided again a few days later. Package arrived a day past original estimate. Over all a positive experience, would do business with these folks again.The Lord of the Rings 60th Anniversary Boxed Set By J.R.R. Tolkien NEW Hardcover (Nr. 333648367949)