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Value Proposition Design: Wie man Produkte und Dienstleistungen erstellt, die Kunden wollen (Th-
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Standort: Fort Lauderdale, Florida, USA
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eBay-Artikelnr.:335620723364
Artikelmerkmale
- Artikelzustand
- Personalize
- No
- Era
- 2010s
- Signed
- No
- Narrative Type
- Nonfiction
- Personalized
- No
- Original Language
- English
- Country/Region of Manufacture
- United States
- Vintage
- No
- ISBN
- 9781118968055
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118968050
ISBN-13
9781118968055
eBay Product ID (ePID)
201621026
Product Key Features
Book Title
Value Proposition Design : How to Create Products and Services Customers Want
Number of Pages
320 Pages
Language
English
Publication Year
2014
Topic
Industrial Design / Product, Customer Relations, Entrepreneurship, General, Production & Operations Management, Strategic Planning, Quality Control
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Book Series
The Strategyzer Ser.
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
28 Oz
Item Length
7.4 in
Item Width
9.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2015-303108
Dewey Edition
23
Series Volume Number
2
Dewey Decimal
658.4012
Table Of Content
1. Canvas 1.1 Customer Profile 10 1.2 Value Map 26 1.3 Fit 40 2. Design 2.1 Prototyping Possibilities 74 2.2 Starting Points 86 2.3 Understanding Customers 104 2.4 Making Choices 120 2.5 Finding the Right Business Model 142 2.6 Designing in Established organizations 158 3. Test 3.1 What to Test 188 3.2 Testing Step-by-Step 196 3.3 Experiment library 214 3.4 Bringing it All Together 238 4. Evolve 4.1 Create Alignment 260 4.2 Measure & Monitor 262 4.3 Improve Relentlessly 264 4.4 Reinvent Yourself Constantly 266 4.5 Taobao: Reinventing (E-)Commerce 268 Glossary 276 Core Team 278 Prereaders 279 Bios 280 Index 282
Designed by
Papadakos, Trish
Synopsis
A guide to burning cash, communicating poorly, and spending your short life building stuff nobody wants. Bad Value Proposition Design, The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.", The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.
LC Classification Number
HD30.28
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- 6***d (1883)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufReceived white jeans that had no marks on them. The seller had packaged with care. As described, I got a bargain. Thrilled with the seller’s choice of shipping method. A+++++++++ sellerAntwort von kassiani- Verkäufer kassiani hat auf Bewertung reagiert.- Verkäufer kassiani hat auf Bewertung reagiert.Thank you so much for your nice feedback. It was a pleasure for me to serve you. I hope to see you soon shopping with us. Have a nice a blessed day!Style & Co. High-Rise Slouchy Crop Jeans with Slimming Pockets/Bright White, 14 (Nr. 335892395665)
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Produktbewertungen & Rezensionen
Relevanteste Rezensionen
- 20. Apr. 2016
Easy to read, great content!!!!
Bestätigter Kauf: JaZustand: NeuVerkauft von: bargainbookstores
- 29. Aug. 2018
A great guide to help find or continue to define your business path
Bestätigter Kauf: JaZustand: NeuVerkauft von: dunkin_bookstore
- 25. Okt. 2018
Fantastic book!
Bestätigter Kauf: JaZustand: NeuVerkauft von: 201markw
- 14. Jun. 2025
Fairly good.
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: second.sale
- 25. Jan. 2021
Awesome
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: goodwill_colorado_springs
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Verkäuferbewertungen (412)
- 6***d (1883)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufReceived white jeans that had no marks on them. The seller had packaged with care. As described, I got a bargain. Thrilled with the seller’s choice of shipping method. A+++++++++ sellerAntwort von kassiani- Verkäufer kassiani hat auf Bewertung reagiert.- Verkäufer kassiani hat auf Bewertung reagiert.Thank you so much for your nice feedback. It was a pleasure for me to serve you. I hope to see you soon shopping with us. Have a nice a blessed day!Style & Co. High-Rise Slouchy Crop Jeans with Slimming Pockets/Bright White, 14 (Nr. 335892395665)
- o***k (22)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem was as described and the fastest shipping possible!! Seller packed and dropped off item within hours after I explained that I needed the item for an event.Antwort von kassiani- Verkäufer kassiani hat auf Bewertung reagiert.- Verkäufer kassiani hat auf Bewertung reagiert.Thank you so much for your nice feedback. It was a pleasure for me to serve you. I hope to see you soon shopping with us. Have a nice a blessed day!Ermenegildo Zegna Men's 100% Linen Pleated Pant Cuff, Made in Italy, Size 54VI (Nr. 335920886717)
- e***m (10084)- Bewertung vom Käufer.Letzter MonatBestätigter Kauf5 Star seller, fast shipping, as describedAntwort von kassiani- Verkäufer kassiani hat auf Bewertung reagiert.- Verkäufer kassiani hat auf Bewertung reagiert.Thank you so much for your nice feedback. It was a pleasure for me to serve you. I hope to see you soon shopping with us. Have a nice a blessed day!