Schnelle Sekunde: Wie intelligente Unternehmen radikale Innovation umgehen, um einzusteigen und zu dominieren...-

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Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Domi...
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Artikelzustand
Gut: Buch, das gelesen wurde, sich aber in einem guten Zustand befindet. Der Einband weist nur sehr ...
Release Year
2004
ISBN
9780787971540
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0787971545
ISBN-13
9780787971540
eBay Product ID (ePID)
30778540

Product Key Features

Book Title
Fast Second : How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Number of Pages
208 Pages
Language
English
Topic
Management, Industrial Technology
Publication Year
2004
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Author
Constantinos C. Markides, Paul A. Geroski
Book Series
JB Us Non-Franchise Leadership Ser.
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
13.6 Oz
Item Length
9.1 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
2004-010443
Dewey Edition
22
Reviews
"A bold challenge to conventional thinking with plenty of examples to support the authors' hypothesis." ( Voyager (BMI Inflight), February 2006) "...a ring of real wisdom..." ( Financial Times , 21st September 2005) "This interesting book examines types of innovation and how these can help companies succeed in creating and colonising new markets." ( Brand Strategy, May 2007), "A bold challenge to conventional thinking with plenty of examples to support the authors' hypothesis." ( Voyager (BMI Inflight), February 2006) "...a ring of real wisdom..." ( Financial Times , 21 st September 2005) "This interesting book examines types of innovation and how these can help companies succeed in creating and colonising new markets." ( Brand Strategy, May 2007)
Series Volume Number
178
Dewey Decimal
658.5/75
Table Of Content
1. Spotting the Real Innovators. 2. Where Do Radical Innovations Come From? 3. From New Technologies to New Markets. 4. Colonists and Consolidators. 5. From Colonization to Consolidation. 6. Racing to Be Second: When to Enter New Markets. 7. The Changing Basis of Competition. 8. Creating the Markets of the Twenty-First Century. Notes. Further Reading. Acknowledgments. The Authors. Index.
Synopsis
Discover why being a fast second is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being fast seconds) than to creating these markets from scratch. In Fast Second , they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator. Order your copy today, Discover why being a "fast second" is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second , they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator. Order your copy today, Discover why being a "fast second" is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second , they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator. Order your copy today!, If you get there first, you ll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch., Why Big, Established Companies Should Aim to Be "Fast Second" Rather Than Pioneers of Radically New Markets If your organization aspires to "create" or conquer the new markets of the twenty-first century, Fast Second offers concrete advice on how to go about achieving this. Internationally acclaimed strategy experts Constantinos Markides and Paul Geroski explore: How radical innovation creates new-to-the-world markets What the structural characteristics of early markets are and the implications for prospective new entrants How established firms can enter these markets and when is the right time to make their move What smart successful firms do to scale up new markets How to position one's company in markets that are being consolidated How to evaluate if your organization should be a pioneer or a fast-second consolidator "This is more than just an interesting new business book. It is a bold challenge of the pervasive conventional wisdom of building breakthrough, innovative capability as a foundation stone of competitive advantage. Through their strong and clear argument and their richly detailed examples, these leading strategic thinkers present a provocative set of ideas that no manager (or management teacher) can afford to ignore." Christopher A. Bartlett, Thomas D. Casserly, Jr. Professor of Business Administration, Harvard Business School " Fast Second will force cutting-edge leaders of big, established companies to totally rethink radical innovation. Conquering radical new markets is about timing and a smart strategy for scaling them up, not creating them." Kathleen M. Eisenhardt, Stanford W. Ascherman M.D. Professor, Stanford University, and coauthor, Competing on the Edge: Strategy as Structured Chaos
LC Classification Number
HF5415.153

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