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Der transozeanische Marketingkanal: Ein neues Werkzeug zum Verständnis des tropischen Afrikas-
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- Book Title
- The Trans-Oceanic Marketing Channel: A New Tool for Understanding
- ISBN
- 9780789001160
Über dieses Produkt
Product Identifiers
Publisher
Routledge
ISBN-10
0789001160
ISBN-13
9780789001160
eBay Product ID (ePID)
108490697
Product Key Features
Number of Pages
296 Pages
Language
English
Publication Name
Trans-Oceanic Marketing Channel : a Newtool for Understanding Tropical Africa's Export Agriculture
Subject
Agriculture / Tropical Agriculture, Marketing / General, Exports & Imports, Industries / Agribusiness, General, Industries / Transportation, Life Sciences / Horticulture
Publication Year
1997
Type
Textbook
Subject Area
Technology & Engineering, Science, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
22.4 Oz
Item Length
9.1 in
Item Width
7.4 in
Additional Product Features
Intended Audience
College Audience
LCCN
97-005150
TitleLeading
The
Illustrated
Yes
Table Of Content
ContentsPreface Chapter 1. Introduction Part I: Theory and Global Aspects Chapter 2. Marketing Channel Analysis and the Basic TOMC Chapter 3. The Role of Shipping Chapter 4. The Role of the Telegraph Cables Chapter 5. The World Markets for Trans-Oceanic Crops Part II: The TOMCs of Tropical Africa's Export Crops Chapter 6. Three Upper-Section Patterns--Commercial Practices Chapter 7. Commodity TOMCs: External Marketing--The Exporter's Selling Conduct Chapter 8. Commodity TOMCs: Channel Leaders and Captive Growers Chapter 9. Commodity TOMCs: Channel Leaders and Captive Intermediaries Chapter 10. Commodity TOMCs: The Goal of Rapid Produce Evacuation Chapter 11. Minor Crops and Their TOMCs Chapter 12. Auction Crops and Their TOMCs Chapter 13. Perishable Crops and Their TOMCs Part III: New Findings of the TOMC Approach Chapter 14. Implications for the Export Basket and Agricultural Policy Chapter 15. Conclusion Notes Bibliography Index
Synopsis
If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing Channel. To help you understand what happens to export crops, such as cocoa, coffee, cotton, groundnuts, tea, and tobacco, between their country of origin and consumer markets, this book analyzes the roles of different actors in trans-oceanic trade, inherent differences between world markets, export diversification policies, and the commercial and institutional forces at play. The Trans-Oceanic Marketing Channel will give you a strong background in marketing channel concepts, and because of its focus on the exporter rather than on the government, it will provide you with an excellent model for microanalysis. As you read about the special features of trans-oceanic trade, you will also learn about: trade associations and their role in shaping world markets for trans-oceanic crops the uneasy relationship between exporters and shipping companies the selling conduct of agricultural exporters in Africa the tendency of actors in Africa to accelerate the trans-oceanic product flow the effectiveness of export marketing boards as channel leaders private enterprise, the chief agent of development the theory of "exporter preference" The Trans-Oceanic Marketing Channel invites policymakers, international businessmen, professors, and students to examine the opportunities, problems, and policies that confront the various players in trans-oceanic trade, especially the exporters. As the book discusses the divergent institutional arrangements in the world markets for agricultural products and their differential effect on African exports, you will become keenly aware of how vertical marketing systems differ from conventional marketing channels. No other book brings together the three fundamental sections of export agriculture, the country of production, the channel through which the products flow, and the country of destination, to provide you with a complete understanding of trans-oceanic marketing., If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing Channel. To help you understand what happens to export crops, such as cocoa, coffee, cotton, groundnuts, tea, and tobacco, between their country of origin and consumer markets, this book analyzes the roles of different actors in trans-oceanic trade, inherent differences between world markets, export diversification policies, and the commercial and institutional forces at play.The Trans-Oceanic Marketing Channel will give you a strong background in marketing channel concepts, and because of its focus on the exporter rather than on the government, it will provide you with an excellent model for microanalysis. As you read about the special features of trans-oceanic trade, you will also learn about: trade associations and their role in shaping world markets for trans-oceanic crops the uneasy relationship between exporters and shipping companies the selling conduct of agricultural exporters in Africa the tendency of actors in Africa to accelerate the trans-oceanic product flow the effectiveness of export marketing boards as channel leaders private enterprise, the chief agent of development the theory of "exporter preference"The Trans-Oceanic Marketing Channel invites policymakers, international businessmen, professors, and students to examine the opportunities, problems, and policies that confront the various players in trans-oceanic trade, especially the exporters. As the book discusses the divergent institutional arrangements in the world markets for agricultural products and their differential effect on African exports, you will become keenly aware of how vertical marketing systems differ from conventional marketing channels. No other book brings together the three fundamental sections of export agriculture, the country of production, the channel through which the products flow, and the country of destination, to provide you with a complete understanding of trans-oceanic marketing.
LC Classification Number
HD9017.A2L3 1997
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