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The Art of Pricing. Monammed
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Standort: Brooklyn, New York, USA
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eBay-Artikelnr.:332026331154
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781400080939
Über dieses Produkt
Product Identifiers
Publisher
Crown Publishing Group, T.H.E.
ISBN-10
1400080932
ISBN-13
9781400080939
eBay Product ID (ePID)
45881699
Product Key Features
Book Title
Art of Pricing : How to Find the Hidden Profits to Grow Your Business
Number of Pages
240 Pages
Language
English
Publication Year
2005
Topic
Marketing / General, Customer Relations, General, Strategic Planning
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
13.6 Oz
Item Length
8.5 in
Item Width
5.9 in
Additional Product Features
Intended Audience
Trade
LCCN
2005-010609
TitleLeading
The
Dewey Edition
22
Reviews
"Rafi Mohammed is the 'da Vinci' of pricing!" "A lighthearted, anecdotal, but theoretically sophisticated primer on pricing, highly personal and readable, with abundant illustrations." -Alfred E. Kahn, Robert Julius Thorne Professor of Political Economy, Emeritus, at Cornell University, and former chairman of the Civil Aeronautics Board "Rafi Mohammed provides a win-win pricing solution for both businesses and consumers. The pricing strategies that he advocates help companies rightfully profit from their entrepreneurial activities and, just as important, benefit customers by offering a variety of purchasing options. The Art of Pricing is a "must read" for every manager; it will help you better serve your customers as well as make you more money." -Irving Azoff, CEO, Frontline Management "In a thoroughly engaging manner, Rafi Mohammed describes how relatively simple changes in price can unleash tremendous profit potential in virtually any company. This book is richly illustrated with stories that show how pricing is as much disciplined science as art, and that the masters of this discipline can reap profit while delighting consumers. Rafi Mohammed is the 'da Vinci' of pricing!" -Robert G. Cross, chairman and CEO of Revenue Analytics and author of Revenue Management "Companies big and small struggle to appropriately price products and services. Rafi Mohammed provides a road map for relatively uncharted territory. With an engaging style and numerous real-life examples, Rafi makes a tough subject accessible." -Heather J. Myers, senior vice president, Strategic Planning and Business Development, Scholastic "Rafi Mohammed's pricing strategy has broad application, creating a new call-to-arms for businesses. Diverse corporate segments from consumer products to entertainment can benefit from Mohammed's approach and extract new value from their products." -John Mass, executive vice president, William Morris Agency
Dewey Decimal
338.52
Synopsis
Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products. The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to use price to uncover a product's hidden profits and find new opportunities for growth. When it comes to setting prices for products and services, even the most sophisticated businesspeople often rely on formulas and seat-of-the-pants instinct, based on what the competition is charging, marking up costs, and doing things as they've always been done. The result is that businesses of all sizes, from start-ups to the Fortune 100, leave money on the table. In The Art of Pricing , Rafi Mohammed, one of the world's leading experts on pricing strategy, shows: The astonishing impact that small changes to a pricing strategy can have on the bottom line How the right pricing strategy can boost profits and grow your customer base Why the right way to think about pricing is as a series of easy-to-implement strategies that allow companies to serve and profit from the largest possible customer base Why the art of pricing involves understanding and capitalizing on the fact that different customer segments are willing to pay different prices for the same product Why an effective pricing strategy is not about price gouging but one that incorporates fairness into every important pricing decision The Art of Pricing will be the invaluable missing link for people running companies, departments, divisions, and product lines, as well as for those in sales and marketing. Dr. Mohammed shows that an effective pricing strategy helps complete the circle by reaping the rewards due for the enormous effort, creativity, and investment made in developing and marketing products and services. Using a range of examples, from neighborhood restaurants to huge companies like Ford, he shows the importance of not falling short-and shortchanging yourself-when it comes to the heretofore little understood art of pricing. Also available as an eBook, This practical guide to making one of the most important decisions in business shows how to use price to uncover hidden profits and to find new opportunities for growth.
LC Classification Number
HF5416.5.M64 2005
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