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Ästhetische Intelligenz: Wie man sie fördert und im Geschäft und darüber hinaus einsetzt, Braun-
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Standort: Dallas, Texas, USA
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eBay-Artikelnr.:326720524502
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780062883308
Über dieses Produkt
Product Identifiers
Publisher
HarperCollins
ISBN-10
0062883305
ISBN-13
9780062883308
eBay Product ID (ePID)
15038258034
Product Key Features
Book Title
Aesthetic Intelligence : How to Boost It and Use It in Business and Beyond
Number of Pages
288 Pages
Language
English
Topic
Marketing / General, Consumer Behavior, Personal Success, Aesthetics, Strategic Planning
Publication Year
2019
Genre
Philosophy, Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
15.4 Oz
Item Length
9.4 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2019-012404
Reviews
Aesthetic Intelligence emphasizes how important it is for people to develop a strong voice--a voice that expresses who they are, that is inspired by their personal stories and desire to help others, and that helps them build a business that captivates others., Aesthetic Intelligence emphasizes how important it is for people to develop a strong voice--a voice that expresses who they are, that is inspired by their personal stories and desire to help others, and that helps them build a business that captivates others. -- Donna Karan, fashion designer, entrepreneur, and philanthropist Successful leaders and innovators are skilled at looking outside their own fields for inspiration and knowledge. In Aesthetic Intelligence, Pauline Brown shows how you can apply critical lessons from fields like fashion and beauty to transform all types of businesses. -- Walter Isaacson, author of Benjamin Franklin: An American Life Aesthetic intelligence is not just important for those who are leading luxury brands; it's also important for businesspeople in all sectors. In her groundbreaking book, Pauline Brown shows how aesthetics have the power to transform all types of businesses, and how individuals can develop and use their own AI to engage, inspire, and delight their customers. -- Mindy Grossman, CEO of WW International (formerly Weight Watchers) Aesthetic Intelligence shows executives and entrepreneurs how to harness and apply their personality, preferences, and tastes to their companies, and, in so doing, create long-term sustainable advantage. -- John Mackey, CEO of Whole Foods Market It's fascinating to realize how much of our economy is premised on consumers making aesthetic choices. Yet this aspect of what drives behavior has been largely ignored by thoughtful analysts until now. Pauline Brown opens up a new area of inquiry as she highlights the power of aesthetic intelligence as a success factor for business leaders today. -- Dan Nordstrom, consumer brand investor and former retail leader
Dewey Edition
23
Dewey Decimal
658.4063
Synopsis
Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence--or "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences., Longtime leader in the luxury goods sector and former Chairman of LVMH Mo t Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence--or "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences., Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence-or "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.
LC Classification Number
HD53.B769 2019
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98,5% positive Bewertungen•135.161 Artikel verkauft
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Verkäuferbewertungen (43.199)
- s***a (172)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem was in very good condition as described, price was good. Shipping was delayed; I did get the book, which was shipped in USPS Bound printed matter plastic envelope, not a box. Thank you.
- o***b (5822)- Bewertung vom Käufer.Letzter MonatBestätigter KaufReceived item packed securely, book exactly as described great value for the info inside , prompt shipping , good communication. Recommended seller now on my favorites list . Thank you for a great transaction !
- a***i (13908)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExceptionally Positive Experience Buying From This Seller, Exemplary Fast Early Delivery, Perfect packing job, Exactly as Described, Great Customer Communication and Service, EXCELLENT TRANSACTION, Fair Prices, Highly Recommend Buying From This Seller!!! YOUR the BEST seller on e-Bay
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- 28. Apr. 2025
Great purchase!
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: goodwill_colorado_springs
- 28. Jan. 2021
Great! THANK YOU!
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: second.sale
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Verkäuferbewertungen (43.199)
- s***a (172)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem was in very good condition as described, price was good. Shipping was delayed; I did get the book, which was shipped in USPS Bound printed matter plastic envelope, not a box. Thank you.
- o***b (5822)- Bewertung vom Käufer.Letzter MonatBestätigter KaufReceived item packed securely, book exactly as described great value for the info inside , prompt shipping , good communication. Recommended seller now on my favorites list . Thank you for a great transaction !
- a***i (13908)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExceptionally Positive Experience Buying From This Seller, Exemplary Fast Early Delivery, Perfect packing job, Exactly as Described, Great Customer Communication and Service, EXCELLENT TRANSACTION, Fair Prices, Highly Recommend Buying From This Seller!!! YOUR the BEST seller on e-Bay