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Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101119498414
ISBN-139781119498414
eBay Product ID (ePID)24038712558
Product Key Features
Number of Pages672 Pages
Publication NameContemporary Business
LanguageEnglish
SubjectGeneral
Publication Year2019
TypeTextbook
AuthorLouis E. Boone, Susan Berston, David L. Kurtz
Subject AreaBusiness & Economics
FormatRingbound
Dimensions
Item Height0.9 in
Item Weight46.5 Oz
Item Length10.8 in
Item Width8.4 in
Additional Product Features
Edition Number18
Intended AudienceCollege Audience
Dewey Edition22
Dewey Decimal658
Table Of Content1. The Changing Face of Business 2. Business Ethics and Social Responsibility 3. Economic Challenges Facing Business Today 4. Competing in World Markets 5. Forms of Business Ownership and Organization 6. Starting Your Own Business: The Entrepreneurship Alternative 7. Management, Leadership, and the Internal Organization 8. Human Resource Management: From Recruitment to Labor Relations 9. Top Performance Through Empowerment, Teamwork, and Communication 10. Production and Operations Management 11. Customer-Driven Marketing 12. Product and Distribution Strategies 13. Promotion and Pricing Strategies 14. Using Technology to Manage Information 15. Understanding Accounting and Financial Statements 16. The Financial System 17. Financial Management 18. Trends in E-Commerce A. Business Law B. Insurance and Risk Management C. Personal Financial Planning D. Developing a Business Plan E. Careers in Business Today F. Launching Your Career
SynopsisContemporary Business, 18th Edition , is a student friendly, engaging product designed to attract students to the field of business. Boone 18e offers a comprehensive approach to the material that will cater to a wide variety of students with different learning needs. Up-to-date content is vital to any Intro to Business course and Boone 18e with its contemporary style, wealth of new examples, and hot business topics can deliver that currency.
