Bild 1 von 8
Galerie
Bild 1 von 8
Aufbau einer digitalen Analyseorganisation: Wertschöpfung durch Integration von Analytica-
US $26,99
Ca.EUR 22,98
Artikelzustand:
“It doesn't look like the book hasn't been used but does have some minor shelf wear. No ”... Mehr erfahrenÜber den Artikelzustand
Neuwertig
Buch, das wie neu aussieht, aber bereits gelesen wurde. Der Einband weist keine sichtbaren Gebrauchsspuren auf. Bei gebundenen Büchern ist der Schutzumschlag vorhanden (sofern zutreffend). Alle Seiten sind vollständig vorhanden, es gibt keine zerknitterten oder eingerissenen Seiten und im Text oder im Randbereich wurden keine Unterstreichungen, Markierungen oder Notizen vorgenommen. Der Inneneinband kann minimale Gebrauchsspuren aufweisen. Minimale Gebrauchsspuren. Genauere Einzelheiten sowie eine Beschreibung eventueller Mängel entnehmen Sie bitte dem Angebot des Verkäufers.
- Sofort-KaufenAufbau einer digitalen Analyseorganisation: Wertschöpfung durch Integration von Analytica
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Versand:
US $5,00 (ca. EUR 4,26) USPS Media MailTM.
Standort: Caribou, Maine, USA
Lieferung:
Lieferung zwischen Mi, 24. Sep und Mo, 29. Sep nach 94104 bei heutigem Zahlungseingang
Rücknahme:
Keine Rücknahme.
Zahlungen:
Sicher einkaufen
- Gratis Rückversand im Inland
- Punkte für jeden Kauf und Verkauf
- Exklusive Plus-Deals
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:317233216487
Artikelmerkmale
- Artikelzustand
- Neuwertig
- Hinweise des Verkäufers
- Book Title
- Building a Digital Analytics Organization: Create Value by Integr
- Educational Level
- n/a
- Level
- n/a
- ISBN
- 9780134778037
Über dieses Produkt
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134778030
ISBN-13
9780134778037
eBay Product ID (ePID)
5038301627
Product Key Features
Number of Pages
368 Pages
Publication Name
Building a Digital Analytics Organization : Create Value by Integrating Analytical Processes, Technology, and People into Business Operations
Language
English
Publication Year
2017
Subject
Knowledge Capital, Business Ethics, Web / Social Media, Databases / Data Mining, Enterprise Applications / General
Type
Textbook
Subject Area
Computers, Business & Economics
Series
Ft Press Analytics Ser.
Format
Trade Paperback
Dimensions
Item Height
3.9 in
Item Weight
3.5 Oz
Item Length
3.9 in
Item Width
3.9 in
Additional Product Features
Intended Audience
Scholarly & Professional
Dewey Edition
23
Dewey Decimal
658.4038
Table Of Content
Chapter 1 Using Digital Analytics to Create Business Value 1 Chapter 2 Analytics Value Chain and the P's of Digital Analytics 11 Chapter 3 Building an Analytics Organization 59 Chapter 4 What Are Analytics Tools? 95 Chapter 5 Methods and Techniques for Digital Analysis 127 Chapter 6 Defining, Planning, Collecting, and Governing Data in Digital Analytics 161 Chapter 7 Reporting Data and Using Key Performance Indicators 187 Chapter 8 Optimization and Testing with Digital Analytics: Test, Don't Guess 223 Chapter 9 Qualitative and Voice of Customer Data and Digital Analytics 247 Chapter 10 Competitive Intelligence and Digital Analytics 273 Chapter 11 Targeting and Automation with Digital Analytics 289 Chapter 12 Converging Omnichannels and Integrating Data for Understanding Customers, Audiences, and Media 305 Chapter 13 Future of Digital Analytics 329 Works Cited 343 Index 347
Synopsis
Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author's own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary "analytical economy." For all business practitioners interested in analytics and business intelligence in all areas of the organization ., Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author's own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary "analytical economy." For all business practitioners interested in analytics and business intelligence in all areas of the organization., Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author's own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary "analytical economy." For all business practitioners interested in analytics and business intelligence in all areas of the organization ., Digital analytics goes beyond "web" or "site" analytics to encompass a wide spectrum of advanced techniques for using "big data" to reduce costs and increase profit. In Building a Digital Analytics Organization , pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for succeeding with it throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author's own extensive experience. Coverage includes: Understanding the key concepts underlying modern digital analytics Focusing your digital analytics initiative on economic value, not technology Building an organization, choosing the right tools, and understanding their limitations Creating processes and managing data Analyzing digital media, in depth -- including full chapters on paid, owned, and earned media Competitive and qualitative analyses Site optimization and testing, both AB and multivariate Integrated multichannel digital analytics Consumer targeting and marketing automation Understanding the emerging "analytical economy" and its revolutionary implications
Artikelbeschreibung des Verkäufers
Info zu diesem Verkäufer
madd-5933
100% positive Bewertungen•587 Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe. Mehr erfahrenMehr erfahren
Verkäuferbewertungen (152)
- i***i (10706)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat items! Arrived very fast - packed well. Great transaction. Great Seller! A+++++NEW Good Cook Nutcracker Spring Loaded Wood Handle Fits Most Nuts (Nr. 316768163190)
- 8***7 (434)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufFast shipping. Good packaging. Thank you.
- s***r (77)- Bewertung vom Käufer.Letzter MonatBestätigter KaufRecv'd very quickly. Item was exactly as described. Thank you!!
Noch mehr entdecken:
- Bücher über digitale Fotografie Sachbuch,
- Computer & Internetliteratur über Digitale Fotografie,
- Bücher über digitale Fotografie im Taschenbuch Sachbuch,
- Deutsche Bücher über digitale Fotografie Sachbuch,
- Bücher über digitale Fotografie Sachbuch Ab 2010,
- Bücher über digitale Fotografie Sachbuch als gebundene Ausgabe,
- Taschenbuch-Computer - & -Internet-Sachbuch Bücher über digitale Fotografie,
- Gebundene-Ausgabe-Computer - & -Internet-Sachbuch Bücher über digitale Fotografie auf Deutsch