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The Power of Product Platforms : Building Value And Cost Leadersh
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Standort: Mishawaka, Indiana, USA
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eBay-Artikelnr.:317079089341
Artikelmerkmale
- Artikelzustand
- Gut
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- Special Attributes
- EX-LIBRARY
- Publication Name
- Free Press
- ISBN
- 9780684825809
Über dieses Produkt
Product Identifiers
Publisher
Free Press
ISBN-10
0684825805
ISBN-13
9780684825809
eBay Product ID (ePID)
629080
Product Key Features
Book Title
Power of Product Platforms : Building Value and Cost Leadership
Number of Pages
288 Pages
Language
English
Topic
Marketing / General, Industrial Management, Management, Production & Operations Management
Publication Year
1997
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
16 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
LCCN
96-033508
Reviews
Sir Christopher LewintonChairman, TI Group PLC.I fully endorse this book to every manager facing the most difficult challenge of successfully developing global product programs., Paul C MuggeDirector of Development Reengineering, IBM CorporationA must for any company that wants to be truly effective with its Reengineering and Development investments. There is no greater return than derivative products generated from a well thought out platform strategy. Meyer and Lehnerd not only explain how to do this, but they provide excellent case studies across multiple industries., Frank MerlottiFormer CEO, SteelcaseThe most comprehensive and understandable work published to date on product development. The case studies not only help to explain the process, but emphasize the need to embrace this concept...now!, Joel S. BirnbaumSenior Vice President or Research and Development, Hewlett-Packard ComapanyAn unusually clear assessment of the difficulties of product development at today's frenetic pace, where rapid changes in technology wreak havoc on companies who do not adjust rapidly to new customer needs and competitive threats. The authors provide a comprehensive and pragmatic prescription that will help both technologists and business people improve competitiveness., Francis P. LucierFormer Chairman and CEO, Black & DeckerA must read for the CEO who wants to do better. This book provides a pragmatic track for product planning that pays off., Donald N. FreyProfessor of Industrial Engineering and Management Sciences, Northwestern University; Former Ceo, Bell & HowellI recommend this book to any manager in product development. Written in a pragmatic, easy to read style, it covers the basics with numerous and fascinating real cases., Richard J. EganChariman of the Board, EMC CorporationThe 'It's the Products, Stupid' signs which hang on EMC Corporation conference room and office walls demonstrate that we believe in the premise the authors have established so well inThe Power of Product Platforms.I hope every American businessman (except my competitors) reads and understands their message., Richard J. Egan Chariman of the Board, EMC Corporation The 'It's the Products, Stupid' signs which hang on EMC Corporation conference room and office walls demonstrate that we believe in the premise the authors have established so well in The Power of Product Platforms. I hope every American businessman (except my competitors) reads and understands their message.
TitleLeading
The
Dewey Edition
20
Dewey Decimal
658.5/75
Table Of Content
Contents Preface1. The Power of Product Platforms2. Managing Product Platforms3. Platform Strategy4. Achieving Product Elegance Through Composite Design5. Organizing for Renewal6. Measuring the Performance of Product Families7. Product Family and Platform Concepts for Software8. Electronic Information Products9. Bridging to the FutureNotesIndex
Synopsis
Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single platform of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform., Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, PRODUCT PLATFORMS. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology.The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort.Drawing on in-depth case studies and personal experience with successful companies such as Hewlett-Packard, EMC, Black & Decker, and Boeing, Meyer and Lehnerd show managers how to create extraordinary products and thereby set the standard for combined value and cost leadership in their products. They argue that when a company's products are robust—highly functional, elegant in their design, reasonably priced, and a pleasure to use—the corporation will be equally robust. More importantly,The Power of Product Platformsreveals the methodology and organizational approach for designing, developing, and revitalizing strong products that enable the firm to make the transition from one generation of technology to the next. The authors also explain how well-designed product platforms can generate streams of derivative products through a continuous systematic process of renewal.Meyer and Lehnerd apply this methodology to a broad range of industries; manufacturing in both consumer and industrial markets, software firms, and Internet information services providers.This clear prescription for transforming the bottom line by aggressively managing product development and innovation will become required reading for large and small corporations alike, including entrepreneurs, all of whom depend on the excellence of their new products for growth.
LC Classification Number
HF5415.153.M49 1997
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- c***m (434)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii , Received 07/27; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***g (59)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent prices on used books in great condition. Shipped out quickly. Product condition is accurate to rating in listing. Thanks! NOTE: For this particular book (I ordered several), it came in a soft cover rather than hard cover as the listing stated. I contacted the seller and they responded promptly. They agreed that it was a listing error and provided me with a full refund for this book (without return required) proving they are both a responsible and trustworthy seller.The Game Hardcover Ken Dryden (Nr. 277097212658)
- d***d (46)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThis book is fantastic! The quality is exactly as described, it’s in great condition, the appearance is clean and basically brand-new, and it came at an excellent price. This is a first-rate, five-star seller that deserves everyone's business. They packaged the book with extreme care, shipped it quickly, and communicated effectively throughout the process. This was an excellent buying experience and I wouldn't hesitate to buy from this seller again.