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Disaster in Dearborn : The Story of the Edsel Hardcover Thomas E.
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Standort: Mishawaka, Indiana, USA
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eBay-Artikelnr.:317034091844
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- Features
- EX-LIBRARY
- Book Title
- Disaster in Dearborn : The Story of the Edsel Hardcover Thomas E.
- ISBN
- 9780804746540
Über dieses Produkt
Product Identifiers
Publisher
Stanford University Press
ISBN-10
0804746540
ISBN-13
9780804746540
eBay Product ID (ePID)
2255453
Product Key Features
Number of Pages
240 Pages
Language
English
Publication Name
Disaster in Dearborn : the Story of the Edsel
Publication Year
2002
Subject
Industries / Automobile Industry, Marketing / General, United States / 20th Century, Automotive / History
Type
Textbook
Subject Area
Transportation, Business & Economics, History
Format
Hardcover
Dimensions
Item Height
0.6 in
Item Weight
19.5 Oz
Item Length
10 in
Item Width
7 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2002-009080
Dewey Edition
21
Reviews
For those struggling to make sense of the product plan, the corporate culture, the automotive landscape, or how the modern Ford Motor Company came to be Disaster in Dearborn is a good place to start."— Automotive Design and Production, "For those struggling to make sense of the product plan, the corporate culture, the automotive landscape, or how the modern Ford Motor Company came to be Disaster in Dearborn is a good place to start."-- Automotive Design and Production, Bonsall's success is in an attention to details of development of the car and the book's rich illustrations. . . . These provide the best context for the Edsel story and serve to remind us that our largest companies can at times become hopelessly out of step with their customers."— Library Journal, "Bonsall's success is in an attention to details of development of the car and the book's rich illustrations. . . . These provide the best context for the Edsel story and serve to remind us that our largest companies can at times become hopelessly out of step with their customers."-- Library Journal, "Thomas E. Bonsall, a veteran author of automobile histories, revisits the scene of [the] wreck and supplies an interesting thesis . . . . Disaster in Dearborn . . . .is lavishly illustrated, with dozens of pictures of real Edsels and sketches of Edsels that might have been."— The Philadelphia Inquirer, "Bonsall's book is sure to appeal to the dedicated car fancier and the armchair historian in all of us."-- Road and Track, Thomas E. Bonsall, a veteran author of automobile histories, revisits the scene of [the] wreck and supplies an interesting thesis . . . . Disaster in Dearborn . . . .is lavishly illustrated, with dozens of pictures of real Edsels and sketches of Edsels that might have been."— The Philadelphia Inquirer, "Thomas E. Bonsall, a veteran author of automobile histories, revisits the scene of [the] wreck and supplies an interesting thesis . . . .Disaster in Dearborn . . . .is lavishly illustrated, with dozens of pictures of real Edsels and sketches of Edsels that might have been."-The Philadelphia Inquirer, "Bonsall's book is sure to appeal to the dedicated car fancier and the armchair historian in all of us."-- Road and Track "With a number of great black-and-white illustrations accompanying this interesting story, Bonsall has created a winning tribute to an unfortunate loser."-- Choice "Easy to read, and packed with many rare photos, Bonsall's book is a must-read for any automotive enthusiast."-- Artvoice, "Bonsall's success is in an attention to details of development of the car and the book's rich illustrations. . . . These provide the best context for the Edsel story and serve to remind us that our largest companies can at times become hopelessly out of step with their customers."-Library Journal, "Thomas E. Bonsall, a veteran author of automobile histories, revisits the scene of [the] wreck and supplies an interesting thesis . . . . Disaster in Dearborn . . . .is lavishly illustrated, with dozens of pictures of real Edsels and sketches of Edsels that might have been."- The Philadelphia Inquirer, "Bonsall's book is sure to appeal to the dedicated car fancier and the armchair historian in all of us."— Road and Track, "Bonsall has not only found new approaches to the subject, but sheds fresh light on the oft-rehashed reasons for the Edsel's death. The book is well written, flows nicely, and artfully mixes personalities and corporate policies. It adds a great deal to our understanding of one of the twentieth century's biggest corporate disasters."-James A. Ward, University of Tennessee at Chattanooga, "For those struggling to make sense of the product plan, the corporate culture, the automotive landscape, or how the modern Ford Motor Company came to beDisaster in Dearbornis a good place to start."-Automotive Design and Production, "For those struggling to make sense of the product plan, the corporate culture, the automotive landscape, or how the modern Ford Motor Company came to be Disaster in Dearborn is a good place to start."- Automotive Design and Production, Bonsall's book is sure to appeal to the dedicated car fancier and the armchair historian in all of us."— Road and Track, "Bonsall's book is sure to appeal to the dedicated car fancier and the armchair historian in all of us."- Road and Track, "Thomas E. Bonsall, a veteran author of automobile histories, revisits the scene of [the] wreck and supplies an interesting thesis . . . . Disaster in Dearborn . . . .is lavishly illustrated, with dozens of pictures of real Edsels and sketches of Edsels that might have been."-- The Philadelphia Inquirer, "Bonsall's success is in an attention to details of development of the car and the book's rich illustrations. . . . These provide the best context for the Edsel story and serve to remind us that our largest companies can at times become hopelessly out of step with their customers."- Library Journal, "Bonsall's book is sure to appeal to the dedicated car fancier and the armchair historian in all of us."-Road and Track, Bonsall has not only found new approaches to the subject, but sheds fresh light on the oft-rehashed reasons for the Edsel's death. The book is well written, flows nicely, and artfully mixes personalities and corporate policies. It adds a great deal to our understanding of one of the twentieth century's biggest corporate disasters."—James A. Ward, University of Tennessee at Chattanooga, "Bonsall has not only found new approaches to the subject, but sheds fresh light on the oft-rehashed reasons for the Edsel's death. The book is well written, flows nicely, and artfully mixes personalities and corporate policies. It adds a great deal to our understanding of one of the twentieth century's biggest corporate disasters."--James A. Ward, University of Tennessee at Chattanooga, "Thomas E. Bonsall, a veteran author of automobile histories, revisits the scene of [the] wreck and supplies an interesting thesis . . . .Disaster in Dearborn. . . .is lavishly illustrated, with dozens of pictures of real Edsels and sketches of Edsels that might have been."-The Philadelphia Inquirer, "Bonsall has not only found new approaches to the subject, but sheds fresh light on the oft-rehashed reasons for the Edsel's death. The book is well written, flows nicely, and artfully mixes personalities and corporate policies. It adds a great deal to our understanding of one of the twentieth century's biggest corporate disasters."—James A. Ward, University of Tennessee at Chattanooga, "For those struggling to make sense of the product plan, the corporate culture, the automotive landscape, or how the modern Ford Motor Company came to be Disaster in Dearborn is a good place to start."— Automotive Design and Production, "Bonsall's success is in an attention to details of development of the car and the book's rich illustrations. . . . These provide the best context for the Edsel story and serve to remind us that our largest companies can at times become hopelessly out of step with their customers."— Library Journal
Illustrated
Yes
Dewey Decimal
629.222/2
Synopsis
Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel--the Titanic of automobiles, a marketing disaster whose magnitude has made it a household word. Remarkably, there has never before been a book that tells the whole story--how the Edsel was planned, created, produced, and marketed. This richly illustrated book is the result of years of research by an award-winning automotive historian with access to the dark reaches of the Ford Motor Company's archives. The author also interviewed most of the original key Edsel design team stylists, who have supplied additional archival material. The result is a unique history of the Edsel program from the initial discussions in the late 1940s, through the first sketches in the mid-1950s, to the last, unlamented 1960 models. The Edsel story, however, deals with much more than a new brand of car. It was a key component in a deadly serious corporate undertaking at Ford Motor Company following World War II. Ford wanted to remedy years of mismanagement and return the company to parity with General Motors by dramatically expanding Ford's presence in the burgeoning medium-priced field. The Edsel was the most spectacular failure in that effort, but was only one pawn in a complex, high-stakes chess game that was a thoroughgoing disaster from start to finish. In the case of the Edsel, the failure was the result of almost too many factors to count: poorly conceived marketing, contentious internal corporate politics, bad quality control, and, ultimately, lack of support at the higher reaches of the corporation. The greatest irony of all, though, is that the Edsel--as this book demonstrates in its surprising conclusion--was actually a modest success that deserved continued management support., Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel, the Titanic of automobiles. The magnitude of the marketing disaster has made Edsel a household word. Remarkably, there has never before been a book that tells the whole story--how the Edsel was planned, created, produced, and marketed., Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel, the Titanic of automobiles. The magnitude of the marketing disaster has made Edsel a household word. Remarkably, there has never before been a book that tells the whole story-how the Edsel was planned, created, produced, and marketed.
LC Classification Number
TL215.E37B66 2002
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- c***m (431)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii , Received 07/27; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***g (58)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent prices on used books in great condition. Shipped out quickly. Product condition is accurate to rating in listing. Thanks! NOTE: For this particular book (I ordered several), it came in a soft cover rather than hard cover as the listing stated. I contacted the seller and they responded promptly. They agreed that it was a listing error and provided me with a full refund for this book (without return required) proving they are both a responsible and trustworthy seller.The Game Hardcover Ken Dryden (Nr. 277097212658)
- 0***1 (1566)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThis book arrived within the time period given and was in the 'very good' condition described. Unfortunately, only being packaged in a plastic bag to traverse the Atlantic meant that all four corners got a battering (I would be happy to pay bit more in future for a bit of cardboard support in packaging) but all in all, the price was good and overall service for books that are difficult to get over here, I am very happy with this purchase and would recommend this seller. Will buy again from them.
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- c***m (431)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii , Received 07/27; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***g (58)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent prices on used books in great condition. Shipped out quickly. Product condition is accurate to rating in listing. Thanks! NOTE: For this particular book (I ordered several), it came in a soft cover rather than hard cover as the listing stated. I contacted the seller and they responded promptly. They agreed that it was a listing error and provided me with a full refund for this book (without return required) proving they are both a responsible and trustworthy seller.The Game Hardcover Ken Dryden (Nr. 277097212658)
- 0***1 (1566)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThis book arrived within the time period given and was in the 'very good' condition described. Unfortunately, only being packaged in a plastic bag to traverse the Atlantic meant that all four corners got a battering (I would be happy to pay bit more in future for a bit of cardboard support in packaging) but all in all, the price was good and overall service for books that are difficult to get over here, I am very happy with this purchase and would recommend this seller. Will buy again from them.