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Online Communities Handbuch: Aufbau Ihres Unternehmens und Ihrer Marke auf-
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eBay-Artikelnr.:316974367135
Artikelmerkmale
- Artikelzustand
- Title
- Online Communities Handbook: Building your business and brand on
- ISBN
- 9780321605887
Über dieses Produkt
Product Identifiers
Publisher
Pearson Education
ISBN-10
0321605888
ISBN-13
9780321605887
eBay Product ID (ePID)
71112691
Product Key Features
Number of Pages
288 Pages
Publication Name
Online Community Handbook : Building Your Business and Brand on the Web
Language
English
Publication Year
2009
Subject
Marketing / General, Web / Social Media, Social Aspects / General, Interactive & Multimedia
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
15.7 Oz
Item Length
7 in
Item Width
9.1 in
Additional Product Features
Intended Audience
Trade
Reviews
"A must for any serious marketing professional. It shows you step-by-step how to establish a relationship with people who make your business work." Cornelia Mangold, University of Applied Sciences Stuttgart "This book is based on first-hand knowledge. Both authors bring great expertise to their subject. Personally, I like most the real world lessons where you can profit from other companies' experience." Marion Schneider, Account Director, DDB Worldwide Communications Group, "A must for any serious marketing professional. It shows you step-by-step how to establish a relationship with people who make your business work." - Cornelia Mangold, University of Applied Sciences Stuttgart "This book is based on first-hand knowledge. Both authors bring great expertise to their subject. Personally, I like most the real world lessons where you can profit from other companies' experience." - Marion Schneider, Account Director, DDB Worldwide Communications Group
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.872
Table Of Content
1. What's an online community? 2. What can an online community do for your business? 3. How to set up an online community 4. Member recruitment 5. Motivating your members 6. Care and feeding of your members: community management What does a community manager do? 7. Monetizing your online community 8. Growing your online community 9. Learning from the experience of others: community successes and failures 10. Interviews with product or community managers from community websites associated with major brands Web 2.0
Synopsis
Successful online communities don't just happen by themselves. They're the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You'll learn how to: · identify the business objectives for your online community · develop a community strategy to recruit and retain members · create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate · take advantage of free advertising opportunities · use communities to gain market insights and establish a direct line to your customer base In addition, you'll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own. You'll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they've learned and the secrets of their success., This handbook shows business people what they need to know to tap into the power of the online community movement. Readers will learn how online communities can support an existing product or brand, and even how to turn a community into a new revenue source.
LC Classification Number
HF5415.1265
Artikelbeschreibung des Verkäufers
Rechtliche Informationen des Verkäufers
USt-IdNr.: GB 724498118
CRN: 03800600
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Verkäuferbewertungen (544.630)
- f***f (1595)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent Seller, Goes the Extra Mile. The Seller Was Incredibly Communicative. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. Item in Described Promised Condition, Thank You Very Much!!!!!!!!!!! A+
- c***c (226)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufMy book arrived in good condition. Packaging was a rigid cardboard mailer, and it protected my book well. It was shipped in a reasonable amount of time, but I was still prompted to reach out to inquire further about it. Seller communication was very good, answering me within 24-hours. I was told shipping can take 9-15 days to happen... it arrived within 10 days after purchase. I would purchase from this seller again. Two thumbs up!
- a***h (64)- Bewertung vom Käufer.Letzter MonatBestätigter KaufBook arrived as described, packed inside a cardboard envelope which I like because it protects the corners from damage in transit. Great price and arrived ahead of the estimated delivery date. I value book sellers who package this way to ensure the books arrive safely, will bookmark you guys for future book purchases.