MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-101259232549
ISBN-139781259232541
eBay Product ID (ePID)219921132
Product Key Features
Number of Pages816 Pages
LanguageEnglish
Publication NameConsumer Behavior: Building Marketing Strategy
Publication Year2015
SubjectMarketing / General, Consumer Behavior
TypeTextbook
Subject AreaBusiness & Economics
AuthorDelbert I. Hawkins, David L. Mothersbaugh
FormatHardcover
Dimensions
Item Height1.3 in
Item Weight51.1 Oz
Item Length10.2 in
Item Width8.3 in
Additional Product Features
Edition Number13
Intended AudienceCollege Audience
LCCN2015-003823
Dewey Edition22
Grade FromCollege Freshman
IllustratedYes
Dewey Decimal658.8/3420973
Grade ToCollege Graduate Student
Table Of ContentPart I - Introduction Chapter 1 - Introduction Part II - External Influences Chapter 2 - Cross-cultural Variations in Consumer Behavior Chapter 3 - The Changing American Society: Values Chapter 4 - The Changing American Society: Demographics and Social Stratification Chapter 5 - The Changing American Society: Subcultures Chapter 6 - The American Society: Family and Households Chapter 7 - Group Influence on Consumer Behavior · Part Two Cases Cases 2-1 through 2-8 Part III - Internal Influences Chapter 8 - Perception Chapter 9 - Learning, Memory, and Product Positioning Chapter 10 - Motivation, Personality, and Emotion Chapter 11 - Attitudes and Influencing Attitudes Chapter 12 - Self-Concept and Lifestyle · Part Three Cases Cases 3-1 through 3-9 Part IV - Consumer Decision Process Chapter 13 - Situational Influences Chapter 14 - Consumer Decision Process and Problem Recognition Chapter 15 - Information Search Chapter 16 - Alternative Evaluation and Selection Chapter 17 - Outlet Selection and Purchase Chapter 18 - Post-Purchase Processes, Customer Satisfaction, and Customer Commitment · Part Four Cases Cases 4-1 through 4-8 Part V - Organizations as Consumers Chapter 19 - Organizational and Buyer Behavior · Part Five Cases <p class="MsoListParagraphCxSpLast" style="MARGIN: 0in 0in 0pt 0.5in; TEXT-AUT
SynopsisConsumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy.
LC Classification NumberHF5415.33.U6H38 2016
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- 18. Jul. 2018
Great for value, but not as claims
The book is not brand new as claims. I was expecting bundle kit , CD or login coupon but found none.Bestätigter Kauf: JaArtikelzustand: Neu
