SynopsisA strong Internet presence is an increasingly vital part of business success. Streetwise® eCommerce walks small business owners through the ins and outs of building a profitable, effective cyber strategy. Internet guru Aliza Risdahl shows readers how to: * Tailor an Internet program to an overall business plan * Create and manage an e-mail list * Design a Web site * Build an online community * Market and sell online From the big picture to the nitty-gritty details, Internet novices and seasoned Web users alike will reap the rewards of this accessible yet insightful guide to business online. AUTHOR: Aliza Risdahl (Anchorage, AK) was voted one of Newsweek's "Top 50 People Who Matter Most on the Internet" and is a leader in Internet marketing and entrepreneurship. Aliza founded the first womanowned, full-service Internet company, Cybergrrl, Inc., is the author of four previous books, and is a regular contributor to Entrepreneur, Home Business, and Professional Woman., Readers of this book can learn how to create and manage an email list, design a website, build an online community, and market and sell online. From the big picture to the nitty gritty, this title presents an accessible guide to online business.
LC Classification NumberHF5548.32.R57 2007