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Winning At New Products: Creating Value Through Innovation by Cooper, Robert G.
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Standort: Easley, South Carolina, USA
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eBay-Artikelnr.:316401234039
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780465093328
Über dieses Produkt
Product Identifiers
Publisher
Basic Books
ISBN-10
0465093329
ISBN-13
9780465093328
eBay Product ID (ePID)
234962706
Product Key Features
Edition
5
Book Title
Winning at New Products, 5th Edition : Creating Value Through Innovation
Number of Pages
448 Pages
Language
English
Topic
Product, General, Research & Development, Marketing / Research
Publication Year
2017
Features
Revised
Illustrator
Yes
Genre
Design, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.3 in
Item Weight
16.7 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2017-949583
Dewey Edition
23
Reviews
"[ Winning at New Products ] has been a mainstay of product-development literature for fifteen years." -- Journal of Product Innovation Management, "This book is an invaluable guide...It's full of best practices, practical methods and real-world illustrations that demonstrate how to succeed at product and service innovation." -- Dick Arra, Chief Technology Officer, ITT Corporation, "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management, This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully. -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management|9780465093328|, "This book provides insights into the new approaches and offers very useful guidelines for creating a powerful innovation setting in your organization." -- Hannes Erler, Vice President of Innovation, Swarovski K.G., " Winning at New Products by Robert G. Cooper has a clear place on your book shelf and will be most helpful in your innovation battles to explain the many in-built limitations to others less informed yet involved in the decision process."-- InnovationManagement.se
Grade From
Eighth Grade
Grade To
College Graduate Student
Dewey Decimal
658.5/75
Edition Description
Revised edition
Synopsis
A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management, A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This classic book remains the essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." --Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management, For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.
LC Classification Number
HF5415.153.C65 2017
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bookoutlet1
99,6% positive Bewertungen•771.688 Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (254.440)
- 2***1 (399)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI did the buy 2, get 1 free sale and all the books were shipped together very securely. They were doubled bagged in bubble wrap envelops, and arrived very quickly. The books are in excellent condition; better than I expected coming from a second hand. The package also included a print out of my order that detailed the quality and any appearance issues noted by the seller. Overall, this was a very informative and transparent transaction.
- s***s (1601)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufCookbook is better than listed, looks Brand New. Terrific price(s). One of the best book sellers. I appreciate the extra care in packaging 3 books for shipping. Repeat happy customer. A +++++++++++++Nashville Eats: Hot Chicken, Buttermilk Biscuits, and 100 More Southern Recipes (Nr. 335927416161)
- i***r (125)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufStar Wars: Padawan arrived with two other books, and they were packaged well and arrived in Like New condition (even though at least one listing was Very Good). Great price and S&H time: I love sellers who are able to do 3 for 2 deals. It makes buying books cost-effective in this day and age. Awesome seller: would buy from again.Star Wars: Padawan by (Nr. 387942347858)