Avon: Aufbau des weltweit führenden Unternehmens für Frauen von Laura Klepacki...-

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Avon : Building the World's Premier Company for Women by Laura Klepacki...
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Ca.EUR 8,58
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Standort: Huntington, West Virginia, USA
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Artikelzustand
Neu: Neues, ungelesenes, ungebrauchtes Buch in makellosem Zustand ohne fehlende oder beschädigte ...
ISBN
9780471710264
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471710261
ISBN-13
9780471710264
eBay Product ID (ePID)
43892102

Product Key Features

Book Title
Avon : Building the World's Premier Company for Women
Number of Pages
264 Pages
Language
English
Publication Year
2005
Topic
Small Business, Sales & Selling / General
Illustrator
Yes
Genre
Business & Economics
Author
Laura Klepacki
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
21.1 Oz
Item Length
9.5 in
Item Width
6.5 in

Additional Product Features

Intended Audience
Trade
LCCN
2005-282353
Dewey Edition
22
Reviews
"...this book is vital for several reasons...avon is the epitome of the entrepreneurial innovator; learning how it was done is well worth the time spent." ( MBA Business , Summer 2005), '?this book is vital for several reasons'avon is the epitome of the entrepreneurial innovator; learning how it was done is well worth the time spent.' ( MBA Business , Summer 2005)
Dewey Decimal
338.764672
Table Of Content
Foreword ( Andrea Jung ). Introduction. CHAPTER 1 Give Them What They Want. CHAPTER 2 Stay Focused. CHAPTER 3 Hire the Best Man (or Woman) for the Job. CHAPTER 4 Empower Your Sales Force. CHAPTER 5 Incentivize the Troops. CHAPTER 6 Constantly Innovate. CHAPTER 7 Keep Up with the Times. CHAPTER 8 Speak in Every Language. CHAPTER 9 Embrace Technology. CHAPTER 10 Connect with Your Customers. CHAPTER 11 Get Creative. CHAPTER 12 Makeovers Can Be a Thing of Beauty. CHAPTER 13 Give Back. Epilogue. Timeline of Significant Events in Avon History. Acknowledgments. Notes. Index.
Synopsis
Building the Worlds Premier Company for Women "For 119 years, Avon has empowered countless women with every lipstick, powder, and face cream sold. Its wonderful to read about a brand that has made the world a prettier place in so many ways." Kerry Diamond , Harpers Bazaar Beauty Director and author of Kevyn Aucoin: A Beautiful Life "By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The companys success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment. The heart of any successful business is its people and, as this book clearly demonstrates, reawakening its heritage and strength has truly propelled Avon into the future." Mary Sammons , President and CEO, Rite Aid Corporation "This book does more than just chronicle Avons successful rediscovery and refocusing of its core competency. It tells the story of what makes the company tick. The book is an excellent primer on how to successfully make alternative forms of distribution work. Its also a lesson in circumnavigating the treacherous waters all companies eventually face when it seems their core concept has become passé." Allen Burke , Director of Merchandising, QVC, Inc. "What makes the Avon story so fascinating is that it has no denouement. The dramatic tale continues to evolve. The authors incisive revelations, in tracing the companys roller coaster ride, capture the extraordinary personalities and entrepreneurial strategies of one of Americas most spellbinding success stories." Annette Green , President Emeritus, The Fragrance Foundation, A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization--with almost five million representatives in more than 140 countries. AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds--especially to women. Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development. "By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment." -- Mary Sammons , President and CEO, Rite Aid Corporation "The book is an excellent primer on how to successfully make alternative forms of distribution work." -- Allen Burke , Director of Merchandising, QVC, Inc. "The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories." --Ann ette Green , President Emeritus, The Fragrance Foundation, A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the worlds largest direct sales organization with almost five million representatives in more than 140 countries., A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization'with almost five million representatives in more than 140 countries. AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds'especially to women. Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development. "By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment." ? Mary Sammons , President and CEO, Rite Aid Corporation "The book is an excellent primer on how to successfully make alternative forms of distribution work." ? Allen Burke , Director of Merchandising, QVC, Inc. "The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories." ?Ann ette Green , President Emeritus, The Fragrance Foundation
LC Classification Number
HD9970.5.C672

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  • von thisnameisalreadytaken
    08. Apr. 2022

    Almost Finished

    This is a smooth, informative,and interesting read. I definitely recommend it to anyone interested in Avon. Although it was published almost two decades ago, the information is still relevant and feels current.

    Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: thrift.books

  • von catherinzurmueh_0
    19. Jan. 2019

    Positive review

    The book in good condition I didn't know the book going to look this nice.

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