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Frank-Martin Belz Ken Peattie Sustainability Marketing (Taschenbuch)
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Standort: Rushden, Vereinigtes Königreich
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eBay-Artikelnr.:306459357070
Artikelmerkmale
- Artikelzustand
- Buchtitel
- Sustainability Marketing
- EAN
- 9781119966197
- Erscheinungsdatum
- 17.08.2012
- ISBN
- 9781119966197
- Höhe
- 234mm
- Länge
- 191mm
- Breite
- 17mm
- Herstellungsland und -region
- US
- Genre
- Science Nature & Math
- Gewicht
- 702g
- Subtitle
- A Global Perspective
- Thematik
- Business & Finance
- Produktart
- Lehrbuch
- Format
- Taschenbuch
- Erscheinungsjahr
- 2012
- Anzahl der Seiten
- 354 Seiten
- Autor
- Belz
- Verlag
- John Wiley & Sons
- Publikationsname
- Sustainability Marketing 2e
- Sprache
- Englisch
Über dieses Produkt
Produktinformation
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them.
Produktkennzeichnungen
ISBN-10
1119966191
ISBN-13
9781119966197
eBay Product ID (ePID)
162629586
Produkt Hauptmerkmale
Verlag
John Wiley & Sons
Erscheinungsjahr
2012
Anzahl der Seiten
354 Seiten
Publikationsname
Sustainability Marketing 2e
Sprache
Englisch
Produktart
Lehrbuch
Autor
Belz
Format
Taschenbuch
Zusätzliche Produkteigenschaften
Hörbuch
No
Inhaltsbeschreibung
Paperback
Item Height
1cm
Item Length
23cm
Item Weight
661g
Item Width
19cm
Artikelbeschreibung des Verkäufers
Rechtliche Informationen des Verkäufers
USt-IdNr.: GB 864 1548 11
CRN: 05540102
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- c***0 (63)- Bewertung vom Käufer.Letzter MonatBestätigter KaufBought quite a few items from this seller and they so far haven't let me down, always good communication, item always as described, well packaged and always arrives a day or two early. Well priced and condition as described from a very honest seller. Great little film this, I'm a big Eva Green fan so I've been wanting to see this film for a while now and its proven hard to get here in the UK. As always Rarewaves comes up with the goods and gets you those hard to get titles and rare editions.
- o***6 (25)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufNot the first time I've bought from Rarewaves who I've never had any issue with so most likely won't be the last. They often seem to have some great products that are sometimes difficult to obtain elsewhere. They are usually well priced, products as described and in this case brand new and still sealed. First class communication and timely delivery with very secure packaging mean you never have to worry about purchasing with this A+++ Seller.
- l***y (197)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufOne of my favourite retailers. I always receive excellent service, and this time was no different. They have great communication with buyers. Arrived in pristine condition and were extremely well packaged (very safe and secure). They've got a huge range and very competitive prices. Worthwhile.Not the first time I've bought from Rarewaves who I've never had any issue with so most likely won't be the last. They often seem to have some great products that are sometimes difficult to obtain elsewhereShaft (4K UHD Blu-ray) Alexandra Shipp Jessie T. Usher Matt Lauria Method Man (Nr. 306295916280)