Dewey Decimal658.4/06
SynopsisThe Heart of Change -- now with refreshed packaging -- is the engaging and practical follow-up to the worldwide bestseller Leading Change , unveiling a framework to help you implement the change Kotter talks about. The authors argue that change initiatives fail because teams rely on the wrong information -- too much data gathering and analysis instead of a creative approach that actually motivates useful action. In the book, Kotter and coauthor Dan Cohen illustrate how transformational change actually happens, using stories from more than 100 organizations to show what works. They introduce the see-feel-change dynamic to propel people into the action that's needed for true transformation., Moving beyond the process of change Why is change so hard? Because in order to make any transformation successful, you must change more than just the structure and operations of an organization--you need to change people's behavior . And that is never easy. The Heart of Change is your guide to helping people think and feel differently in order to meet your shared goals. According to bestselling author and renowned leadership expert John Kotter and coauthor Dan Cohen, this focus on connecting with people's emotions is what will spark the behavior change and actions that lead to success. Now freshly designed, The Heart of Change is the engaging and essential complement to Kotter's worldwide bestseller Leading Change . Building off of Kotter's revolutionary eight-step process, this book vividly illustrates how large-scale change can work. With real-life stories of people in organizations, the authors show how teams and individuals get motivated and activated to overcome obstacles to change--and produce spectacular results. Kotter and Cohen argue that change initiatives often fail because leaders rely too exclusively on data and analysis to get buy-in from their teams instead of creatively showing or doing something that appeals to their emotions and inspires them to spring into action. They call this the see-feel-change dynamic, and it is crucial for the success of any true organizational transformation. Refreshingly clear and eminently practical, The Heart of Change is required reading for anyone facing the challenges inherent in leading change.