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Product Identifiers
PublisherCengage Learning
ISBN-100357717945
ISBN-139780357717943
eBay Product ID (ePID)14057237852
Product Key Features
Number of Pages560 Pages
LanguageEnglish
Publication NameFoundations of Business
Publication Year2022
SubjectGeneral, Economics / General, Teaching Methods & Materials / General
FeaturesRevised
TypeTextbook
Subject AreaEducation, Business & Economics
AuthorJack R. Kapoor, William M. Pride, Robert J. Hughes
FormatTrade Paperback
Dimensions
Item Height10.8 in
Item Weight40 Oz
Item Length1 in
Item Width8.4 in
Additional Product Features
Edition Number7
Intended AudienceCollege Audience
Dewey Edition23
IllustratedYes
Dewey Decimal658
Edition DescriptionRevised edition
Table Of ContentPart I: THE ENVIRONMENT OF BUSINESS.1. Exploring the World of Business and Economics.2. Ethics and Social Responsibility in Business.3. Global Business.Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.4. Choosing a Form of Business Ownership.5. Small Business, Entrepreneurship, and Franchises.Part III: MANAGEMENT AND ORGANIZATION.6. Understanding the Management Process.7. Creating a Flexible Organization.8. Producing Quality Goods and Services.Part IV: HUMAN RESOURCES.9. Attracting and Retaining the Best Employees.10. Motivating and Satisfying Employees.Part V: MARKETING.11. Building Customer Relationships Through Effective Marketing.12. Creating and Pricing Products That Satisfy Customers.13. Distributing and Promoting Products.Part VI: INFORMATION, ACCOUNTING, AND FINANCE.14. Exploring Social Media and e-Business.15. Using Management and Accounting Information.16. Mastering Financial Management.Online Chapters17. Understanding Personal Finances and Investments. 18. Enhancing Union-Management Relations.Online AppendicesAppendix A Careers in Business.Appendix B Risk Management and Insurance.Appendix C Business Law, Regulation, and Taxation.
SynopsisAuthors Pride/Hughes/Kapoor believe that success is measured not only by the grade you receive in this course, but also by how the information in this book helps you build a foundation for a better life. That's what FOUNDATIONS OF BUSINESS, 7E is all about. Updates highlight the specific challenges facing businesses and individuals, particularly following the global pandemic. The latest content, real examples and powerful new cases show you how to become a better employee, more informed consumer and successful business owner. You examine issues within the economy, business ownership, management, human resources, marketing, social media, e-commerce, management information systems, accounting and finance. You also learn how cultural diversity, ethics and social responsibility, small business and entrepreneurship and environmental concerns impact both the nation's economy and you, as an individual consumer. MindTap and Infuse digital resources are also available.
LC Classification NumberHD31
