Killer Facebook-Anzeigen: Master Cutting-E- 9781118022511, Marty Weintraub, Taschenbuch
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Killer Facebook-Anzeigen: Master Cutting-E- 9781118022511, Marty Weintraub, Taschenbuch-
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- ISBN
- 9781118022511
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118022513
ISBN-13
9781118022511
eBay Product ID (ePID)
102894810
Product Key Features
Edition
2
Book Title
Killer Facebook ADS : Master Cutting-Edge Facebook Advertising Techniques
Number of Pages
288 Pages
Language
English
Topic
Web / Social Media, E-Commerce / Internet Marketing
Publication Year
2011
Illustrator
Yes
Genre
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
16 Oz
Item Length
9 in
Item Width
7.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2011-022697
Dewey Edition
23
Reviews
'Weintraub hits a home run with this book, and if you advertise anywhere online, you will definitely benefit from reading it'. Management-Issues.com, 23/11/11., "Weintraub hits a home run with this book, and if you advertise anywhere online, you will definitely benefit from reading it." (Management-Issues.com, 23/11/11)
Dewey Decimal
659.14/4
Table Of Content
Introduction xix Chapter 1 Marketing and the Facebook Revolution 1 Facebook's Reach 2 Understanding the Social Graph 7 What Marketers Can and Can't Do With Facebook Ads 10 The Ethical Marketer's Rules of Engagement 14 Chapter 2 Key Performance Indicators (KPIs) 19 Setting Expectations 20 Defining KPIs 21 Facebook Ads and Attribution 33 Chapter 3 The Facebook Ad Creation UI 35 Web UI and Power Editor 36 Module 1: Design Your Ad 36 Module 2: Facebook's Powerful Targeting 37 Module 3: Campaigns, Pricing, and Scheduling 63 Chapter 4 Facebook Ads Production Workflow 65 Power Editor 66 Understanding Account Structure 66 First Step: Wireframe Demographic Research 69 Second Step: Create Your First Ads 69 Structural Best Practices 72 Chapter 5 Guerilla User Targeting Checklist 77 Literal, Competitive, and Inferred Targeting 78 Occupations and Employment 86 Real-Life Groups and Affiliations 90 Online, Off Facebook . 99 Product Categories . 102 Classic Mainstream Interests 104 Chapter 6 Mastering Compound Targeting 111 Age, Interest, and Gender Mashups 112 Workplace and Precise Interest Amalgamations . 115 Education and Interest Amalgamations 119 Sexuality, Relationship Status, and Interests . 121 Country + Language + Interest Combinations 123 Chapter 7 Creating Killer Facebook Ads 127 The Five Levels of Brand Clarity 128 Headlines 130 Ad Images 140 Putting It All Together with Body Copy 147 Chapter 8 Deploying Your Facebook Ads Campaign 155 Facebook Ads Finances 156 Landing Page Considerations 163 Final Prelaunch Checklist 172 Chapter 9 Field Guide to Optimization and Reporting 173 Introducing Ads Manager 174 Navigating Facebook Ads Manager 174 Optimization 184 Facebook Reports 194 Wrapping Up and Looking Forward 201 Appendix A Facebook Ads Preflight Pocket Checklist 205 Appendix B The Great Big Search & Social Media Marketing Twitter Follow List 209 Appendix C Facebook Targeting Segments 219 Fortune 500 Companies 220 Job Titles 222 Weapons 225 Tech and Gaming 226 Interests Bucket Family Roles 228 Health 229 Outdoor Activities 231 Winter Sports and Activities 234 Sports 236 Green Living 238 Wine 239 Home/Garden 239 Discount 240 Tough Times 240 Music 241 Hobbies 242 Business 242 Chatting/RPG 243 Media with Cult Followings 244 Index 249
Synopsis
Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge., Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it's a must-have on the online marketer's bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element--headline, body text, images, logos, etc.--for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns., Proven techniques you won't find anywhere else Facebook offers a fertile and unprecedented opportunity for advertisers, marketers, PR pros, and businesses. Now you can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper-targeting demographic segments to streamlining execution, he shows you in depth how to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver. Presenting cutting-edge techniques at a level of detail you won't find anywhere else, Marty includes great advertising examples and lays out proven tactics to help you improve ROI, avoid mistakes, and achieve success. Find actionable tips on how to: Master the Facebook Ads web UI and Power Editor Target and segment Facebook users with laser-sharp demographic precision Write great copy and design ads that pop for B2C and B2B campaigns Set the right KPIs, decipher the metrics, and check your success Use Facebook's Ad Manager to successfully optimize and report Get hundreds of millions of impressions globally Improve your ROI and showcase your brand Help Measure and improve your ROI Support PR, marketing, and branding efforts Understand crucial optimization factors Effectively target based on personal and professional factors Simply put, no one out there understands Facebook Ads better than Marty, and his ability to distill them down into actionable steps anyone can maneuver is nothing short of genius. Joanna Lord , Director of Customer Acquisition, SEOmoz There's no fluff or platitudes here. This book offers well-researched insights and step-by-step guidelines for setting and meeting goals, creating ads, branding, targeting, community building, conversion tracking, and a lot more. Carri Bugbee , President, Big Deal PR, and Adjunct Professorat Portland State University Discover powerful targeting techniques See how to budget campaigns and bid your ads to maximize every dollar spent, Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it's a must-have on the online marketer's bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element--headline, body text, images, logos, etc.--for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns., Expert Facebook advertising techniques you won't find anywhere else Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it's a must-have on the online marketer's bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element--headline, body text, images, logos, etc.--for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.
LC Classification Number
HF6146.I58
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- 7***j (847)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.
- k***o (17)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI ordered three items from this seller, and one was damaged in transit (the seller is not at fault for this). However the seller very quickly righted everything, communicating with me the entire time. The other two items were in perfect condition, arrived on time, and were exactly as described. They were very quick to fix what was wrong, and were very polite about the entire thing. I will be buying from them again in the future.The Liar - hardcover, Nora Roberts, 0399170863 (Nr. 284903186562)
- r***r (7526)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe seller Orion Tech LLC is one of my occasional shopping sites. This purchase I had a problem, the only one so far. The books were packed well, shipped quickly and just as described. But this was not the book I ordered. I sent two photos of the book received and the ISBN code and I received a prompt refund. I bought two books the third book was free! I am still delighted being an Orion Tech Books customer and will be shopping at Orion Tech Books in the future. Thank you.