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The Long Tail von Anderson, Chris Taschenbuch/Softback Buch The Fast Free-
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eBay-Artikelnr.:305512109145
Artikelmerkmale
- Artikelzustand
- ISBN
- 1401308600
- EAN
- 9781401308605
- Date of Publication
- 2006-07-11
- Publication Name
- N/A
- Type
- Paperback / softback
- Release Title
- The Long Tail
- Artist
- Anderson, Chris
- Brand
- N/A
- Colour
- N/A
Über dieses Produkt
Product Identifiers
Publisher
Hyperion Press
ISBN-10
1401308600
ISBN-13
9781401308605
eBay Product ID (ePID)
65618431
Product Key Features
Book Title
Long Tail : Why the Future of Business Is Selling Less of more
Number of Pages
256 Pages
Language
English
Publication Year
2006
Topic
Marketing / General, Economic History, E-Commerce / Internet Marketing, General
Illustrator
Yes
Genre
Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
11.2 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
LCCN
2006-043378
TitleLeading
The
Dewey Edition
22
Grade From
Eighth Grade
Grade To
College Graduate Student
Dewey Decimal
658.8/02
Synopsis
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
LC Classification Number
HF5415.127.A54 2006
Artikelbeschreibung des Verkäufers
Rechtliche Informationen des Verkäufers
USt-IdNr.: GB 922696893
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World of Books USA
86,4% positive Bewertungen•5,2 Mio. Artikel verkauft
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- n***d (49)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent seller. Package was delayed ( by bad weather) and then misplaced at PO( placed in wrong box #) but I contacted the seller and they responded quickly and I got my item today. This seller went the extra mile and I would highly recommend them and will shop here again. I also want to say the price for this complete hard to find item was way below most of the other listings. Condition was good as stated, and although I've only watched the first disc it's quality is good. Thank you!!Tenko : Complete BBC Series Box Set [DVD] - DVD EQVG The Cheap Fast Free Post (Nr. 306002146201)
- r***d (273)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem in great condition 😁 SELLER communicated any time I had a question 😍 Good value 😊 packaged securely 🙂 Shipping said 7-14 days which is correct , would purchase again from rhis seller ... Thank You
- 6***t (479)- Bewertung vom Käufer.Letzter MonatBestätigter KaufPurchasing form this company can at times be frustrating due to items never arriving, very low shipping time and the inability to track the items. But I gave them another chance and purchased many maps and books over the past few months and have received all of them. Last year, it was hit and miss. All items were in the condition as described. Packaging is minimal. The only downside is extremely slow shipping. I rate them a C+. Nothing to gloat about but eventually you will get what you wanted.
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World of Books USA
86,4% positive Bewertungen•5,2 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1.557.156)
- n***d (49)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent seller. Package was delayed ( by bad weather) and then misplaced at PO( placed in wrong box #) but I contacted the seller and they responded quickly and I got my item today. This seller went the extra mile and I would highly recommend them and will shop here again. I also want to say the price for this complete hard to find item was way below most of the other listings. Condition was good as stated, and although I've only watched the first disc it's quality is good. Thank you!!Tenko : Complete BBC Series Box Set [DVD] - DVD EQVG The Cheap Fast Free Post (Nr. 306002146201)
- r***d (273)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem in great condition 😁 SELLER communicated any time I had a question 😍 Good value 😊 packaged securely 🙂 Shipping said 7-14 days which is correct , would purchase again from rhis seller ... Thank You
- 6***t (479)- Bewertung vom Käufer.Letzter MonatBestätigter KaufPurchasing form this company can at times be frustrating due to items never arriving, very low shipping time and the inability to track the items. But I gave them another chance and purchased many maps and books over the past few months and have received all of them. Last year, it was hit and miss. All items were in the condition as described. Packaging is minimal. The only downside is extremely slow shipping. I rate them a C+. Nothing to gloat about but eventually you will get what you wanted.