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Standort: Glendale Heights, Illinois, USA
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eBay-Artikelnr.:305344188635
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781591847786
Über dieses Produkt
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591847788
ISBN-13
9781591847786
eBay Product ID (ePID)
202758375
Product Key Features
Book Title
Hooked : How to Build Habit-Forming Products
Number of Pages
256 Pages
Language
English
Publication Year
2014
Topic
Marketing / General, Consumer Behavior, General, Applied Psychology, Strategic Planning
Genre
Psychology, Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
13 Oz
Item Length
8.5 in
Item Width
5.8 in
Additional Product Features
Intended Audience
Trade
LCCN
2014-022222
Reviews
Voted one of the best business books of the year by Goodreads readers. "With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn't live without." - Publisher's Weekly "A must read for everyone who cares about driving customer engagement." -Eric Ries, author of The Lean Startup "The book everyone in Silicon Valley is talking about." -Boris Veldhuijzen van Zanten, founder of The Next Web " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." -Matt Mullenweg, Founder of Wordpress "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." -Rory Sutherland, Vice-Chairman, Ogilvy & Mather "You'll read this. Then you'll hope your competition isn't reading this. It's that good." -Stephen P. Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology." -Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." -Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." -Dr. Stephen Wendel, author Designing for Behavior Change, Voted one of the best business books of the year by Goodreads readers. "With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn't live without." -- Publisher's Weekly "A must read for everyone who cares about driving customer engagement." -- Eric Ries, author of The Lean Startup "The book everyone in Silicon Valley is talking about." -- Boris Veldhuijzen van Zanten, founder of The Next Web " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." -- Matt Mullenweg, Founder of Wordpress "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." -- Rory Sutherland, Vice-Chairman, Ogilvy & Mather "You'll read this. Then you'll hope your competition isn't reading this. It's that good." -- Stephen P. Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology." -- Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." -- Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." -- Dr. Stephen Wendel, author Designing for Behavior Change, Voted one of the best business books of the year by Goodreads readers. "With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn't live without." -- Publisher's Weekly "A must read for everyone who cares about driving customer engagement." --Eric Ries, author of The Lean Startup "The book everyone in Silicon Valley is talking about." --Boris Veldhuijzen van Zanten, founder of The Next Web " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." --Matt Mullenweg, Founder of Wordpress "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." --Rory Sutherland, Vice-Chairman, Ogilvy & Mather "You'll read this. Then you'll hope your competition isn't reading this. It's that good." --Stephen P. Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology." --Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." --Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." --Dr. Stephen Wendel, author Designing for Behavior Change, "A must read for everyone who cares about driving customer engagement." -Eric Ries, author of The Lean Startup "The book everyone in Silicon Valley is talking about." -Boris Veldhuijzen van Zanten, founder of The Next Web " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." -Matt Mullenweg, Founder of Wordpress "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." -Rory Sutherland, Vice-Chairman, Ogilvy & Mather "You'll read this. Then you'll hope your competition isn't reading this. It's that good." -Stephen P. Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology." -Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." -Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." -Dr. Stephen Wendel, author Designing for Behavior Change, "A must read for everyone who cares about driving customer engagement." -Eric Ries, author of The Lean Startup "The book everyone in Silicon Valley is talking about." -Boris Veldhuijzen van Zanten, founder of The Next Web " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." -Matt Mullenweg, Founder of Wordpress "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." -Rory Sutherland, Vice-Chairman, Ogilvy & Mather "You'll read this. Then you'll hope your competition isn't reading this. It's that good." -Stephen P. Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology." -Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." -Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." -Dr. Stephen Wendel, author Designing for Behavior Change, "The book everyone in Silicon Valley is talking about." -Boris Veldhuijzen van Zanten, founder of The Next Web " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." -Matt Mullenweg, Founder of Wordpress "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." -Rory Sutherland, Vice-Chairman, Ogilvy & Mather "You'll read this. Then you'll hope your competition isn't reading this. It's that good." -Stephen P. Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology." -Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." -Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." -Dr. Stephen Wendel, author Designing for Behavior Change, "With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn't live without." - Publisher's Weekly "A must read for everyone who cares about driving customer engagement." -Eric Ries, author of The Lean Startup "The book everyone in Silicon Valley is talking about." -Boris Veldhuijzen van Zanten, founder of The Next Web " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." -Matt Mullenweg, Founder of Wordpress "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." -Rory Sutherland, Vice-Chairman, Ogilvy & Mather "You'll read this. Then you'll hope your competition isn't reading this. It's that good." -Stephen P. Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology." -Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." -Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." -Dr. Stephen Wendel, author Designing for Behavior Change
Dewey Edition
23
Grade From
Twelfth Grade
Dewey Decimal
658.5/75
Synopsis
Updated with a new case study, this revised edition is a how-to guide for building habit-forming products. How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked , Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Based on years of research, consulting, and practical experience, Eyal wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Eyal provides readers with: - Practical insights to create user habits that stick. - Actionable steps for building products people love. - Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Hooked is for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior., Revised and Updated, Featuring a New Case Study How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: - Practical insights to create user habits that stick. - Actionable steps for building products people love. - Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products., Updated with a new case study, this revised edition is a how-to guide for building habit-forming products. How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked , Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Based on years of research, consulting, and practical experience, Eyal wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Eyal provides readers with: * Practical insights to create user habits that stick. * Actionable steps for building products people love. * Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Hooked is for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
LC Classification Number
HF5415.153.E93 2014
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- j***s (1109)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufJust as described, great condition, great packaging, good price, thanks so much, oh & I think you gave me the wrong tracking number, as this just came today July 28th, the one I got came last week in another part of NY, thanks though, A+++ Seller :)
- o***o (245)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufCouldn’t believe the price I was able to get this masterpiece for. Seller was fantastic; not only was the shipping unbeatable, the packing and communication was top notch!!! Seller gets 5 ⭐️’s across the board💯
- d***i (220)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufPacked safely and securely - Shipping was slow (10 days from an hour and a half away!) but it was Free! I thought Price was especially reasonable! Book came in Exactly as Described and I can't wait to start reading it! I Recommend this Seller!Commodore: The Amiga Years by Bagnall, Brian [Hardcover] (Nr. 305372157502)
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- 03. Mär. 2017
You will like this book
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Verkäuferbewertungen (12.127)
- j***s (1109)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufJust as described, great condition, great packaging, good price, thanks so much, oh & I think you gave me the wrong tracking number, as this just came today July 28th, the one I got came last week in another part of NY, thanks though, A+++ Seller :)
- o***o (245)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufCouldn’t believe the price I was able to get this masterpiece for. Seller was fantastic; not only was the shipping unbeatable, the packing and communication was top notch!!! Seller gets 5 ⭐️’s across the board💯
- d***i (220)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufPacked safely and securely - Shipping was slow (10 days from an hour and a half away!) but it was Free! I thought Price was especially reasonable! Book came in Exactly as Described and I can't wait to start reading it! I Recommend this Seller!Commodore: The Amiga Years by Bagnall, Brian [Hardcover] (Nr. 305372157502)