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Video Marketing for Libraries: Practical Guide for Librarians DALAL 33 Digital
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eBay-Artikelnr.:305254678723
Artikelmerkmale
- Artikelzustand
- Pages
- 194
- Publication Date
- 2017-08-01
- Book Title
- Video Marketing for Libraries: A Practical Guide for Librarians
- ISBN
- 9781442269491
Über dieses Produkt
Product Identifiers
Publisher
Bloomsbury Publishing USA
ISBN-10
1442269499
ISBN-13
9781442269491
eBay Product ID (ePID)
235122191
Product Key Features
Number of Pages
194 Pages
Language
English
Publication Name
Video Marketing for Libraries : a Practical Guide for Librarians
Subject
Library & Information Science / Digital & Online Resources, Library & Information Science / General
Publication Year
2017
Type
Textbook
Subject Area
Language Arts & Disciplines
Series
Practical Guides for Librarians Ser.
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
19.9 Oz
Item Length
11 in
Item Width
8.4 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2017-005760
Reviews
This is an excellent practical guide to the creation of videos, with step by step instructions. What I find really gratifying though is the authors understand the marketing process - they get the need to market the videos themselves, and to measure the impact of what they've created. Video Marketing for Libraries is a detailed and comprehensive guide to an increasingly essential aspect of library marketing., Dalal, Robin O'Hanlon, and Sharon L. Yacobucci, with year of hands-on experience at Rider University, the Icahn School of Medicine at Mount Sinai, and New York University, respectively, have produced a practical guide on how to successfully integrate video marketing into libraries. The book is well organized, featuring a bulleted list of topics at the start of each chapter and wrapping each up with key points, references, and suggested readings. Not only will readers find step-by-step instructions for making a video but will also understand how to use it as a tool for driving awareness, promoting services and resources, and creating relationships with the community. Libraries of all sizes will want to add this gem to their professional collections., There are more than enough tips in this book to prove that librarians can create videos for marketing.... I wholeheartedly recommend that librarians involved in marketing communications have this book on their desks., "Dalal, Robin O'Hanlon, and Sharon L. Yacobucci, with year of hands-on experience at Rider University, the Icahn School of Medicine at Mount Sinai, and New York University, respectively, have produced a practical guide on how to successfully integrate video marketing into libraries. The book is well organized, featuring a bulleted list of topics at the start of each chapter and wrapping each up with key points, references, and suggested readings. Not only will readers find step-by-step instructions for making a video but will also understand how to use it as a tool for driving awareness, promoting services and resources, and creating relationships with the community. Libraries of all sizes will want to add this gem to their professional collections." -- Booklist "There are more than enough tips in this book to prove that librarians can create videos for marketing.... I wholeheartedly recommend that librarians involved in marketing communications have this book on their desks." -- Marketing Library Services "This is an excellent practical guide to the creation of videos, with step by step instructions. What I find really gratifying though is the authors understand the marketing process - they get the need to market the videos themselves, and to measure the impact of what they've created. Video Marketing for Libraries is a detailed and comprehensive guide to an increasingly essential aspect of library marketing." --Ned Potter, Academic Liaison Librarian, York University
Dewey Edition
23
Series Volume Number
33
Illustrated
Yes
Dewey Decimal
021.7
Table Of Content
Chapter 1. Getting Started: Video Marketing and Your Library Chapter 2. Understanding Best Practices Chapter 3. Translating Your Message Into a Marketing Video Chapter 4. Planning is Everything: Understanding Pre-production Chapter 5. Action! Nailing Production Chapter 6. That's a Wrap: Mastering Post-production Chapter 7. Animated Video as an Alternative to Traditional Video Production Chapter 8. Video by the Book: Considerations for Users with Disabilities Chapter 9. Promote or Perish: Increasing the Visibility of Your Videos Chapter 10. Was It Worth It? Measuring Impact
Synopsis
Today's libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library. Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences. You can increase awareness of your library's resources & services by producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. This book will guide you through: *gaining internal support *crafting a clear message *building the library's audience *writing storyboards and scripts *casting and rehearsing actors *filming and recording voiceover, editing, publishing, promoting, *using online tools & animation software *and assessing the efforts, Today's libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library. Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences. You can increase awareness of your library's resources & services by producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. This book will guide you through: gaining internal supportcrafting a clear messagebuilding the library's audiencewriting storyboards and scriptscasting and rehearsing actorsfilming and recording voiceover, editing, publishing, promoting,using online tools & animation softwareand assessing the efforts, Today's libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library. Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences. You can increase awareness of your library's resources & services by producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. This book will guide you through: -gaining internal support -crafting a clear message -building the library's audience -writing storyboards and scripts -casting and rehearsing actors -filming and recording voiceover, editing, publishing, promoting, -using online tools & animation software -and assessing the efforts, Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. Topics include crafting your message, writing the script, casting, filming, editing, publishing, using online tools & animation software, and assessment.
LC Classification Number
Z716.3
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Cape May Mercantile
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Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe. Mehr erfahrenMehr erfahren
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- 5***8 (46)- Bewertung vom Käufer.Letzter MonatBestätigter KaufSeller accepted my best offer and shipped immediately. Item arrived exactly as described/pictured despite only being shipped in a media plastic bag mailer. I would have appreciated the book being sandwiched between cardboard or bubble wrap, but all's well that ends well.Antwort von capemaymercantile- Verkäufer capemaymercantile hat auf Bewertung reagiert.- Verkäufer capemaymercantile hat auf Bewertung reagiert.Thank you for your thoughtful feedback and I am glad that the book arrived to you on time! 9 times out of 10 I do use bubble wrap or cardboard to protect a book if I ship it in a polymailer but I was moving fast on the day I shipped this to you and neglected this step. Going forward I will try to always do it -- it's an important step! Thanks again for your purchase.
- _***u (19)- Bewertung vom Käufer.Letzter MonatBestätigter KaufPackage arrive quickly. The book was packed securely in a shipping folder. The book was better than described. The price was a bargain for this gem of a text book.
- 1***m (306)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem was as described and packaged well! Shipping was excellent t considering the weight of the item (snow boots). Overall, great value for an item that should get some use this coming winter! Thanks!Columbia Big Boys Size 4 Snowboots Kids Youth Black, Warm Felt Liner Winter EUC (Nr. 306344239984)
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Cape May Mercantile
100% positive Bewertungen•1.999 Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe. Mehr erfahrenMehr erfahren
Verkäuferbewertungen (803)
- 5***8 (46)- Bewertung vom Käufer.Letzter MonatBestätigter KaufSeller accepted my best offer and shipped immediately. Item arrived exactly as described/pictured despite only being shipped in a media plastic bag mailer. I would have appreciated the book being sandwiched between cardboard or bubble wrap, but all's well that ends well.Antwort von capemaymercantile- Verkäufer capemaymercantile hat auf Bewertung reagiert.- Verkäufer capemaymercantile hat auf Bewertung reagiert.Thank you for your thoughtful feedback and I am glad that the book arrived to you on time! 9 times out of 10 I do use bubble wrap or cardboard to protect a book if I ship it in a polymailer but I was moving fast on the day I shipped this to you and neglected this step. Going forward I will try to always do it -- it's an important step! Thanks again for your purchase.
- _***u (19)- Bewertung vom Käufer.Letzter MonatBestätigter KaufPackage arrive quickly. The book was packed securely in a shipping folder. The book was better than described. The price was a bargain for this gem of a text book.
- 1***m (306)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem was as described and packaged well! Shipping was excellent t considering the weight of the item (snow boots). Overall, great value for an item that should get some use this coming winter! Thanks!Columbia Big Boys Size 4 Snowboots Kids Youth Black, Warm Felt Liner Winter EUC (Nr. 306344239984)