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The Marketing Blueprint (Business Blueprints) by Ennew, Christine Paperback The
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eBay-Artikelnr.:303323543455
Artikelmerkmale
- Artikelzustand
- ISBN
- 0631187154
- EAN
- 9780631187158
- Date of Publication
- 1993-03-30
- Release Title
- The Marketing Blueprint (Business Blueprints)
- Artist
- Ennew, Christine
- Brand
- N/A
- Colour
- N/A
- Book Title
- The Marketing Blueprint (Business Blueprints)
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0631187154
ISBN-13
9780631187158
eBay Product ID (ePID)
744883
Product Key Features
Number of Pages
264 Pages
Language
English
Publication Name
Marketing Blueprint : Business Blueprints
Subject
Marketing / General, Sales & Selling / General
Publication Year
1993
Type
Textbook
Subject Area
Business & Economics
Series
Business Blueprints Ser.
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
17 Oz
Item Length
9.6 in
Item Width
6.8 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
92-032455
Dewey Edition
20
TitleLeading
The
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
1. Marketing: An Overview. 2. Marketing Strategy and Planning. 3. Information for Marketing Decisions. 4. Understanding the Marketing Environment. 5. Understanding Buyer Behaviour. 6. Market Segmentation. 7. Market Targeting. 8. Market Positioning. 9. Managing the Marketing Mix. 10. Product Decisions. 11. Pricing Decisions. 12. Promotion Decisions. 13. Place Decisions. 14. Implementing Marketing Strategy. Suggestions for Further Reading. References. Index.
Synopsis
This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles., This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles. Topics covered include: The formulation of marketing strategies Market segmentation Targeting, positioning and buyer behavior The marketing mix Production management Promotion and distribution The implementation and control of marketing plans Including brief case studies and examples drawn from European organizations, The Marketing Blueprint is particularly appropriate for MBA and post-experience courses on which students are not marketing specialists but need a comprehensive introduction to the subject. It is also a valuable revision aid for marketing examination students.
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USt-IdNr.: GB 922696893
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World of Books USA
91,2% positive Bewertungen•5,3 Mio. Artikel verkauft
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- n***n (1264)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAWESOME SELLER, EXCELLENT SERVICE! I really appreciate that my order was shipped out & arrived very quickly, it was packed with great care & the book is in very good condition exactly as pictured & described & for such a great price too! Seller had very quick response to a question I had about the tracking for my order & assured me that my order was on its way & would be delivered as promised & it was! I am super-happy with my purchase from this fantastic seller & very highly recommend! Thanks!
- 4***7 (223)- Bewertung vom Käufer.Letzte 6 MonateBestätigter Kauf1st edition, 2nd impression edition of "The Drunken Forest," by Gerald Durrell is as pictured & described. Arrived quickly & safely! Got a great deal on it! Great communication! The book, with a protective mylar cover, was wrapped in bubble wrap, then wrapped in sturdy cardboard, then placed in a rugged bubble mailer! Fort Knox in a mailer! So hard to get an early edition of this classic! So happy to add to my growing collection of nature & science books! Thank you! !!Seller Highly Recommended!!
- a***e (200)- Bewertung vom Käufer.Letzter MonatBestätigter KaufSent message to seller when tracking number for UPS was showing tracking # invalid. Seller responded but didn’t answer my questions specifically. Only that item was sent which wasn’t helpful at the time but I waited. Package arrived in mail - delivered by USPS not UPS. No worries. Besides that… A+ seller. Good price. Good quality.
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World of Books USA
91,2% positive Bewertungen•5,3 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1.578.936)
- n***n (1264)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAWESOME SELLER, EXCELLENT SERVICE! I really appreciate that my order was shipped out & arrived very quickly, it was packed with great care & the book is in very good condition exactly as pictured & described & for such a great price too! Seller had very quick response to a question I had about the tracking for my order & assured me that my order was on its way & would be delivered as promised & it was! I am super-happy with my purchase from this fantastic seller & very highly recommend! Thanks!
- 4***7 (223)- Bewertung vom Käufer.Letzte 6 MonateBestätigter Kauf1st edition, 2nd impression edition of "The Drunken Forest," by Gerald Durrell is as pictured & described. Arrived quickly & safely! Got a great deal on it! Great communication! The book, with a protective mylar cover, was wrapped in bubble wrap, then wrapped in sturdy cardboard, then placed in a rugged bubble mailer! Fort Knox in a mailer! So hard to get an early edition of this classic! So happy to add to my growing collection of nature & science books! Thank you! !!Seller Highly Recommended!!
- a***e (200)- Bewertung vom Käufer.Letzter MonatBestätigter KaufSent message to seller when tracking number for UPS was showing tracking # invalid. Seller responded but didn’t answer my questions specifically. Only that item was sent which wasn’t helpful at the time but I waited. Package arrived in mail - delivered by USPS not UPS. No worries. Besides that… A+ seller. Good price. Good quality.