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Understanding Brands (Creating Success) by Cheverton, Peter Paperback Book The
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eBay-Artikelnr.:302516951471
Artikelmerkmale
- Artikelzustand
- ISBN
- 074944665X
- EAN
- 9780749446659
- Date of Publication
- 20060403
- Publication Name
- N/A
- Type
- Paperback / softback
- Release Title
- Understanding Brands (Creating Success, 113)
- Artist
- Cheverton, Peter
- Brand
- N/A
- Colour
- N/A
Über dieses Produkt
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
074944665X
ISBN-13
9780749446659
eBay Product ID (ePID)
6038436905
Product Key Features
Book Title
Understanding Brands
Number of Pages
160 Pages
Language
English
Topic
Marketing / General, Advertising & Promotion
Publication Year
2006
Illustrator
Yes
Genre
Business & Economics
Book Series
Creating Success Ser.
Format
Perfect
Dimensions
Item Height
0.6 in
Item Weight
23.5 Oz
Item Length
8.5 in
Item Width
5.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2006-008964
Dewey Edition
22
Reviews
"Understanding Brands is an excellent basic primer which is especially recommended for small business owners and novice marketers." -- Library Bookwatch "Library Bookwatch"
Dewey Decimal
658.827
Synopsis
This direct, practical guide takes the reader through the entire process of building and defining an existing or new brand to ensure that your brand works harder and makes its proper mark., Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business., Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. For those who know that brand management is crucial but don't know how to go about it, the author illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business., Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed.Understanding Brands is for those who know that brand management is crucial but who don't know how to go about it. It will help them to understand what a brand is, what it can do for them, and how it supports the strategic goals of the business. It also helps managers to direct and co-ordinate the wide and daunting variety of tasks and experts involved in making brand strategy happen.Featuring many fascinating real-life examples (both good and bad), Understanding Brands also includes a brand health checklist. Managers of all levels will benefit from its pragmatic advice on positioning, targeting and implementing a brand.
LC Classification Number
HF5415.15
Artikelbeschreibung des Verkäufers
Rechtliche Informationen des Verkäufers
USt-IdNr.: GB 922696893
Info zu diesem Verkäufer
World of Books USA
87,9% positive Bewertungen•5,2 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1.561.789)
- 6***6 (72)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThis delivery was earliest date! Condition, value, quality - all as described. (My mistake was not requiring the publishing date to be 1958. This was 1977.) This IS a Viking Portable Library copy of Dante's Divine Comedy in English, translated by Laurence Binyon, but it is with a cover DIFFERENT from what was shown. The tracking number was listed as from "UPS", but should have been listed as from "USPS." Contact with this seller alleviated tracking issues. I recommend this seller! Thank you!
- p***a (186)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI purchased two books from the same seller; both were accurately advertised in product write ups. Seller responded promptly and securely packaged both books for swift arrival. I am very happy with my purchase and highly recommend this seller.
- r***d (280)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem in great condition 😁 SELLER communicated any time I had a question 😍 Good value 😊 packaged securely 🙂 Shipping said 7-14 days which is correct , would purchase again from rhis seller ... Thank You
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World of Books USA
87,9% positive Bewertungen•5,2 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1.561.789)
- 6***6 (72)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThis delivery was earliest date! Condition, value, quality - all as described. (My mistake was not requiring the publishing date to be 1958. This was 1977.) This IS a Viking Portable Library copy of Dante's Divine Comedy in English, translated by Laurence Binyon, but it is with a cover DIFFERENT from what was shown. The tracking number was listed as from "UPS", but should have been listed as from "USPS." Contact with this seller alleviated tracking issues. I recommend this seller! Thank you!
- p***a (186)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI purchased two books from the same seller; both were accurately advertised in product write ups. Seller responded promptly and securely packaged both books for swift arrival. I am very happy with my purchase and highly recommend this seller.
- r***d (280)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem in great condition 😁 SELLER communicated any time I had a question 😍 Good value 😊 packaged securely 🙂 Shipping said 7-14 days which is correct , would purchase again from rhis seller ... Thank You