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Experiential Marketing von Schmitt, Bernd H. Hardcover Buch Der schnelle kostenlose Versand-
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eBay-Artikelnr.:302507665955
Artikelmerkmale
- Artikelzustand
- ISBN
- 0684854236
- EAN
- 9780684854236
- Date of Publication
- 2000-05-15
- Release Title
- Experiential Marketing
- Artist
- Schmitt, Bernd H.
- Brand
- N/A
- Colour
- N/A
- Book Title
- Experiential Marketing
Über dieses Produkt
Product Information
Engaging, enlightening, provocative,andsensationalare the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides:SENSEcases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent;FEELcases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States;THINKcases on Apple Computer's revival, Genesis ElderCare, and Siemens;ACTcases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living;RELATEcases on Harley-Davidson, Tommy Hilfiger, and Wonderbra.Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations.This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.
Product Identifiers
Publisher
Free Press
ISBN-10
0684854236
ISBN-13
9780684854236
eBay Product ID (ePID)
392191
Product Key Features
Number of Pages
304 Pages
Publication Name
Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act and Relate to Your Company and Brand
Language
English
Subject
Marketing / General, Consumer Guides
Publication Year
1999
Type
Not Available
Subject Area
Business & Economics, Référence
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
18.8 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
LCCN
99-018003
Reviews
Rod SwansonSenior Director, Film & Video Production, Electronic ArtsCharts the way in a future where customers are drowning in a sea of information. My recommendation: get it, read it, live it., Ronald A. GalottiPresident and Publisher, Talk Media, Inc.Schmitt is a marketing guru....He makes sense on every level -- from the intellectual to the emotional., Hayes RothSenior Executive Director, Landor AssociatesA fresh, new voice in the wilderness of so-called marketing experts -- one who speaks with unusual perception, clarity, and common sense. Bernd Schmitt will have a profound influence for years to come on how we all think about brands and the marketing that sells them., Billy PittardCEO/President, Pittard SullivanA compelling argument for a powerful new approach to marketing that looks at how consumers relate to brands in today's marketing environment.
Dewey Edition
21
Target Audience
Trade
Illustrated
Yes
Dewey Decimal
658.8/27
Lc Classification Number
Hf5415.13.S343 1999
Artikelbeschreibung des Verkäufers
Rechtliche Informationen des Verkäufers
USt-IdNr.: GB 922696893
Info zu diesem Verkäufer
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- r***e (223)- Bewertung vom Käufer.Vor über einem JahrBestätigter KaufItem arrived quickly and is in great condition.
- n***d (49)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent seller. Package was delayed ( by bad weather) and then misplaced at PO( placed in wrong box #) but I contacted the seller and they responded quickly and I got my item today. This seller went the extra mile and I would highly recommend them and will shop here again. I also want to say the price for this complete hard to find item was way below most of the other listings. Condition was good as stated, and although I've only watched the first disc it's quality is good. Thank you!!Tenko : Complete BBC Series Box Set [DVD] - DVD EQVG The Cheap Fast Free Post (Nr. 306002146201)
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- 6***t (479)- Bewertung vom Käufer.Letzter MonatBestätigter KaufPurchasing form this company can at times be frustrating due to items never arriving, very low shipping time and the inability to track the items. But I gave them another chance and purchased many maps and books over the past few months and have received all of them. Last year, it was hit and miss. All items were in the condition as described. Packaging is minimal. The only downside is extremely slow shipping. I rate them a C+. Nothing to gloat about but eventually you will get what you wanted.
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World of Books USA
87% positive Bewertungen•5,2 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1.558.361)
Dieser Artikel (1)
Alle Artikel (1.558.361)
- r***e (223)- Bewertung vom Käufer.Vor über einem JahrBestätigter KaufItem arrived quickly and is in great condition.
- n***d (49)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent seller. Package was delayed ( by bad weather) and then misplaced at PO( placed in wrong box #) but I contacted the seller and they responded quickly and I got my item today. This seller went the extra mile and I would highly recommend them and will shop here again. I also want to say the price for this complete hard to find item was way below most of the other listings. Condition was good as stated, and although I've only watched the first disc it's quality is good. Thank you!!Tenko : Complete BBC Series Box Set [DVD] - DVD EQVG The Cheap Fast Free Post (Nr. 306002146201)
- r***d (273)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem in great condition 😁 SELLER communicated any time I had a question 😍 Good value 😊 packaged securely 🙂 Shipping said 7-14 days which is correct , would purchase again from rhis seller ... Thank You
- 6***t (479)- Bewertung vom Käufer.Letzter MonatBestätigter KaufPurchasing form this company can at times be frustrating due to items never arriving, very low shipping time and the inability to track the items. But I gave them another chance and purchased many maps and books over the past few months and have received all of them. Last year, it was hit and miss. All items were in the condition as described. Packaging is minimal. The only downside is extremely slow shipping. I rate them a C+. Nothing to gloat about but eventually you will get what you wanted.