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2014 PB Online Panel Research: A Data Quality Perspective (Wiley Series in Sur..
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- ISBN
- 9781119941774
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119941776
ISBN-13
9781119941774
eBay Product ID (ePID)
201609295
Product Key Features
Number of Pages
512 Pages
Publication Name
Online Panel Research : a Data Quality Perspective
Language
English
Publication Year
2014
Subject
Probability & Statistics / General, Research
Type
Not Available
Subject Area
Mathematics, Reference
Series
Wiley Series in Survey Methodology Ser.
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
27.3 Oz
Item Length
9.6 in
Item Width
6.7 in
Additional Product Features
LCCN
2013-048411
Dewey Edition
23
Dewey Decimal
001.4/33
Intended Audience
Scholarly & Professional
Synopsis
Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data. This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online samples. It describes some of the best empirically-based research on what has become a very important yet controversial method of collecting data. Online Panel Research presents 19 chapters of previously unpublished work addressing a wide range of topics, including coverage bias, nonresponse, measurement error, adjustment techniques, the relationship between nonresponse and measurement error, impact of smartphone adoption on data collection, Internet rating panels, and operational issues. The datasets used to prepare the analyses reported in the chapters are available on the accompanying website: www.wiley.com/go/online_panel Covers controversial topics such as professional respondents, speeders, and respondent validation. Addresses cutting-edge topics such as the challenge of smartphone survey completion, software to manage online panels, and Internet and mobile ratings panels. Discusses and provides examples of comparison studies between online panels and other surveys or benchmarks. Describes adjustment techniques to improve sample representativeness. Addresses coverage, nonresponse, attrition, and the relationship between nonresponse and measurement error with examples using data from the United States and Europe. Addresses practical questions such as motivations for joining an online panel and best practices for managing communications with panelists. Presents a meta-analysis of determinants of response quantity. Features contributions from 50 international authors with a wide variety of backgrounds and expertise. This book will be an invaluable resource for opinion and market researchers, academic researchers relying on web-based data collection, governmental researchers, statisticians, psychologists, sociologists, and other research practitioners., Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data. This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online samples. It describes some of the best empirically-based research on what has become a very important yet controversial method of collecting data. Online Panel Research presents 19 chapters of previously unpublished work addressing a wide range of topics, including coverage bias, nonresponse, measurement error, adjustment techniques, the relationship between nonresponse and measurement error, impact of smartphone adoption on data collection, Internet rating panels, and operational issues. The datasets used to prepare the analyses reported in the chapters are available on the accompanying website: www.wiley.com/go/online--panel Covers controversial topics such as professional respondents, speeders, and respondent validation. Addresses cutting-edge topics such as the challenge of smartphone survey completion, software to manage online panels, and Internet and mobile ratings panels. Discusses and provides examples of comparison studies between online panels and other surveys or benchmarks. Describes adjustment techniques to improve sample representativeness. Addresses coverage, nonresponse, attrition, and the relationship between nonresponse and measurement error with examples using data from the United States and Europe. Addresses practical questions such as motivations for joining an online panel and best practices for managing communications with panelists. Presents a meta-analysis of determinants of response quantity. Features contributions from 50 international authors with a wide variety of backgrounds and expertise. This book will be an invaluable resource for opinion and market researchers, academic researchers relying on web-based data collection, governmental researchers, statisticians, psychologists, sociologists, and other research practitioners., Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels.
LC Classification Number
ZA4228
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