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Die Wettbewerbsstrategie: Techniken zur Analyse von Branchen und Wettbewerbern...-
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Standort: San Jose, California, USA
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eBay-Artikelnr.:286844111550
Artikelmerkmale
- Artikelzustand
- Release Year
- 2004
- ISBN
- 9780743260886
Über dieses Produkt
Product Identifiers
Publisher
Free Press
ISBN-10
0743260880
ISBN-13
9780743260886
eBay Product ID (ePID)
126065307
Product Key Features
Book Title
Competitive Strategy : Techniques for Analyzing Industries and Competitors
Number of Pages
432 Pages
Language
English
Publication Year
2004
Topic
Industries / General, Industrial Management, Commerce, Management Science, Economics / Theory
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
15.4 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
Reviews
Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top., Philip KotlerS.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern UniversityPorter's books on competitive strategy are the seminal works in the field., Choice Few books warrant the too-common publisher's blurb "landmark." This one does. Highest recommendation., Journal of Business Strategy Any manager who studies and uses the materials in this book should be able to devise more successful strategies., Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Porter's books on competitive strategy are the seminal works in the field., Strategic Management Journal Represents a quantum leap...may well be one of the most important contributions to the discipline of strategic management., The New York Times American executives are grasping for a logic to global competition. Mr. Porter...has given them one.
Dewey Edition
21
Dewey Decimal
658
Synopsis
Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's COMPETITIVE STRATEGY has transformed the theory, practice and teaching of business strategy throughout the world., Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century., Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
LC Classification Number
HD41
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Goodwill of Silicon Valley Books
98,8% positive Bewertungen•588.827 Artikel verkauft
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Verkäuferbewertungen (201.000)
- 1***2 (5)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI’m very satisfied with my purchase. Although it did arrive a few days late, it was definitely worth $18 for a densely packed, 1000 paged textbook with lots and lots of questions to reinforce your understanding. In terms of the seller and the condition of the book, the seller was very truthful in their description, and marked the book as “acceptable”. I’ve only explored a fraction of the book, and as far as I’m concerned, the majority is “good”. I’m very happy, it looks great, great quality.Fundamentals of Physics Extended (Nr. 286648984516)
- r***7 (4276)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufBook that was received had loose and missing pages and fell short of the described condition. Seller responded quickly to this concern and the suggested resolution was much better than hoped for. This was clearly an honest mistake and I highly recommend this seller as honest and professional. A++ seller!
- b***a (1076)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSorry to have to return the book, but the listing appeared as if the 5 vol set of books was listed. I only received vol. 1. Requested a refund and seller sent return slip immediately and issued a complete refund. I would feel comfortable buying from this seller again.
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Goodwill of Silicon Valley Books
98,8% positive Bewertungen•588.827 Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (201.000)
- 1***2 (5)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI’m very satisfied with my purchase. Although it did arrive a few days late, it was definitely worth $18 for a densely packed, 1000 paged textbook with lots and lots of questions to reinforce your understanding. In terms of the seller and the condition of the book, the seller was very truthful in their description, and marked the book as “acceptable”. I’ve only explored a fraction of the book, and as far as I’m concerned, the majority is “good”. I’m very happy, it looks great, great quality.Fundamentals of Physics Extended (Nr. 286648984516)
- r***7 (4276)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufBook that was received had loose and missing pages and fell short of the described condition. Seller responded quickly to this concern and the suggested resolution was much better than hoped for. This was clearly an honest mistake and I highly recommend this seller as honest and professional. A++ seller!
- b***a (1076)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSorry to have to return the book, but the listing appeared as if the 5 vol set of books was listed. I only received vol. 1. Requested a refund and seller sent return slip immediately and issued a complete refund. I would feel comfortable buying from this seller again.