Influence: The Psychology of Persuasion, überarbeitete Auflage
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Influence: The Psychology of Persuasion, überarbeitete Auflage-
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eBay-Artikelnr.:286815076566
Artikelmerkmale
- Artikelzustand
- Release Year
- 2006
- ISBN
- 9780061241895
Über dieses Produkt
Product Identifiers
Publisher
HarperCollins
ISBN-10
006124189X
ISBN-13
9780061241895
eBay Product ID (ePID)
11038202344
Product Key Features
Book Title
Influence : the Psychology of Persuasion
Number of Pages
336 Pages
Language
English
Publication Year
2006
Topic
Marketing / General, Consumer Behavior, General, Personal Growth / Success
Illustrator
Yes
Genre
Self-Help, Business & Economics, Psychology
Book Series
Collins Business Essentials Ser.
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
9.8 Oz
Item Length
8 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
Reviews
For marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
Dewey Edition
21
Dewey Decimal
153.8/52
Synopsis
The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior--Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others., Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success., The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior-- Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.
LC Classification Number
BF774.C73 2007
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Relevanteste Rezensionen
- 23. Sep. 2016
Unlocking the secrets of persuasive people
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: snnyannd
- 29. Sep. 2016
Educational
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: goodwill_industries_of_san_diego-books
- 19. Okt. 2023
Awesome book! 100% recommended
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: dreamboatbooks
- 30. Mai. 2025
The appearance was a little misleading. ...
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: booksrun
- 04. Mär. 2020
Interesting and filled with knowledge
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: thrift.books
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Goodwill of Silicon Valley Books
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- Automatische Bewertung von eBay- Bewertung vom Käufer.Letzter MonatBestellung pünktlich und problemlos geliefert
- g***2 (944)- Bewertung vom Käufer.Letzter MonatBestätigter KaufBook arrived sooner than expected in great packaging. I contacted the selle b/ they sent the correct book but whose condition was a little less than described. They communicated with me immediately. They apologized, gave me a full refund without my asking. I fully look forward to purchasing from them again. It provides revenue to fund local job training, education, and community programs that help people find employment and achieve financial stability. Thank you!
- 1***2 (5)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI’m very satisfied with my purchase. Although it did arrive a few days late, it was definitely worth $18 for a densely packed, 1000 paged textbook with lots and lots of questions to reinforce your understanding. In terms of the seller and the condition of the book, the seller was very truthful in their description, and marked the book as “acceptable”. I’ve only explored a fraction of the book, and as far as I’m concerned, the majority is “good”. I’m very happy, it looks great, great quality.Fundamentals of Physics Extended (Nr. 286648984516)
- 6***o (9770)- Bewertung vom Käufer.Letzter MonatBestätigter KaufFIVE-STAR SELLER!!! Product was accurately described and packaged appropriately. Shipping was reasonably priced and arrived in timely manner. Excellent communication and customer service throughout the process. Buy with confidence. Highly recommended.