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Value Proposition Design by Alan Smith (Paperback Book) - Bild 1 von 1

Value Proposition Design : How to Create Products and Services Customers Want by Yves Pigneur, Alan Smith, Alexander Osterwalder and Gregory Bernarda (2014, Trade Paperback)

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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.

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Über dieses Produkt

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-101118968050

ISBN-139781118968055

eBay Product ID (ePID)209584738

Product Key Features

Book TitleValue Proposition Design : How to Create Products and Services Customers Want

Number of Pages320 Pages

LanguageEnglish

TopicIndustrial Design / Product, Customer Relations, Entrepreneurship, General, Production & Operations Management, Strategic Planning, Quality Control

Publication Year2014

IllustratorYes

GenreTechnology & Engineering, Business & Economics

AuthorYves Pigneur, Alan Smith, Alexander Osterwalder, Gregory Bernarda

Book SeriesThe Strategyzer Ser.

FormatTrade Paperback