Die erste Meile: Ein Starthandbuch für Gett- 14221760, Scott D. Anthony, Hardcover-
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eBay-Artikelnr.:285930291844
Artikelmerkmale
- Artikelzustand
- Artist
- Anthony, Scott D.
- ISBN
- 9781422171769
Über dieses Produkt
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
1422171760
ISBN-13
9781422171769
eBay Product ID (ePID)
168354868
Product Key Features
Book Title
First Mile : a Launch Manual for Getting Great Ideas Into the Market
Number of Pages
256 Pages
Language
English
Publication Year
2014
Topic
Entrepreneurship, Decision-Making & Problem Solving, General, Strategic Planning
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
13.5 Oz
Item Length
8.5 in
Item Width
5.8 in
Additional Product Features
Intended Audience
Trade
TitleLeading
The
Reviews
ADVANCE PRAISE for The First Mile : Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator's Dilemma — I like this book a lot . Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will." Aaron Levie, cofounder and CEO, Box; Inc. magazine's 2013 Entrepreneur of the Year— The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago." Nate Redmond, Managing Partner, Rustic Canyon— Scott Anthony offers a road map for systematically improving the odds of success by sharpening focus early in the process when resources are so dear. Make sure you use this book when you are ready to build." Zia Zaman, Chief Strategy Officer, SingTel, Group Enterprise— Starting a growth business within a large organization is a complex challenge. In The First Mile , Scott Anthony cuts through the complexity while offering immediately actionable and strategically insightful advice. His elegant writing will inspire and encourage you, and this book will help you and your company create a systematic approach for starting on the journey toward transformation." Natarajan Chandrasekaran, CEO and Managing Director, Tata Consultancy Services— Big corporations and start-ups share a common challenge: pushing their potentially game-changing innovations through the crucial first mile. It's a rough road, but reading Scott Anthony's book is a sure way for innovators to increase their odds of making it.", ADVANCE PRAISE for The First Mile : Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator's Dilemma — I like this book a lot . Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will." Aaron Levie, cofounder and CEO, Box; Inc. magazine's 2013 Entrepreneur of the Year— The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago." Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries— The First Mile is a remarkable gift for anyone who wants to turn small bets into big wins. Scott Anthony shares what he does better than anyone else—combines the best innovation research, consulting experiences, tools, and inspiration into one book." Bruce Brown, retired Chief Technology Officer, Procter & Gamble— Scott Anthony has done it again. Reflecting his unique experience as a consultant, a student, and a practitioner of innovation, The First Mile is a valuable and practical guidebook that will help you significantly improve your innovation output." Rita Gunther McGrath, Associate Professor, Columbia Business School; author, The End of Competitive Advantage — If you've ever left a brainstorming meeting frustrated by a lack of follow-through ever wondered why it seems so hard to implement good new ideas, or ever seen promising projects wither away, buy this book. It will transform the way you approach innovation and dramatically enhance your innovation effectiveness.", Named one of 9 Big Idea Business Books You Need to Read Now" — Inc. magazine Anthony skillfully leads readers through his process…" the author ends each chapter with a distillation of key messages and provides a First Mile Readiness Checklist that readers will value." — Publishers Weekly …a concise, engaging book with practical tools for innovators and entrepreneurs. New product development professionals will find this book enjoyable based upon the real-life stories that are peppered throughout the text." — Product Development and Management Association ADVANCE PRAISE for The First Mile : Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator's Dilemma — I like this book a lot . Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will." Aaron Levie, cofounder and CEO, Box; Inc. magazine's 2013 Entrepreneur of the Year— The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago." Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries— The First Mile is a remarkable gift for anyone who wants to turn small bets into big wins. Scott Anthony shares what he does better than anyone else—combines the best innovation research, consulting experiences, tools, and inspiration into one book." Bruce Brown, retired Chief Technology Officer, Procter & Gamble— Scott Anthony has done it again. Reflecting his unique experience as a consultant, a student, and a practitioner of innovation, The First Mile is a valuable and practical guidebook that will help you significantly improve your innovation output." Rita Gunther McGrath, Associate Professor, Columbia Business School; author, The End of Competitive Advantage — If you've ever left a brainstorming meeting frustrated by a lack of follow-through ever wondered why it seems so hard to implement good new ideas, or ever seen promising projects wither away, buy this book. It will transform the way you approach innovation and dramatically enhance your innovation effectiveness." Hal Gregersen, Professor of Innovation and Leadership at INSEAD— Anthony absolutely hits his full innovation stride in The First Mile ! He asks all the right questions to help any leader take bold—but wise—first moves when transforming risky new ideas into concrete, competitive realities. Anthony's insights, based on a lifetime of global innovation experience, can help anyone battle test their best ideas by rapidly putting them into practice.", Named one of 9 Big Idea Business Books You Need to Read Now" — Inc. magazine Anthony skillfully leads readers through his process…" the author ends each chapter with a distillation of key messages and provides a First Mile Readiness Checklist that readers will value." — Publishers Weekly ADVANCE PRAISE for The First Mile : Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator's Dilemma — I like this book a lot . Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will." Aaron Levie, cofounder and CEO, Box; Inc. magazine's 2013 Entrepreneur of the Year— The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago." Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries— The First Mile is a remarkable gift for anyone who wants to turn small bets into big wins. Scott Anthony shares what he does better than anyone else—combines the best innovation research, consulting experiences, tools, and inspiration into one book." Bruce Brown, retired Chief Technology Officer, Procter & Gamble— Scott Anthony has done it again. Reflecting his unique experience as a consultant, a student, and a practitioner of innovation, The First Mile is a valuable and practical guidebook that will help you significantly improve your innovation output." Rita Gunther McGrath, Associate Professor, Columbia Business School; author, The End of Competitive Advantage — If you've ever left a brainstorming meeting frustrated by a lack of follow-through ever wondered why it seems so hard to implement good new ideas, or ever seen promising projects wither away, buy this book. It will transform the way you approach innovation and dramatically enhance your innovation effectiveness." Hal Gregersen, Professor of Innovation and Leadership at INSEAD— Anthony absolutely hits his full innovation stride in The First Mile ! He asks all the right questions to help any leader take bold—but wise—first moves when transforming risky new ideas into concrete, competitive realities. Anthony's insights, based on a lifetime of global innovation experience, can help anyone battle test their best ideas by rapidly putting them into practice.", Named one of "9 Big Idea Business Books You Need to Read Now" -- Inc. magazine "Anthony skillfully leads readers through his process..." "the author ends each chapter with a distillation of key messages and provides a First Mile Readiness Checklist that readers will value." -- Publishers Weekly "...a concise, engaging book with practical tools for innovators and entrepreneurs. New product development professionals will find this book enjoyable based upon the real-life stories that are peppered throughout the text." -- Product Development and Management Association ADVANCE PRAISE for The First Mile : Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator's Dilemma -- "I like this book a lot . Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will." Aaron Levie, cofounder and CEO, Box; Inc. magazine's 2013 Entrepreneur of the Year-- " The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago." Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries-- " The First Mile is a remarkable gift for anyone who wants to turn small bets into big wins. Scott Anthony shares what he does better than anyone else--combines the best innovation research, consulting experiences, tools, and inspiration into one book." Bruce Brown, retired Chief Technology Officer, Procter & Gamble-- "Scott Anthony has done it again. Reflecting his unique experience as a consultant, a student, and a practitioner of innovation, The First Mile is a valuable and practical guidebook that will help you significantly improve your innovation output." Rita Gunther McGrath, Associate Professor, Columbia Business School; author, The End of Competitive Advantage -- "If you've ever left a brainstorming meeting frustrated by a lack of follow-through ever wondered why it seems so hard to implement good new ideas, or ever seen promising projects wither away, buy this book. It will transform the way you approach innovation and dramatically enhance your innovation effectiveness." Hal Gregersen, Professor of Innovation and Leadership at INSEAD-- "Anthony absolutely hits his full innovation stride in The First Mile ! He asks all the right questions to help any leader take bold--but wise--first moves when transforming risky new ideas into concrete, competitive realities. Anthony's insights, based on a lifetime of global innovation experience, can help anyone battle test their best ideas by rapidly putting them into practice.", Anthony skillfully leads readers through his process…" the author ends each chapter with a distillation of key messages and provides a First Mile Readiness Checklist that readers will value." — Publishers Weekly ADVANCE PRAISE for The First Mile : Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator's Dilemma — I like this book a lot . Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will." Aaron Levie, cofounder and CEO, Box; Inc. magazine's 2013 Entrepreneur of the Year— The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago." Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries— The First Mile is a remarkable gift for anyone who wants to turn small bets into big wins. Scott Anthony shares what he does better than anyone else—combines the best innovation research, consulting experiences, tools, and inspiration into one book." Bruce Brown, retired Chief Technology Officer, Procter & Gamble— Scott Anthony has done it again. Reflecting his unique experience as a consultant, a student, and a practitioner of innovation, The First Mile is a valuable and practical guidebook that will help you significantly improve your innovation output." Rita Gunther McGrath, Associate Professor, Columbia Business School; author, The End of Competitive Advantage — If you've ever left a brainstorming meeting frustrated by a lack of follow-through ever wondered why it seems so hard to implement good new ideas, or ever seen promising projects wither away, buy this book. It will transform the way you approach innovation and dramatically enhance your innovation effectiveness.", Anthony skillfully leads readers through his process…" the author ends each chapter with a distillation of key messages and provides a First Mile Readiness Checklist that readers will value." — Publishers Weekly ADVANCE PRAISE for The First Mile : Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator's Dilemma — I like this book a lot . Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will." Aaron Levie, cofounder and CEO, Box; Inc. magazine's 2013 Entrepreneur of the Year— The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago." Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries— The First Mile is a remarkable gift for anyone who wants to turn small bets into big wins. Scott Anthony shares what he does better than anyone else—combines the best innovation research, consulting experiences, tools, and inspiration into one book." Bruce Brown, retired Chief Technology Officer, Procter & Gamble— Scott Anthony has done it again. Reflecting his unique experience as a consultant, a student, and a practitioner of innovation, The First Mile is a valuable and practical guidebook that will help you significantly improve your innovation output." Rita Gunther McGrath, Associate Professor, Columbia Business School; author, The End of Competitive Advantage — If you've ever left a brainstorming meeting frustrated by a lack of follow-through ever wondered why it seems so hard to implement good new ideas, or ever seen promising projects wither away, buy this book. It will transform the way you approach innovation and dramatically enhance your innovation effectiveness." Hal Gregersen, Professor of Innovation and Leadership at INSEAD— Anthony absolutely hits his full innovation stride in The First Mile ! He asks all the right questions to help any leader take bold—but wise—first moves when transforming risky new ideas into concrete, competitive realities. Anthony's insights, based on a lifetime of global innovation experience, can help anyone battle test their best ideas by rapidly putting them into practice."
Dewey Edition
23
Dewey Decimal
658.575
Synopsis
You have a great idea, now what? That first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You'll learn: - How to evaluate your idea's strengths and weaknesses using the "DEFT" process--Document, Evaluate, Focus, and Test - Fourteen recipes from an "experiment cookbook" to gain confidence in your idea or business - Why "spinouts," "wrong turns," and other challenges commonly trip up innovation--and the practical strategies you can use to avoid them - Why innovators need to seek chaos in an age of constant change--and other essential leadership skills Drawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. The First Mile will give you the knowledge and confidence to travel this perilous--but ultimately promising--terrain. The first mile can be a scary place, but you don't have to traverse it alone. This book can help., The first mile--that critical time when an idea moves from concept to paper to market, the real world, where it will fly or fail, and maybe take a company with it. It's a perilous place, with hidden traps and seemingly never-ending roadblocks that slow innovators in companies both big and small. This book is your guide through this risky terrain. Written by Innosight's Scott D. Anthony ( The Innovator's Guide to Growth, The Little Black Book of Innovation ), The First Mile compiles and orders hard-won lessons for anyone given charge of an innovation initiative., You have a great idea, now what? That first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You'll learn: * How to evaluate your idea's strengths and weaknesses using the "DEFT" process--Document, Evaluate, Focus, and Test * Fourteen recipes from an "experiment cookbook" to gain confidence in your idea or business * Why "spinouts," "wrong turns," and other challenges commonly trip up innovation--and the practical strategies you can use to avoid them * Why innovators need to seek chaos in an age of constant change--and other essential leadership skills Drawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. The First Mile will give you the knowledge and confidence to travel this perilous--but ultimately promising--terrain. The first mile can be a scary place, but you don't have to traverse it alone. This book can help.
LC Classification Number
HF5415.153.A566 2014
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- d***- (48)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem as described, rapidly shipped and terrific price (free with the order of two other books!) Packing was a bit meager (unpadded bag that arrived with a sizeable hole in it). But the 3 books arrived undamaged and in good condition, so no harm , no foul. I am very pleased with the purchase and would *definitely* do business again! Great seller! Many thanks!Mrs. Chiang's Szechwan Cookbook: Szechw- 006015828X, Jung-Feng Chiang, hardcover (Nr. 286056573217)
- e***i (132)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSUPERSTAR SELLER!!!! Exceptionally fast shipping and great communication by seller via tracking updates about where package was in transit. The book had awesome packing safeguarding the book from shipping related damages. Book was exactly as described, and as the pictures showed. I'll definitely do business here again!
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Orion Tech LLC
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Angemeldet als gewerblicher Verkäufer
Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (310.549)
- n***o (465)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat seller! Excellent communication (very intentional responses)! Fast Shipping! Great value! Excellent deals (buy 2 get 1 FREE)! Good Quality & also Acceptable condition. My only constructive feedback is that the books should be shipped a little safer/more securely. 2 of the 3 books were quite beat-up (one had 2 pages falling off), so, I feel their condition would have benefited from better/safer package (perhaps use a cardboard?). But overall, excellent experience. I recommend this store.
- d***- (48)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem as described, rapidly shipped and terrific price (free with the order of two other books!) Packing was a bit meager (unpadded bag that arrived with a sizeable hole in it). But the 3 books arrived undamaged and in good condition, so no harm , no foul. I am very pleased with the purchase and would *definitely* do business again! Great seller! Many thanks!Mrs. Chiang's Szechwan Cookbook: Szechw- 006015828X, Jung-Feng Chiang, hardcover (Nr. 286056573217)
- e***i (132)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSUPERSTAR SELLER!!!! Exceptionally fast shipping and great communication by seller via tracking updates about where package was in transit. The book had awesome packing safeguarding the book from shipping related damages. Book was exactly as described, and as the pictures showed. I'll definitely do business here again!