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Das Zen des Fundraising: 89 zeitlose Ideen - 9780787983147, Ken Burnett, Taschenbuch-
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Standort: Arlington, Texas, USA
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eBay-Artikelnr.:285810375820
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780787983147
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0787983144
ISBN-13
9780787983147
eBay Product ID (ePID)
50865181
Product Key Features
Book Title
Zen of Fundraising : 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships
Number of Pages
176 Pages
Language
English
Topic
Nonprofit Organizations & Charities / Fundraising & Grants
Publication Year
2006
Illustrator
Yes
Genre
Business & Economics
Format
Perfect
Dimensions
Item Height
0.3 in
Item Weight
9.6 Oz
Item Length
8 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2006-004497
Dewey Edition
22
Reviews
"Ken Burnett knows what donors want and how fundraisers can provide it. The Zen of Fundraising illustrates simple yet hard-earned lessons through which fundraisers can engage their donors as real partners, raising more money than ever. But to succeed, fundraisers need to aspire to greater levels of communication and donor engagement. This book shows us how" ?Chuck Longfield, founder and CEO, Target Software Inc, Cambridge, Massachusetts "The refreshingly brief principles provide inspiration and learning to anyone striving for exceptional fundraising practice." ?Nicci Dent, director of fundraising, Médecins Sans Frontières/Doctors Without Borders, Sydney, Australia "A gentle blend of humour, personal experiences and practical examples (but underpinned by pure steel), this book makes the most compelling case yet for thinking seriously about donor relationships." ?Adrian Sargeant, professor of nonprofit marketing and fundraising, Bristol Business School, UK, Adjunct Professor of Philanthropy, Indiana University Center on Philanthropy
TitleLeading
The
Dewey Decimal
658.15/224
Table Of Content
Introduction vii All You Really Need to Know About Donor Relationship Development Chapter One Playing Smart and Preparing for Action 1 The Trouble with Fundraising; Plus 15 Things I'd Do If I Were the New Head of Donor Development Chapter Two Right from the Start 35 10 Concepts That Will Ensure Your Thinking is Sound Chapter Three Keep Revisiting the Basics 61 19 Gold Nuggets: The Solid Foundations of Fundraising Chapter Four Getting Your Messages Spot On: Appreciated, Understood, and Remembered 83 14 Keys to Communications That Reach In and Grab Audiences Chapter Five What's Essential? 109 12 Important Things to Think of When Relating to Your Donors Chapter Six What Underpins It All? 127 6 Vital Characteristics of the Effective Relationship Fundraiser Chapter Seven What's Next? 135 13 Things That Will Be Coming Your Way Acknowledgments 159 When It Comes to Saying Thank You, This Book Practices What It Preaches About the Author 163
Synopsis
If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters what fundraisers everywhere need to know there would be only a small number of true gems deserving of the description "nuggets of information." Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets that he presents here as The Zen of Fundraising a fun-to-read, one-of-a-kind look into what makes donors tick and, more importantly, what makes them give. "Ken Burnett knows what donors want and how fundraisers can provide it. The Zen of Fundraising illustrates simple yet hard-earned lessons through which fundraisers can engage their donors as real partners, raising more money than ever. But to succeed, fundraisers need to aspire to greater levels of communication and donor engagement. This book shows us how." Chuck Longfield, founder and CEO, Target Software Inc., Cambridge, Massachusetts "The refreshingly brief principles provide inspiration and learning to anyone striving for exceptional fundraising practice." Nicci Dent, director of fundraising, Mdecins Sans Frontires/Doctors Without Borders, Sydney, Australia "A gentle blend of humour, personal experiences and practical examples (but underpinned by pure steel), this book makes the most compelling case yet for thinking seriously about donor relationships." Adrian Sargeant, professor of nonprofit marketing and fundraising, Bristol Business School, UK, and adjunct professor of philanthropy, Indiana University Center on Philanthropy, If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters what fundraisers everywhere need to know there would be only a small number of true gems deserving of the description, nuggets of information., If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters--what fundraisers everywhere need to know--there would be only a small number of true gems deserving of the description, "nuggets of information." Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising , has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising , a fun read, one-of-a-kind look into what makes donors tick and-more importantly-what makes them give.
LC Classification Number
HG177.B876 2006
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