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Marketing Warfare: 20th Anniversary Edition von Al Ries und Jack Trout-
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Standort: Avenel, NJ, USA
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eBay-Artikelnr.:285422671683
Artikelmerkmale
- Artikelzustand
- Binding
- SOFTCOVER
- International ISBN
- 9781259029004
- Contents
- SAME as in US edition
- Packing
- Shrinkwrapped- Box Packed
- Product Type
- INTERNATIONAL EDITION
- If Order Expedited Shipping
- DELIVERED WITHIN 5-7 DAYS BY DHL/UPS/FedEx/Aramex
- ISBN
- 9780071460828
Über dieses Produkt
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071460829
ISBN-13
9780071460828
eBay Product ID (ePID)
46921931
Product Key Features
Edition
2
Book Title
Marketing Warfare: 20th Anniversary Edition : Authors' Annotated Edition
Number of Pages
240 Pages
Language
English
Publication Year
2005
Topic
Training, Marketing / General
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
19 Oz
Item Length
8.3 in
Item Width
7.6 in
Additional Product Features
Intended Audience
Trade
LCCN
2005-054322
Dewey Edition
22
Dewey Decimal
658.8
Edition Description
Revised edition,Annual,Annotated edition
Synopsis
It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers: * A fresh perspective on why waging marketing warfare is even more important today than 20 years ago * In-depth analyses of some of the biggest marketing successes and failures of the last two decades * Reproductions of successful (or not so successful) ads, accompanied by the authors' comments on why they succeeded or failed * Valuable follow-up to the original edition. Where are these companies now? Who's still a market leader? Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules., The book that changed marketing forever is now updated for the new millennium In 1986, "Marketing Warfare" propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades-- including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds-- along with annotated reproductions of winning and losing ads., The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds along with annotated reproductions of winning and losing ads. ", This annotated edition provides the latest, most powerful tactics--and blunders--of the past two decades., Like the 20th Anniversary Edition of the best-selling Positioning, this Anniversary Edition of Marketing Warfare will allow the authors to annotate and expand upon their classic.
LC Classification Number
HF5415.R544 2006
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TextbooksXpress
98,6% positive Bewertungen•30.626 Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe. Mehr erfahrenMehr erfahren
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Verkäuferbewertungen (4.016)
- s***a (0)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI had a wonderful experience buying from this seller! They quickly replied to my messages, answering questions that I had on the books. The item description was exactly what I received. The seller also packaged the book set with bubble wrap to make sure there was no damage during shipment. The shipping was quick and I received the item 4 days early! 10/10 experience with this seller!
- d***i (106)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThis seller has surpassed any expectations I could’ve had. The delivery was just over £4 from India and I was quoted delivery between 4-17 December. The item was dispatched next day on a Monday and arrived 8 days early wrapped in plastic, wrapped in bubble wrap and then a box neatly built around the book. The book is pristine with no damage from travel. I even messaged the seller about a week before the item was delivered and they responded within a couple of hours. Highly recommend.FAST SHIP- Practical English Usage Michael Swan guide to problems in English 4ED (Nr. 286183815444)
- u***a (107)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufBrand new book, fully corresponding to the description and sold at a much lower price than other sellers on the Internet. Top notch packaging. Very cheap shipping costs, especially considering that the book left India to arrive in Italy. Fast delivery times.