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Marketing für Gastgewerbe und Tourismus von Philip Kotler: gebraucht-
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Standort: Sparks, Nevada, USA
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eBay-Artikelnr.:285298766771
Artikelmerkmale
- Artikelzustand
- Book Title
- Marketing for Hospitality and Tourism
- Publication Date
- 2016-04-01
- Edition Number
- 7
- Pages
- 688
- ISBN
- 9780134151922
Über dieses Produkt
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134151925
ISBN-13
9780134151922
eBay Product ID (ePID)
219096745
Product Key Features
Number of Pages
688 Pages
Language
English
Publication Name
Marketing for Hospitality and Tourism
Subject
Industries / Hospitality, Travel & Tourism
Publication Year
2016
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
53.9 Oz
Item Length
10.9 in
Item Width
8.6 in
Additional Product Features
Edition Number
7
Intended Audience
College Audience
LCCN
2015-050364
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
338.4/791068
Table Of Content
Part I: Understanding the Hospitality and Tourism Marketing Process 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of Hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies 4. The Marketing Environment 5. Managing Customer Information to Gain Customers Insights 6. Consumer Markets and Consumer Buying Behavior 7. Organizational Buyer Behavior of Group Market 8. Customer Driven Marketing Strategy: Creating Value for Target Customers PART III: Developing the Hospitality and Tourism Customer Value-Driven Strategy and Mix 9. Designing and Managing Products and Brands: Building Customer Value 10. Internal Marketing 11. Pricing: Understanding and Capturing Customer Value 12. Marketing Channels: Delivering Customer Value 13. Engaging Customers and Communicating Customer Value 14. Public Relations and Sales Promotion 15. Professional Sales 16. Direct, Online, Social Media and Mobile PART IV: Managing Hospitality and Tourism Marketing 17. Destination Marketing 18. Next Year's Marketing Plan
Synopsis
KEY BENEFIT Marketing for Hospitality and Tourism, 7/eis the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. KEY TOPICS Introduction: Marketing for Hospitality and Tourism; Service Characteristics of Hospitality and Tourism Marketing; The Role of Marketing in Strategic Planning; The Marketing Environment; Managing Customer Information to Gain Customers Insights; Consumer Markets and Consumer Buying Behavior; Organizational Buyer Behavior of Group Market; Customer Driven Marketing Strategy: Creating Value for Target Customers; Designing and Managing Products and Brands: Building Customer Value; Internal Marketing; Pricing: Understanding and Capturing Customer Value; Marketing Channels: Delivering Customer Value; Engaging Customers and Communicating Customer Value; Public Relations and Sales Promotion; Professional Sales; Direct, Online, Social Media and Mobile; Destination Marketing; Next Year's Marketing Plan MARKET For today's hospitality, restaurant, or tourism professional, or those preparing for a job in these fields. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing., For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
LC Classification Number
TX911.3.M3K68 2016
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AlibrisBooks
98,6% positive Bewertungen•2,0 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (515.671)
- m***m (2311)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!
- a***n (54)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufMistakenly ordered a paperback that I thought was a hardcover, not sellers fault; it was described properly on the listing. Seller still processed a refund the day I went to return the item and let me keep the item anyway. A+++ service. Book arrived quickly in great condition and for a great price. Thank you so much! Amazing seller!
- n***c (96)- Bewertung vom Käufer.Letzte 6 MonateBestätigter Kaufseller was communicative about my shipment, media mail took a while and tracking wasn't updated frequently, but seller communicated to me very quickly on status. the item came new and wrapped as described, though the packaging in it was packed wasn't sturdy and falling apart when it got to me.