Wie man es im neuen Musikgeschäft schafft: Praktische Tipps zum Aufbau eines Loyalen-

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How To Make It in the New Music Business: Practical Tips on Building a Loyal
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Artikelzustand
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Publication Date
2023-02-17
Edition Number
3
ISBN
9781324091868
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Liveright Publishing Corporation
ISBN-10
132409186X
ISBN-13
9781324091868
eBay Product ID (ePID)
8058374382

Product Key Features

Edition
3
Book Title
How to Make It in the New Music Business : Practical Tips on Building a Loyal Following and Making a Living As a Musician Third Edition
Number of Pages
208 Pages
Language
English
Topic
History & Criticism, Philosophy & Social Aspects, Business Aspects, Composers & Musicians
Publication Year
2023
Illustrator
Yes
Genre
Music, Biography & Autobiography
Author
Ari Herstand
Format
Hardcover

Dimensions

Item Height
1.6 in
Item Weight
44.3 Oz
Item Length
9.6 in
Item Width
7.3 in

Additional Product Features

Intended Audience
Trade
LCCN
2022-058726
Dewey Edition
23
Dewey Decimal
780.2373
Synopsis
How to Make It in the New Music Business , since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" ( Music Connection ), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands. In this highly anticipated new edition, Ari Herstand reveals how to build a profitable career with the many tools at our fingertips in the post-COVID era and beyond, from conquering social media and mastering the digital landscape to embracing authentic fan connection and simply learning how to persevere. This edition breaks down these phenomena and more, resulting in a timeless must-have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music business., Now Magazine: "Top 5 Music Business Books" Hailed as an "indispensable" guide (Forbes), How to Make It in the New Music Business returns in a significantly revised and expanded third edition., "Ari is at the front of the front. He gets it. I've read a hundred how-to-make-it-in-the-music-biz books, and this one is today's definitive, comprehensive manual." --Jack Conte, 150+ million YouTube views, Pomplamoose, CEO of Patreon Forget everything you think you know about the odds of "making it" in the music industry. Today, odds mean nothing and success is not about lucky breaks. It's about conquering social media, mastering the art of merchandising and simply working harder and being smarter than everyone else. We are living in the midst of an industry renaissance, one that has left the record companies desperately struggling to maintain their prominence, as a subculture of dedicated, DIY (do-it-yourself) musicians have taken over. These days talent is a given and success has to be earned. In 2008, Ari Herstand boldly turned in his green Starbucks apron to his manager, determined to make a living off his craft as a singer/songwriter. Almost a decade later, he has become a founding member of the new DIY movement and a self-sustaining musician, all without the help of a major label. Now, drawing from years of experience, Herstand has written the definitive guide for other like-minded artists, the ones who want to forge their own path and not follow the traditional markers of success, like record sales, hits on the radio or the amount of your label advance. Incredibly comprehensive and brutally honest throughout, How to Make It in the New Music Business covers every facet of the "new" business, including how to: Build a grass-roots fan base--and understand the modern fan Book a profitable tour, and tips for playing live, such as opening vs. headlining etiquette, and putting on a memorable show Become popular on YouTube, Spotify and SoundCloud Get songs placed in film and television Earn royalties you didn't know existed and reach your crowdfunding goals Musicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money. More important, they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape. There has never been a better time to be an independent musician. Today, fans can communicate with their idols by simply picking up their phones, artists are able to produce studio-worthy content from their basement and albums are funded not by "record men" but by generous, engaged supporters. As result, How to Make It in the New Music Business is a must-have guide for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.
LC Classification Number
ML3795.H5 2023

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