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Der Influencer-Code: Wie man die Macht des Influencer-Marketings freischaltet von Russell-
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eBay-Artikelnr.:284038282435
Artikelmerkmale
- Artikelzustand
- Publication Date
- 2020-10-13
- ISBN
- 9781578268245
Über dieses Produkt
Product Identifiers
Publisher
Hatherleigh Company, The Limited, T.H.E.
ISBN-10
1578268249
ISBN-13
9781578268245
eBay Product ID (ePID)
22038586609
Product Key Features
Book Title
Influencer Code : How to Unlock the Power of Influencer Marketing
Number of Pages
400 Pages
Language
English
Publication Year
2020
Topic
Consumer Behavior, E-Commerce / Internet Marketing, Marketing / Research
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
19.3 Oz
Item Length
8.9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2021-286616
Dewey Edition
23
TitleLeading
The
Dewey Decimal
658.827
Table Of Content
Foreword by Jesse Itzler Why We Need This Book INFLUENCER MARKETING 1: Marketing Is Evolving 2: The Biggest Misconceptions About Influence 3: The Four Types Of Influencers STEP ONE: ALWAYS START WITH THE END IN MIND 4: Setting Smart Goals 5: Beyond The Buzz 6: The Roles Influencers Can Play Across Your Business STEP TWO: OBSERVE AND IDENTIFY 7: Influencing Your Customer 8: Measuring An Influencer's Influence 9: Brand Ambassadors 101 STEP THREE: CONNECT 10: Crafting The Irresistible Influencer Opportunity 11: Making The Approach To Your Influencer 12: Defining The Relationship 13: HIIM: High Impact Influence Measurement 14: The Keys To Developing Killer Influencer Marketing Content APPLYING THE PRINCIPLES OF INFLUENCER MARKETING 15: The Code in Action 16: The Code of Tomorrow Final Words
Synopsis
Written by an accomplished entrepreneur and an award-winning YouTube star, The Influencer Code reveals what it means to be a professional influencer and the techniques to be a more effective one. 'Influencer Marketing' is one of the biggest buzz terms of the decade, but it couldn't be more misunderstood. The mission of The Influencer Code is to become the most valuable and trusted go-to resource for all things influencer marketing., The Influencer Code is the essential reference for any company who wants to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you are selling financial services or donuts, reaching today's consumers is more complicated than ever. More and more marketers are reaching out to people who consider themselves "influencers"--those people who have a big (and, more importantly, loyal) audience ready to hear what they have to say about anything. This includes not only celebrities and social media stars, but any channel that has the power to facilitate the desired behavior from the intended audience. But while "Influencer Marketing" is one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is... and how to leverage it to achieve your business goals through a simple yet powerful 3-step code. The future of marketing lies with authentic partnerships between brands and influencers. In The Influencer Code , Russell simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, and how to legally and strategically integrate them into marketing campaigns that achieve specific goals. The Influencer Code is the most valuable and trusted go-to resource for all things influencer marketing--a true guidebook to the future of marketing success., The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers" those people who have a big--and, more importantly--loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality., From Fortune 500s to local fitness studios, the future of marketing lies in forming authentic partnerships. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code is the essential reference for any company looking to leverage the full power of influence to elevate their brand. The Influencer Code simplifies the complex world of "influencer marketing" and provides groundbreaking insight on how to research, evaluate, and employ the right influencers for your market. A powerful 3-step code process, The Influencer Code, unlocks the vast potential of influencer marketing and how to harness it to achieve your goals. Book jacket.
LC Classification Number
HF5414.R87 2020
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Verkäuferbewertungen (532.715)
- e***n (391)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat transaction, exactly as described, packed well, and promptly shipped on August 6th. Unfortunately the U.S. Postal Service took 23 calendar days to deliver the book. It was shipped from Pennsylvania, to Atlanta, past Alabama to Texas, enjoyed several days in Texas, then to Minneapolis, Jacksonville, Florida, back to Atlanta, finally to Birmingham, and Huntsville. The seller was very responsive and I decided it was interesting to see if/how the book would arrive. Thanks, Joe
- 0***g (380)- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent purchase. Was able to get all three items from the one seller. Seller was able to bundle all three items together into one package. Items as described and arrived in perfect condition. Good communication around shipping and tracking as items delayed and not able to be delivered by original estimate. Thanks to shipping updates I was able to track the items arriving before the extended delivery time. Thank you for making these items available on EBay.
- m***m (2357)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!Tobin's Spirit Guide: Official Ghostbusters Edition by Erik Burnham: Used (Nr. 404302598631)