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Sport- und Unterhaltungsmarketing von Ken Kaser: Neu-
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Standort: Sparks, Nevada, USA
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eBay-Artikelnr.:282885275436
Artikelmerkmale
- Artikelzustand
- Book Title
- Sports and Entertainment Marketing
- Publication Date
- 2007-03-29
- Edition Number
- 3
- Pages
- 432
- ISBN
- 9780538445146
Über dieses Produkt
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
0538445149
ISBN-13
9780538445146
eBay Product ID (ePID)
57041868
Product Key Features
Number of Pages
432 Pages
Publication Name
Sports and Entertainment Marketing
Language
English
Publication Year
2007
Subject
Marketing / General, Business Aspects, General, Teaching Methods & Materials / General
Features
Revised
Type
Textbook
Subject Area
Sports & Recreation, Education, Business & Economics
Series
Winningedge Titles Ser.
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
40.1 Oz
Item Length
11 in
Item Width
8.6 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
338.4/7796
Edition Description
Revised edition
Table Of Content
1. What is Sports and Entertainment Marketing? 2. Sports and Entertainment Means Business. 3. The Wide World of Sports and Entertainment. 4. Hit a Home Run with Customers. 5. Marketing-Information Management. 6. The Marketing Game Plan. 7. The Product is Sports and Entertainment. 8. Choose the Channel. 9. The Economics of Supply and Demand. 10. Sports and Entertainment Promotion. 11. Promotional Planning. 12. Selling Sports and Entertainment. 13. Sports and Entertainment Legal Issues. 14. Creating, Owning, and Operating a Business. 15. Scoring a Career.
Synopsis
SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
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- m***m (2297)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!
- a***n (43)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufMistakenly ordered a paperback that I thought was a hardcover, not sellers fault; it was described properly on the listing. Seller still processed a refund the day I went to return the item and let me keep the item anyway. A+++ service. Book arrived quickly in great condition and for a great price. Thank you so much! Amazing seller!
- n***c (94)- Bewertung vom Käufer.Letzte 6 MonateBestätigter Kaufseller was communicative about my shipment, media mail took a while and tracking wasn't updated frequently, but seller communicated to me very quickly on status. the item came new and wrapped as described, though the packaging in it was packed wasn't sturdy and falling apart when it got to me.
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AlibrisBooks
98,6% positive Bewertungen•1,9 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (513.111)
- m***m (2297)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!
- a***n (43)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufMistakenly ordered a paperback that I thought was a hardcover, not sellers fault; it was described properly on the listing. Seller still processed a refund the day I went to return the item and let me keep the item anyway. A+++ service. Book arrived quickly in great condition and for a great price. Thank you so much! Amazing seller!
- n***c (94)- Bewertung vom Käufer.Letzte 6 MonateBestätigter Kaufseller was communicative about my shipment, media mail took a while and tracking wasn't updated frequently, but seller communicated to me very quickly on status. the item came new and wrapped as described, though the packaging in it was packed wasn't sturdy and falling apart when it got to me.