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Forschung in Wirtschaft und Marketing (mit SPSS- und Excel-Tutorials) von Millson-
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Standort: Sparks, Nevada, USA
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eBay-Artikelnr.:282829107875
Artikelmerkmale
- Artikelzustand
- Book Title
- Research in Business and Marketing (with SPSS and Excel Tutorials
- Publication Date
- 2011-04-21
- Pages
- 170
- ISBN
- 9781609271213
Über dieses Produkt
Product Identifiers
Publisher
Cognella, Inc.
ISBN-10
1609271211
ISBN-13
9781609271213
eBay Product ID (ePID)
109280986
Product Key Features
Number of Pages
168 Pages
Language
English
Publication Name
Research in Business and Marketing (With SPSS and Excel Tutorials)
Publication Year
2011
Subject
General
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.4 in
Item Weight
29.1 Oz
Item Length
11 in
Item Width
8.5 in
Additional Product Features
Intended Audience
Scholarly & Professional
Synopsis
Research in Business and Marketing sets out to provide readers with an overview of the entire research process in an abbreviated and concise format. It provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyze, gather, and interpret data to arrive at answers to research questions. This text takes a path which leads to an understanding of the development, use, and meaning of selected statistics, which will be primarily developed though the execution and analysis of SPSS and Excel statistical functions as they relate to a specified dataset., Research in Business and Marketing sets out to provide readers with an overview of the entire research process in an abbreviated and concise format. It provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyze, gather, and interpret data to arrive at answers to research questions. This text takes a path which leads to an understanding of the development, use, and meaning of selected statistics, which will be primarily developed though the execution and analysis of SPSS and Excel statistical functions as they relate to a specified dataset. Murray R. Millson is Professor of Marketing and MBA Program Director at California State University, Monterey Bay. He earned a B.S. in Electrical Engineering and an M.S. in Industrial Management from Clarkson University, as well as an MBA and a Ph.D. from Syracuse University. His research has been published in the Journal of Product Innovation Management, R&D Management journal, Industrial Marketing Management, Technovation, Research-Technology Management, International Journal of Innovation Management , and Journal of Distance Education . He also co-authored The Strategy of Managing Innovation and Technology . He is a registered Professional Engineer in Quality Engineering in the State of California., Provides readers with an overview of the entire research process in an abbreviated and concise format. This text provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyse, gather, and interpret data to arrive at answers to research questions.
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- e***n (390)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat transaction, exactly as described, packed well, and promptly shipped on August 6th. Unfortunately the U.S. Postal Service took 23 calendar days to deliver the book. It was shipped from Pennsylvania, to Atlanta, past Alabama to Texas, enjoyed several days in Texas, then to Minneapolis, Jacksonville, Florida, back to Atlanta, finally to Birmingham, and Huntsville. The seller was very responsive and I decided it was interesting to see if/how the book would arrive. Thanks, Joe
- m***m (2331)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!Tobin's Spirit Guide: Official Ghostbusters Edition by Erik Burnham: Used (Nr. 404302598631)
- _***b (56)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI gave 5 stars on shipping because i sent 2 separate emails + they responded with helpful info, even though it arrived late. This was a great value with free shipping + the condition is very good, better than advertised 🙂! The overall quality and appearance is excellent! I highly recommend this seller and give them 👍👍👍👍
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AlibrisBooks
98,6% positive Bewertungen•2,0 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (518.836)
- e***n (390)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat transaction, exactly as described, packed well, and promptly shipped on August 6th. Unfortunately the U.S. Postal Service took 23 calendar days to deliver the book. It was shipped from Pennsylvania, to Atlanta, past Alabama to Texas, enjoyed several days in Texas, then to Minneapolis, Jacksonville, Florida, back to Atlanta, finally to Birmingham, and Huntsville. The seller was very responsive and I decided it was interesting to see if/how the book would arrive. Thanks, Joe
- m***m (2331)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!Tobin's Spirit Guide: Official Ghostbusters Edition by Erik Burnham: Used (Nr. 404302598631)
- _***b (56)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI gave 5 stars on shipping because i sent 2 separate emails + they responded with helpful info, even though it arrived late. This was a great value with free shipping + the condition is very good, better than advertised 🙂! The overall quality and appearance is excellent! I highly recommend this seller and give them 👍👍👍👍