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Local Online Advertising for Dummies Paperback
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- Special Attributes
- EX-LIBRARY
- Publication Name
- Wiley & Sons, Incorporated, John
- ISBN
- 9780470497425
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470497424
ISBN-13
9780470497425
eBay Product ID (ePID)
78700890
Product Key Features
Book Title
Local Online Advertising for Dummies
Number of Pages
384 Pages
Language
English
Publication Year
2010
Topic
E-Commerce / Internet Marketing, Advertising & Promotion
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
23.5 Oz
Item Length
9.2 in
Item Width
7.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2010-922570
Dewey Edition
22
Dewey Decimal
659.144
Table Of Content
Introduction. Part I: Getting Started with Local OnlineAdvertising. Chapter 1: Online: It?s Where Your Customers Are. Chapter 2: Engaging Your Advertising Arsenal. Chapter 3: Planning Your Online Advertising Campaign. Part II: Setting the Foundation for Local Online AdvertisingSuccess. Chapter 4: Building a Great Web Site: The Key to OnlineAdvertising Success. Chapter 5: When You?ve Hooked Your Customers, Reel 'EmIn! Chapter 6: Analyzing Results for Long-Term Gains. Part III: Doing the Advertising Part of Local OnlineAdvertising. Chapter 7: Demystifying Search Engine Marketing. Chapter 8: Getting Web Traffi c for Free: Practicing SearchEngine Optimization. Chapter 9: The Nuts and Bolts of Search Engine Advertising. Chapter 10: Saying It with E-Mail. Chapter 11: Linking Up with Directories and LeadAggregators. Chapter 12: Targeting Customers with Banner Ads, E-NewsletterAds, and More. Chapter 13: Hanging Out on Social Networks. Chapter 14: Generating PR Buzz. Chapter 15: Using Offl ine Channels to Drive Online Traffic. Part IV: Keeping Your Customers Coming Back. Chapter 16: Staying at the Top of Customers' Minds. Chapter 17: Leveraging Customer Data: Reach Out and Touch'Em. Part V: The Part of Tens. Chapter 18: Ten Local Online Marketing Mistakes (And How toAvoid Them). Chapter 19: Ten Steps to an Effective Local Online AdvertisingPlan. Chapter 20: Ten Considerations When Choosing a Local OnlineAdvertising Partner. Index.
Synopsis
Kick your local online advertising into high gear with this friendly, timely guide Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide, Competition is tough! Get an advantage with online advertising aimed at local customers The Internet has changed the way you attract customers to a local business. Now you need a killer Web site, strong presence on search engines, and a vibrant social media campaign along with your other ads to grab the attention of consumers. This book offers the advice of advertising professionals who know how the online world can provide big help for your business! Create a plan discover where your customers hang out online, set goals, and identify strategies for success The sites the thing learn how to create a customer-focused Web site thats search engine friendly Getting them there understand how to use search engine marketing, banner ads, and social networks Turn clicks into customers use blogs, online video, and online coupons to engage visitors on your Web site Measure results find out how to determine ROI, where your leads come from, and how to see if your ads are working Get a $100 advertising credit from Yodle! Look inside for details on how your company can get $100 in online advertising from Yodle! Open the book and find: Proven strategies for using search engines to get more customers How the Web is becoming more local Definitions for the lingo of the online advertising world Ideas for creating a catchy Web site Ways to engage your customers and keep them coming back When help is worth paying for How to use e-mail without becoming a spammer Ten common mistakes and how to avoid them Learn to: Plan and launch an effective local online advertising campaign Set up a Web site that draws local traffic Maximize your presence on top search engines Inside find out how to get a $100 advertising credit from Yodle!, Kick your local online advertising into high gear with thisfriendly, timely guide! Add the newest means of advertising your business into yourmarketing mix by developing an online advertising strategy. Thisget-down-to-business guide will show you how. Written by executivesfrom Yodle, a New York-based firm specializing in onlineadvertising, this book reveals the best and brightest ways to getthe word out, from creating a Web presence that draws visitors, tousing SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19billion by 2011, and you'll want your business to be part of thishuge shift Explores how to research your audience, set goals, and build aplan Provides steps and tips on creating an effective Web presenceand landing pages-then covers how to drive visitors to your sitewith search engine optimization, AdWords, e-mail blasts, and socialmedia marketing Examines blogs, chat rooms, video, and other ways to wincustomers Don't miss the free offer from Yodle that comes with thispractical guide!, Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how.
LC Classification Number
HF6145.I58
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Better World Books
98,8% positive Bewertungen•13,6 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (4.277.912)
- c***m (410)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii using free shipping USPS Ground Mail, Received 06/24; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***g (53)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent prices on used books in great condition. Shipped out quickly. Product condition is accurate to rating in listing. Thanks! NOTE: For this particular book (I ordered several), it came in a soft cover rather than hard cover as the listing stated. I contacted the seller and they responded promptly. They agreed that it was a listing error and provided me with a full refund for this book (without return required) proving they are both a responsible and trustworthy seller.
- 7***j (779)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.Nauvoo : Mormon City on the Mississippi River Hardcover Raymond B (Nr. 316178470305)