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Warum Menschen Dinge kaufen, die sie nicht ne..., Danziger, Pamel-
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Standort: Montgomery Illinois, USA
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eBay-Artikelnr.:276955263313
Artikelmerkmale
- Artikelzustand
- ISBN
- 0793186021
- EAN
- 9780793186020
- Publication Name
- N/A
- Type
- Paperback
- Release Title
- Why People Buy Things They Don't Need: Understanding and Predi...
- Artist
- Danziger, Pamela
- Brand
- N/A
- Colour
- N/A
Über dieses Produkt
Product Identifiers
Publisher
Kaplan Publishing
ISBN-10
0793186021
ISBN-13
9780793186020
eBay Product ID (ePID)
30472834
Product Key Features
Book Title
Why People Buy Things They Don't Need : Understanding and Predicting Consumer Behavior
Number of Pages
290 Pages
Language
English
Publication Year
2004
Topic
Consumer Behavior, General, Marketing / Research
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
14.6 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2004-003269
Dewey Edition
22
Reviews
"The pyrotechnic prose of Alex Lemon's memoir creates an electrifying portrait of a body in crisis, and the way the soul is inexorably, reluctantly, dragged along.... If ever a book was written in blood, it is this one."-- Nick Flynn, author ofAnother Bullshit Night in Suck City
Dewey Decimal
658.8/342
Synopsis
Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they really don't need. Focusing on the "whys" of spending, Danziger has meticulously profiled customers in more than 30 categories of discretionary spending ......, What motivates consumers to buy? Is it pleasure? Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they really don't need. Focusing on the whys of spending, Danziger has meticulously profiled customers in more than 30 categories of discretionary spending through research based on surveys, interviews, and focus groups from a variety of people who make discretionary purchases. She provides readers with a vision of the future, giving them the foresight to anticipate the needs and desires of their customers. This ground-breaking guide will help marketers of all products understand the underlying motivators consumers use to both make their purchases and become satisfied, loyal customers., Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they really don't need. Focusing on the "whys" of spending, Danziger has meticulously profiled customers in more than 30 categories of discretionary spending through research based on surveys, interviews, and focus groups from a variety of people who make discretionary purchases. This ground-breaking guide will help marketers of all products understand the underlying motivators consumers use to both make their purchases and become satisfied, loyal customers.
LC Classification Number
HF5415.32.D36 2004
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98,3% positive Bewertungen•1,2 Mio. Artikel verkauft
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- Feedback automatico di eBay- Bewertung vom Käufer.Letzter MonatOrdine consegnato puntualmente senza problemi
- d***0 (433)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem bought: Ocean Ramsey Shark book * Item value for the money 5/5 * Condition matching as advertised 5/5 * Quickly dispatched 5/5 * Arrived on time 5/5 * Shipping cost for this type of item 5/5 * Packaging quality for this item 5/5 * Seller recommendation 5/5 * Communication: NA (not needed as it arrived on time) * Comments: Ty for your business!!
- r***1 (177)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe book was exactly as described and arrived quickly. The only problem is a recurring one with this seller and other similar sellers - the book is poorly packaged in a plastic envelope and gets heavily bumped in shipping. I would like to see the books wrapped before shipment, but I understand this can't be done for cost reason. Luckily it isn't an expensive book, and I will continue to purchase basic books from this seller. A+++++
- p***m (274)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufA+ Highest Rating for this transaction. Nova Classic Volume 2 - Marvel / Paperback - condition & quality look really good, ALMOST NEW even better than described. Shipping was Fast (1 week) / packaging was thin mylar mailer, but no visible damage to book. Great price AND free shipping. I buy here often, and this transaction was flawless. 5 STARSNova Classic Volume 2, David A Kraft (Nr. 277215177308)
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worldofbooksinc
98,3% positive Bewertungen•1,2 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (292.937)
Dieser Artikel (1)
Alle Artikel (292.937)
- Feedback automatico di eBay- Bewertung vom Käufer.Letzter MonatOrdine consegnato puntualmente senza problemi
- d***0 (433)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem bought: Ocean Ramsey Shark book * Item value for the money 5/5 * Condition matching as advertised 5/5 * Quickly dispatched 5/5 * Arrived on time 5/5 * Shipping cost for this type of item 5/5 * Packaging quality for this item 5/5 * Seller recommendation 5/5 * Communication: NA (not needed as it arrived on time) * Comments: Ty for your business!!
- r***1 (177)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe book was exactly as described and arrived quickly. The only problem is a recurring one with this seller and other similar sellers - the book is poorly packaged in a plastic envelope and gets heavily bumped in shipping. I would like to see the books wrapped before shipment, but I understand this can't be done for cost reason. Luckily it isn't an expensive book, and I will continue to purchase basic books from this seller. A+++++
- p***m (274)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufA+ Highest Rating for this transaction. Nova Classic Volume 2 - Marvel / Paperback - condition & quality look really good, ALMOST NEW even better than described. Shipping was Fast (1 week) / packaging was thin mylar mailer, but no visible damage to book. Great price AND free shipping. I buy here often, and this transaction was flawless. 5 STARSNova Classic Volume 2, David A Kraft (Nr. 277215177308)