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Direct and Interactive Marketing by Douglas C. West and Adrian Sargeant (2002, Uk-Trade Paper)
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ISBN-13: 9780198782537, 978-0198782537. Each case is written with a decision focus and designed to allow students to draw on course material to allow them to analyse the available data and generate a range of alternative solutions.
- Sofort-KaufenDirect and Interactive Marketing - 9780198782537
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Über dieses Produkt
Product Identifiers
PublisherOxford University Press, Incorporated
ISBN-100198782535
ISBN-139780198782537
eBay Product ID (ePID)87270642
Product Key Features
Subject AreaBusiness & Economics
Publication NameDirect and Interactive Marketing
SubjectMarketing / General, Marketing / Direct
Publication Year2002
TypeTextbook
FormatUK-Trade Paper
LanguageEnglish
AuthorDouglas C. West, Adrian Sargeant
Number of Pages484 Pages
Dimensions
Item Length9.7 in
Item Height1 in
Item Weight30.7 oz.
Item Width7.4 in
Additional Product Features
Intended AudienceScholarly & Professional
