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Product Identifiers
PublisherKogan Page, The Limited
ISBN-100749472030
ISBN-139780749472030
eBay Product ID (ePID)175659231
Product Key Features
Number of Pages344 Pages
LanguageEnglish
Publication NameDigital Wars : Apple, Google, Microsoft and the Battle for the Internet
Publication Year2014
SubjectIndustries / Computers & Information Technology, Industries / General, Internet / General, General, Web / Search Engines
TypeTextbook
AuthorCharles Arthur
Subject AreaComputers, Business & Economics
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight15.2 Oz
Item Length8.5 in
Item Width5.5 in
Additional Product Features
Edition Number2
Intended AudienceCollege Audience
LCCN2014-001876
ReviewsCharles Arthur makes expert sense of the complex politics of the new digital world order in a truly compelling book that lifts the veil on the people - and the events - who have built the most important technology of our time., [A] revealing account of Apple, Google and Microsoft's battles for dominance in search, digital music and smartphones., Arthur traces the ups-and-downs of the companies over time and the cutthroat competition that persists today to create the next state of the art server, music device, smartphone, tablet, or something entirely new. ...Lively and informative, even non-geeks will find this story riveting., Praise for the previous edition: "[A] journalistic tale of competitive intrigue… For anyone with an interest in how our digital world has evolved, Charles Arthur's Digital Wars is required reading.", getAbstract recommends it to students of history, technology and corporate success. And if you are reading this abstract on a tablet or phone, you will soon learn more about the myriad decisions that led to the device in your hand., [A] journalistic tale of competitive intrigue… For anyone with an interest in how our digital world has evolved, Charles Arthur's Digital Wars is required reading., Rarely do I enjoy books as much as Charles Arthur's new Digital Wars...this really excellent book builds on Arthur's journalistic work over the last 25 years, and combines deep insights about the evolution of these companies with fascinating interviews with people who have been involved from the inside in their evolution. Do get hold of a copy and read it., [A] fine survey documenting battles over search technology, mobile music, smartphones and more, and considers how these companies embarked on campaigns that not only changed their business structures, but the nature of information as a whole., [A] definitive history of the battle for internet dominance between Microsoft, Apple and Google. … What distinguishes his book from the many volumes written about the Big Three is a passion for detail, checked and referenced facts, laced with anecdotes collected over decades of his professional writing career. There is a forensic quality to his writing that is as impressive as it is much welcomed. …There are so many lessons to be learnt from this book., "[R]arely do I enjoy books as much as Charles Arthur's new Digital Wars . …Not only is this highly informative, but it is extremely well written. …He somehow manages to craft an exciting thriller out of what could have been written in a very arid and boring way. …This book is a "must read" for anyone who really wants to understand some of the changes that have taken place in the ICT industry over the last 15 years. …There is much to be learnt about the past from Digital Wars to help us shape the future.", [A] journalistic tale of competitive intrigue... For anyone with an interest in how our digital world has evolved, Charles Arthur's Digital Wars is required reading., It's rare to say that a business book is a page-turner. But Charles Arthur's book, Digital Wars, is just that. ...[Arthur] does something unexpected in his book: He breathes life into these billion-dollar companies and makes them...human. … Digital Wars does more than rehash familiar stories of these industry giants, instead focusing on overarching narratives complete with an accounting of the victories and losses of each. … If you enjoyed Walter Isaacson's biography of the late Apple CEO as a personal glimpse into the man, Digital Wars is a must-read for a view of Jobs' doppelganger, Apple, and the other companies that waxed and waned in no small part due to his genius., [T]races the digital wars between Apple, Google, and Microsoft since 1998 related to antitrust, search engines, digital music, smartphones, and tablets. This edition incorporates information on recent developments and competitors like Samsung and a new chapter on how China has become one of the world's biggest smartphone producers., I believe that history shapes the future even in the fast moving world of technology. So, if you share the same beliefs, then this this is indeed an interesting read. …I recommend it., Recommended for business and computer collections alike, and offers a behind-the-scenes survey of three top Internet companies with radically different structures and purposes who found themselves competing for the same digital action in 1998. This updated new edition analyzes each of these major digital wars and the different perspectives of the three companies. It's been updated to include the latest developments, adds new chapters on how China became involved to become the world's biggest smartphone business, and makes for a revealing, engrossing coverage no computer reader or user should miss., Science and technology journalist Arthur (Guardian, UK) provides a summary of the big three Internet-era companies, focusing on search platforms, digital music, smartphones, and tablets. …Where many similar works such as John Battelle's The Search and Walter Isaacson's Steve Jobs focus primarily on personalities and management approaches, this work focuses more on various aspects of market economics and strategies, as well as competitive patent practices. Valuable for all readers, and a suitable addition for history of technology and business collections. Summing Up: Highly recommended. All levels/libraries.
Dewey Edition23
Dewey Decimal338.4/70040973
Table Of Content** Chapter - 00: Introduction; ** Chapter - 01: 1998; ** Chapter - 02: Microsoft antitrust; ** Chapter - 03: Search: Google versus Microsoft; ** Chapter - 04: Digital music: Apple versus Microsoft; ** Chapter - 05: Smartphones; ** Chapter - 06: Tablets; ** Chapter - 07: China; ** Chapter - 08: 2011
SynopsisGet to grips with the battle for the internet with this comprehensive analysis of the tensions between Apple, Google and Microsoft., The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business., The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies that would subsequently fight a series of battles for control of different parts of the digital landscape that would be world-changing. Arthur looks at what are now the three best-known tech companies and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. To win their battles: Apple used design and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to move into new markets; Google focused on being quick, efficient and using the power of data analysis to make decisions and get ahead of would-be rivals. Accessible and comprehensive, Digital Wars analyzes the very different cultures of the three companies and assesses exactly who are the victors on each front. The new edition is completely up-to-date to take into account receent developments such as the growth of Android, mini-tablets and Microsoft's Surface. It also includes a new chapter looking at how China moved from being the assembly plant for iPods and other music players, and smartphones, to becoming the world's biggest smartphone business -- while shutting out Google both as a search engine and smartphone provider.
LC Classification NumberHD9696.8.U62A78 2014
