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It's Not How Good You Are, It's How Good You Want to Be : The World's Best-Selling Book by Paul Arden by Paul Arden (2003, Trade Paperback)

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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads.
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Über dieses Produkt

Product Identifiers

PublisherPhaidon Press, Incorporated
ISBN-100714843377
ISBN-139780714843377
eBay Product ID (ePID)90975398

Product Key Features

Book TitleIt's Not How Good You Are, It's How Good You Want to Be : The World's Best-Selling Book by Paul Arden
Number of Pages128 Pages
LanguageEnglish
Publication Year2003
TopicPersonal Growth / General, Creativity, Personal Growth / Success
FeaturesRevised
IllustratorYes
GenreSelf-Help
AuthorPaul Arden
FormatTrade Paperback

Dimensions

Item Height0.5 in
Item Weight6 oz.
Item Length7 in
Item Width4.8 in

Additional Product Features

Intended AudienceTrade

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4.5
8 Produktbewertungen
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  • von natachad
    14. Jun. 2018

    A best-seller ? It's even sadder.

    Always relying on examples clients / big companies all the advice is in fact directed towards only one type of person, the author presupposes that everybody wants the same thing in the life and that in sum it amounts to being famous, rich, look smart, and so on. All councils are directed with a thought of extreme and shameless capitalism as if it were a supreme norm, that it is the only way of living ... Yes, in this "book" no question of simplicity and Humility, manipulation and moral degradation of others will be your keys to success .... I really hated ... this is the first time I'm so outraged by a book! The fact that it was a world bestseller made me all the more sad.

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  • von buy-sell-now
    06. Okt. 2017

    Read me

    A true page turner at last

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  • von 18-john-21
    17. Jan. 2020

    Excellent book short and sweet

    Excellent read it

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  • von frpic_2727
    19. Mai. 2024

    Interesting

    Good read

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  • von 1983mazz
    28. Aug. 2016

    Nice Book

    Short book , but good read very motivational and truly inspirational.

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