One to One Ser.: The One to One Fieldbook von Martha Rogers, Don Peppers und Bob-

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One to One Ser.: The One to One Fieldbook by Martha Rogers, Don Peppers and Bob
Odds Ends and Little Things
(1830)
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ISBN
9780385493697
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Knopf Doubleday Publishing Group
ISBN-10
038549369X
ISBN-13
9780385493697
eBay Product ID (ePID)
9038305998

Product Key Features

Book Title
One to One Fieldbook
Number of Pages
432 Pages
Language
English
Publication Year
1999
Topic
Marketing / General, Interpersonal Relations
Genre
Psychology, Business & Economics
Author
Bob Dorf, Martha Rogers, Don Peppers
Book Series
One to One Ser.
Format
Trade Paperback

Dimensions

Item Height
1 in
Item Weight
30.6 Oz
Item Length
9 in
Item Width
7.4 in

Additional Product Features

Intended Audience
Trade
LCCN
98-038165
Dewey Edition
21
Reviews
Critical Acclaim for Don Peppers and Martha Rogers: Enterprise One to One: "Five stars!" --The Wall Street Journal "First to map the uncharted new world of interactive business. Use it to unlock the immense potential value of your customers." --Scott Cook, Chairman of the Board, Intuit "Exceptional. We're basing our strategic planning on these principles." --Larry Rosenberger, President and CEO, Fair, Isaac "Look no further--a practical business model for operating in an online interactive world." --Martin Nisenholtz, President, The New York Times Electronic Media Company "Destined to become the business field guide for the twenty-first century." --Jim Kouzes, Chairman, TPG (Tom Peters Group) Learning Systems, and coauthor of The Leadership Challenge The One to One Future: "Book of the year." --Tom Peters "Peters was wrong. This is not the book of the year. It's not even the book of the decade. It's one of the two or three most important business books ever written." --George Gendron, Inc. magazine "Unusual insight into how marketers can serve each other and every consumer." --Regis McKenna, author, consultant, Regis McKenna, Inc. "A unique perspective on the fundamental, structural changes that technology is already bringing to the real world of business competition." --Esther Dyson, author, president, EDventure Holdings, Critical Acclaim for Don Peppers and Martha Rogers: Enterprise One to One : "Five stars!" -- The Wall Street Journal "First to map the uncharted new world of interactive business. Use it to unlock the immense potential value of your customers." --Scott Cook, Chairman of the Board, Intuit "Exceptional. We're basing our strategic planning on these principles." --Larry Rosenberger, President and CEO, Fair, Isaac "Look no further--a practical business model for operating in an online interactive world." --Martin Nisenholtz, President, The New York Times Electronic Media Company "Destined to become the business field guide for the twenty-first century." --Jim Kouzes, Chairman, TPG (Tom Peters Group) Learning Systems, and coauthor of The Leadership Challenge The One to One Future : "Book of the year." --Tom Peters "Peters was wrong. This is not the book of the year. It's not even the book of the decade. It's one of the two or three most important business books ever written." --George Gendron, Inc. magazine "Unusual insight into how marketers can serve each other and every consumer." --Regis McKenna, author, consultant, Regis McKenna, Inc. "A unique perspective on the fundamental, structural changes that technology is already bringing to the real world of business competition." --Esther Dyson, author, president, EDventure Holdings
TitleLeading
The
Dewey Decimal
658.8/12
Synopsis
A practical guide to implementing the one-to-one marketing principles that Don Peppers and Martha Rogers have made famous throughout corporate America in their bestselling books The One to One Future and Enterprise One to One . Every day, all around the world, managers worry about the declining loyalty of their customers. Customers are being wooed ever more feverishly by competitors offering better prices, better deals--a process that has dramatically accelerated with the growth of the Internet. As information about customers becomes more plentiful and detailed, and as customers themselves become more interactive with the companies they buy from, business success hinges increasingly on creating long-term, profitable, "one-to-one" customer relationships. One-to-one marketing is nothing short of a revolution. Dell, Cisco, FedEx, Owens Corning, American Express, Amazon.com, Hewlett-Packard, and BellSouth, among others, have built their success on enhancing customer knowledge and interaction. Yet managers and executives today find themselves wrestling with the issue of how to become a part of this revolution. That's why one-to-one marketing pioneers Don Peppers, Martha Rogers, and Bob Dorf wrote this book. The One to One Fieldbook is the first hands-on manual for implementing customer relationship management programs, featuring step-by-step guidance on how to initiate, evaluate, and upgrade one-to-one initiatives. Among the topics covered in the book: how to determine whether you're ready to undertake a one-to-one program, how to evaluate what different customers are worth to your business, and how to customize your products or services. It includes chapters on gathering customer information, on how to measure results, on how to use the power of the World Wide Web--and much more. Each chapter features checklists of things to do, activities to enhance one-to-one skills, and questionnaires to evaluate your progress. A complete toolkit for companies implementing customer relationship programs, The One to One Fieldbook will help you identify your best customers, keep them longer, and grow them bigger--so that you can compete more successfully in the Interactive Age.
LC Classification Number
HF5415.127.P469 1999

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